View source for Chevrolet

{{Short description|American automobile division of General Motors}}
{{Redirect|Chevy|other uses|Chevrolet (disambiguation)|and|Chevy (disambiguation)}}
{{pp-vandalism|small=yes}}
{{Use American English|date=January 2026}}
{{Use mdy dates|date=January 2024}}
{{Infobox company
| name = Chevrolet
| former_name = {{unbulleted list|
* Chevrolet Motor Company
* Chevrolet Motor Division of General Motors Company
}}
| logo = Chevrolet_(logo).svg
| logo_size = 200
| image = Chevy (14467564735).jpg
| image_size = 
| image_caption = Chevrolet dealership in [[Wallingford, Connecticut]], June 2014
| fate  = Acquired by [[General Motors]] in 1918 <ref name="historych"/>
| type = [[privately held company|Private]] (1911–18)<br> [[Division (business)|Division]] (1918–present)
| founded = {{start date and age|1911|11|3}}
| founder = [[Arthur Chevrolet]] <br> [[Louis Chevrolet]]<br />[[William C. Durant]]
| hq_location_city = [[Detroit]], Michigan
| hq_location_country = U.S.
| key_people = Scott Bell ([[vice president]])<ref>https://www.detroitnews.com/story/business/autos/general-motors/2023/09/05/meet-scott-bell-the-chevy-guy-leading-the-bowtie-brands-ev-shift/70595264007/</ref>
| area_served = {{collapsible list|
* Americas
* Australasia
* Central Asia
* China (excl. Hong Kong and Macau)
* Europe (excl. Russia and Belarus, defunct)
* Japan
* Middle East
* Philippines
* South Korea
}}
| industry = [[automotive industry|Automotive]]
| products = [[car|Automobiles]]<br />[[Commercial vehicle]]s<br />[[Truck]]s
| parent = [[General Motors]] (1918–present)
| services = {{collapsible list|
* Vehicle financing
* Insurance
* Maintenance
* Repairs
* Sales
}}
| subsid = 
| brands = [[Chevrolet Performance]]
| website = {{URL|https://chevrolet.com/| chevrolet.com}}
}}

'''Chevrolet'''{{efn|Pronounced {{IPAc-en|ˌ|ʃ|ɛ|v|r|ə|ˈ|l|eɪ|audio=LL-Q1860 (eng)-Flame, not lame-Chevrolet.wav}} {{respell|SHEV|rə|LAY}}}} is an [[Automotive industry in the United States|American automobile]] division of the manufacturer [[General Motors]] (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from [[subcompact]] automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, "Chevrolet" or its affectionate nickname '''Chevy'''{{efn|Pronounced {{IPAc-en|ˈ|ʃ|ɛ|v|iː}} {{respell|SHEV|ee}}}} is used at times as a synonym for General Motors or its products, one example being the [[GM LS1 engine]], commonly known by the name or a variant thereof of its progenitor, the [[Chevrolet small-block engine]].

[[Louis Chevrolet]] (1878–1941), an [[United States|American]] born in [[French-speaking Switzerland]], [[Arthur Chevrolet]] (1884–1946), Louis's middle brother, and ousted General Motors founder [[William C. Durant]] (1861–1947) started the company on November 3, 1911<ref>{{cite web |title=Chevrolet 1911–1996 |url=https://www.gmheritagecenter.com/gm-heritage-archive/Chevrolet_History/Chevrolet_1911_1996.html |access-date=October 1, 2014 |publisher=GM Heritage Center |page=97 |year=1996 |archive-url=https://web.archive.org/web/20141006091917/https://www.gmheritagecenter.com/gm-heritage-archive/Chevrolet_History/Chevrolet_1911_1996.html |archive-date=October 6, 2014 |url-status=dead }}</ref> as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a [[reverse takeover|reverse merger]] occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, [[Alfred Sloan]], with his [[Maxim (saying)|maxim]] "a car for every purse and purpose", picked the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with [[Henry Ford]]'s [[Ford Model T|Model T]] in 1919 and overtaking [[Ford Motor Company|Ford]] as the best-selling car in the United States by 1929 with the [[Chevrolet Series AC International|Chevrolet International]].<ref>{{cite book |year=1972 |title=60 years of Chevrolet |publisher=Crestline}}</ref>

Chevrolet-branded vehicles are sold in most automotive markets worldwide. In [[Oceania]], Chevrolet was represented by [[Holden Special Vehicles]] (HSV), having returned to the region in 2018 after a 50-year absence with the launching of the [[Chevrolet Camaro|Camaro]] and [[Chevrolet Silverado|Silverado]] pickup truck (HSV was partially and formerly owned by GM subsidiary [[Holden]], which GM retired in 2021). In 2021, [[General Motors Specialty Vehicles]] took over the distribution and sales of Chevrolet vehicles in Oceania, starting with the Silverado. In 2005, [[Chevrolet Europe|Chevrolet was relaunched in Europe]], primarily selling vehicles built by [[GM Daewoo]] of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, [[Opel]] of [[Germany]] and [[Vauxhall Motors|Vauxhall]] of the [[United Kingdom]], were to be moved upmarket.<ref name=GMInsideNews>{{cite web |last=Luft |first=Alex |title=General Motors To Move Opel Upmarket, Position Chevy As "Value" Brand |url=http://gmauthority.com/blog/2013/07/general-motors-to-move-opel-upmarket-position-chevy-as-value-brand/ |access-date=November 17, 2013 |archive-url=https://web.archive.org/web/20131213093158/http://gmauthority.com/blog/2013/07/general-motors-to-move-opel-upmarket-position-chevy-as-value-brand/ |archive-date=December 13, 2013 |url-status=dead }}</ref> However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the [[Chevrolet Camaro|Camaro]] and [[Chevrolet Corvette|Corvette]].<ref>{{cite news |url=https://www.bbc.co.uk/news/business-25237227 |work=[[BBC News]] |title=General Motors to withdraw Chevrolet brand from Europe |date=December 5, 2013 |access-date=June 21, 2018 |archive-url=https://web.archive.org/web/20180321230547/http://www.bbc.co.uk/news/business-25237227 |archive-date=March 21, 2018 |url-status=live}}</ref> Chevrolet vehicles were to continue to be marketed in the [[Commonwealth of Independent States|CIS]] states, including [[Russia]]. After General Motors fully acquired GM [[Daewoo Motors|Daewoo]] in 2011 to create [[GM Korea]], the last usage of the Daewoo automotive brand was discontinued in its native [[South Korea]] and succeeded by Chevrolet.

GM positions Chevrolet as the mainstream vehicle brand in its portfolio, below the premium [[Buick]] and [[GMC (automobile)|GMC]] marquees and the luxury [[Cadillac]] division, although many [[rebadging|vehicles share]] underlying [[Car platform|platforms]].

== History ==
On November 8, 1911, the Chevrolet Motor Car Company was incorporated.<ref name=":2">{{Cite book |last1=Kimes |first1=Beverly Rae |title=Chevrolet: A History from 1911 |last2=Ackerson |first2=Robert C. |publisher=Automobile Heritage Publishing & Co |year=1986 |isbn=978-0-915038-62-6 |pages=16 |language=en}}</ref> It was founded by Swiss race car driver and automotive engineer [[Louis Chevrolet]] with his brother [[Arthur Chevrolet]], [[William C. Durant]] and investment partners William Little (maker of the [[Little (automobile)|Little automobile]]), former [[Buick]] owner [[James H. Whiting]],<ref>{{cite web|url=http://thewhiting.com/aboutus/history.html|title=The Whiting - History|website=Thewhiting.com|access-date=October 7, 2017|archive-url=https://web.archive.org/web/20100522235557/http://thewhiting.com/aboutus/history.html|archive-date=May 22, 2010|url-status=dead}}</ref> Edwin R. Campbell (son-in-law of Durant) and in 1912 [[Samuel McLaughlin|R. S. McLaughlin]] CEO of General Motors in [[Canada]]. Former Buick officers were also employed, including Curtis R. Hatheway as secretary.<ref name=":2" />

Durant was dismissed from his senior management position at General Motors in 1910, a company that he had founded in 1908.<ref>{{Cite book |last=Link |first=Stefan J. |title=Forging Global Fordism: Nazi Germany, Soviet Russia, and the Contest Over the Industrial Order |publisher=Princeton University Press |year=2023 |isbn=978-0-691-20797-1 |location=Princeton, NJ |pages=37 |language=en}}</ref> In 1904 he had taken over the [[Flint Wagon Works]] and [[Buick|Buick Motor Company]] of Flint, Michigan. He also incorporated the Mason and Little companies. As head of [[Buick]], Durant had hired Louis Chevrolet to drive Buicks in promotional races.<ref>{{Cite news |title=HowStuffWorks "1911, 1912, 1913 Chevrolet Series C Classic Six" |url=http://auto.howstuffworks.com/1911-1912-1913-chevrolet-series-c-classic-six.htm |archive-url=https://web.archive.org/web/20110807055652/http://auto.howstuffworks.com/1911-1912-1913-chevrolet-series-c-classic-six.htm |archive-date=2011-08-07 |access-date=2025-08-26 |work=HowStuffWorks |language=en}}</ref> Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. The first factory location was in [[Flint, Michigan]] at the corner of Wilcox and Kearsley Street, now known as "[[Chevy Commons]]" at coordinates {{Coord|43.00863|-83.70991|dim:30_region:US-MI_type:event|display=inline|name=Chevy Commons}}, along the Flint River, across the street from [[Kettering University]].

One of the technical advancements Chevrolet benefited from was the implementation of an [[overhead valve]] engine from the very beginning, as the company was developed by the former owner of [[Buick]], which had patented the overhead valve and cross-flow cylinder design as being more efficient than the conventional use of the [[flathead engine]].

Actual design work for the first Chevy, the costly [[Chevrolet Series C Classic Six|Series C Classic Six]], was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated. However, the first actual production was not until the 1913 model. So in essence there were no 1911 or 1912 production models, only one pre-production model was made and fine tuned throughout the early part of 1912. Then in the fall of that year the new 1913 model was introduced at the [[New York International Auto Show|New York auto show]].

[[File:Chevrolet Plant, Tarrytown, N. Y. -- Westchester County.jpg|thumb|[[North Tarrytown Assembly|Chevrolet plant in Tarrytown, NY]], c. 1918]]
Chevrolet first used the "bowtie emblem"<ref>{{cite web|title=Chevrolet Bowtie also found in GM archives on 1914 add for 1915 Chevrolet. History|url=http://home.earthlink.net/~scrippsbooth/chevbowtiehistory.html|access-date=July 21, 2006|archive-url=https://web.archive.org/web/20110604055510/http://home.earthlink.net/~scrippsbooth/chevbowtiehistory.html|archive-date=June 4, 2011|url-status=dead}}</ref> logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed from wallpaper Durant once saw in a French hotel room.<ref>{{cite web|url=http://gearheads.org/the-history-of-chevrolet/|title=The History of Chevrolet|date=May 22, 2012|publisher=GearHeads|access-date=July 29, 2012|archive-url=https://web.archive.org/web/20121014103751/http://gearheads.org/the-history-of-chevrolet/|archive-date=October 14, 2012|url-status=dead}}</ref> More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company.<ref>{{cite book |last= Gustin |first= Lawrence R. |title= Billy Durant: Creator of General Motors |publisher=University of Michigan Press |year= 2008 |pages= 266–267 |ref= Gustin2008 |isbn = 978-0-472-03302-7}}</ref><ref>{{cite journal|date=July 1990|title=Chevrolet Bowtie History|journal=Chevrolet Review|publisher=VCCA club}}</ref> An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911.<ref>{{cite news|title=Coalettes (Advertisement)|url=https://www.newspapers.com/clip/1096813/coalettes_01/|access-date=October 2, 2014|newspaper=Atlanta Constitution|date=November 12, 1911|page=7|archive-url=https://web.archive.org/web/20141006075226/http://www.newspapers.com/clip/1096813/coalettes_01/|archive-date=October 6, 2014|url-status=live}} {{Open access}}</ref> Others claim that the design was a stylized [[Swiss cross]], in tribute to Chevrolet's home country.<ref>{{cite book |author-link=John McPhee |last=McPhee |first=John |title=La Place de la Concorde Suisse |publisher=Farrar, Straus and Giroux |year=1994 |isbn=9780374519322 |url-access=registration |url=https://archive.org/details/laplacedelaconco00john }}</ref> Over time, Chevrolet used several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages. Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from [[Ford Motor Company|Ford]] (with its blue oval logo) and [[Dodge]] (who has often used red for its imaging), its two primary domestic rivals.<ref>{{cite web |url=http://www.chevrolet.com/culture/article/bowtie-history.html |title=Chevrolet Bowtie: A Logo, an Emblem, A History &#124; Chevrolet |access-date=May 1, 2016 |url-status=dead |archive-url=https://web.archive.org/web/20160423023250/http://www.chevrolet.com/culture/article/bowtie-history.html |archive-date=April 23, 2016 }}</ref>

Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company. By 1916, Chevrolet was profitable enough with successful sales of the cheaper [[Chevrolet Series 490|Series 490]] to allow Durant to repurchase a controlling interest in [[General Motors]]. After the deal was completed in 1918,<ref name="historych">{{Cite web |date=2009-11-13 |title=GM buys Chevrolet {{!}} May 2, 1918 |url=https://www.history.com/this-day-in-history/may-2/gm-buys-chevrolet |access-date=2025-08-26 |website=HISTORY |language=en}}</ref> Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1919, Chevrolet's factories were located at [[Flint, Michigan auto industry#Chevrolet Motor Division|Flint, Michigan]]; branch assembly locations were sited in [[North Tarrytown Assembly|Tarrytown, N.Y.]], [[Norwood Assembly|Norwood, Ohio]], [[St. Louis Truck Assembly|St. Louis, Missouri]], [[Oakland Assembly|Oakland, California]], [[Arlington Assembly|Ft. Worth, Texas]], and [[Oshawa Car Assembly|Oshawa, Ontario General Motors of Canada Limited]]. McLaughlin's were given GM Corporation stock for the proprietorship of their Company article September 23, 1933 Financial Post page 9.<ref>''The Sun'', Baltimore, January 21, 1917 and GM archives ad for 1915 Chevrolet, Part 6, Page 14.</ref> In the 1918 model year, Chevrolet introduced the [[Chevrolet Series D|Series D]], a [[V8 engine|V8]]-powered model in four-passenger [[Roadster (automobile)|roadster]] and five-passenger [[touring car|tourer]] models. Sales were poor and it was dropped in 1919.

Beginning also in 1919, [[GMC (automobile)|GMC]] commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks, sharing an almost identical appearance with GMC products. Until 1921, Chevrolet Corporate headquarters were located at 57th and Broadway in New York City until April when the office was relocated to the General Motors Building at [[Cadillac Place]] in Detroit.<ref name="kimes1996">{{cite book |last1=Kimes |first1=Beverly R. |editor1-first=Henry A. |editor1-last=Clark |pages=283–302 |title=The Standard Catalog of American Cars 1805-1945 |year=1996 |publisher=Kraus Publications |isbn=0873414780}}</ref> In January 1921 a General Motors management survey recommended that the Chevrolet Division be cancelled, but [[Alfred P. Sloan Jr]]. recommended that the division be saved and [[William S. Knudsen]], a former Ford employee who oversaw production of the Model T,<ref name="kimes1996" /> was made Vice President of Operations and performance improved<ref name="kimes1996" /> In May 1925 the Chevrolet Export Boxing plant at [[Bloomfield, New Jersey]] was repurposed from a previous owner where [[Knock-down kit]]s for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at [[Weehawken, New Jersey]] for overseas GM assembly factories.<ref name="kimes1996" />

[[File:Chevrolet Capitol AA (1927).jpg|thumb|180px|Chevrolet Capitol AA advertisement (1927)]]
Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the [[Chrysler Corporation]] formed [[Plymouth (automobile)|Plymouth]] in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".<ref>{{cite news |url=https://www.nytimes.com/1997/06/15/automobiles/the-return-of-detroit-s-low-priced-three.html |title=The Return of Detroit's 'Low Priced Three' |newspaper=[[The New York Times]] |date=June 15, 1997 |first=James G. |last=Cobb |access-date=April 4, 2013 |archive-url=https://web.archive.org/web/20130226125238/http://www.nytimes.com/1997/06/15/automobiles/the-return-of-detroit-s-low-priced-three.html |archive-date=February 26, 2013 |url-status=live }}</ref> In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four"). In 1933 Chevrolet launched the [[Chevrolet Standard Six|Standard Six]], which was advertised in the United States as the cheapest six-cylinder car on sale.<ref>''The Tuscaloosa News'', March 12, 1933 pg11</ref> During the [[Great Depression]] the [[Chevrolet Master]] introduced a streamlined appearance, showing [[Art Deco]] influences and before and after the World War II era, the [[Chevrolet Deluxe]] and [[Chevrolet Fleetline]] found many buyers.

Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the [[Chevrolet Corvette|Corvette]], a two-seater sports car with a fiberglass body. In 1957 Chevy introduced its first fuel injected engine,<ref>''Springfield Union'', February 17, 1957, Page 75.</ref> the [[Rochester Products Division|Rochester]] Ramjet option on Corvette and [[Chevrolet Bel Air]] passenger cars, priced at $484 (${{Inflation|US|484|1957|fmt=c}} today).<ref>''Dallas Morning News'', November 22, 1956, Part 1, Page 12.</ref> In 1960 Chevrolet joined the newly popular "compact car" market by introducing the [[Chevrolet Corvair|Corvair]], with a rear-mounted air-cooled engine. In 1963 one out of every ten cars sold in the United States was a Chevrolet.<ref name="fn_1">{{cite book| editor-last=Gunnell |editor-first=John | title = The Standard Catalog of American Cars 1946–1975 | publisher=Kraus Publications | year = 1987 | isbn = 0-87341-096-3|pages=134–183}}</ref>

During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe [[Chevrolet Impala]] series, became one of the United States' best-selling lines of automobiles in history. During that era, the mid-sized [[Chevrolet Chevelle]] which was used to introduce the [[Chevrolet Monte Carlo]], and the economically priced [[Chevrolet Nova]], which was the basis for the [[Chevrolet Camaro]], all were commercially successful and included family sedans, practical station wagons, and sporty coupes and convertibles. As the popularity of small, fuel efficient imported vehicles began to find buyers in the US during the 1970s and 1980s, the [[Chevrolet Vega]] was introduced while the [[Chevrolet Chevette]] was the result of international collaboration. By the mid-1980s, the Vega was gone and the Chevette was about to be discontinued.

Lacking a line of competitive small cars, Chevrolet imported several Japanese models and re-badged them as Chevrolets. The Suzuki-sourced [[Chevrolet Sprint]] and the Isuzu-supplied [[Chevrolet Spectrum]] were a better match to compete against the popular [[Toyota Corolla]] and [[Honda Civic]]. The [[Chevrolet Citation]] was the division's first compact sized front-wheel-drive car along with the [[Chevrolet Cavalier]], followed up by the [[Chevrolet Celebrity]]. Chevrolet during the 1990s formed a partnership with Toyota and introduced the [[Geo Prizm]] while also offering the domestically produced [[Chevrolet Corsica]]. As mid-sized family sedans began to gain popularity, the [[Chevrolet Lumina]] found many buyers and as minivans began to find buyers, the [[Chevrolet Venture]] followed the popular selling [[Chevrolet Trailblazer (SUV)|Chevrolet Trailblazer]] and [[Chevrolet Traverse]] SUV's.

The basic [[Chevrolet small-block engine|Chevrolet small-block V8]] design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original.{{citation needed|date=August 2022}} Descendants of the basic small-block OHV V8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection. Depending on the vehicle type, Chevrolet V8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from {{convert|111|hp}} to {{convert|994|hp}} as installed at the factory. The engine design has also been used over the years in GM products built and sold under the [[Pontiac (automobile)|Pontiac]], [[Oldsmobile]], [[Buick]], [[Hummer]], [[Opel]] ([[Germany]]), and [[Holden]] ([[Australia]]) nameplates.

In 2000, Chevrolet brought back the iconic [[chevrolet Impala|Impala]], although unlike its predecessors, this car was a mid-sized front-wheel drive four door sedan. It was produced until 2020, and the last generation (2014-2020) was larger and classified as a full-size passenger car. In 2005, [[General Motors]] re-launched the Chevrolet marque in [[European Union|Europe]], using rebadged versions of the [[Daewoo]] cars produced by GM [[Korea]].<ref>{{cite web|title=Chevrolet to launch Daewoo-built model line in Europe from January|url=http://www.just-auto.com/news/chevrolet-to-launch-daewoo-built-model-line-in-europe-from-january_id71155.aspx|work=Just Auto|access-date=July 18, 2012|date=September 16, 2004|archive-url=https://web.archive.org/web/20121110095112/http://www.just-auto.com/news/chevrolet-to-launch-daewoo-built-model-line-in-europe-from-january_id71155.aspx|archive-date=November 10, 2012|url-status=dead}}</ref>

The Chevrolet division largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines. [[General Motors|GM]] began developing more fuel efficient cars and trucks to compete with foreign [[Automotive industry|automakers]]. In late 2010 General Motors began production of the [[plug-in hybrid]] [[Chevrolet Volt]], sold as the [[Opel/Vauxhall]] Ampera in [[European Union|Europe]],<ref name=RSC>{{cite web |title=Sustainable transportation based on electric vehicle concepts: a brief overview |url=https://www.researchgate.net/publication/224880220 |last1=Eberle |first1=Ulrich |first2=Rittmar |last2=von Helmolt |publisher=[[Royal Society of Chemistry]] |date=May 14, 2010 |access-date=June 8, 2010 |archive-url=https://web.archive.org/web/20131021070726/http://www.researchgate.net/publication/224880220_Sustainable_transportation_based_on_electric_vehicle_concepts_a_brief_overview |archive-date=October 21, 2013 |url-status=live }}</ref> which received multiple awards including the 2012 [[North America]]n Car of the Year, [[European Car of the Year]], and [[World Green Car]] of the Year. The Volt/Ampera family was the world's best selling [[plug-in electric car]] in 2012 with 31,400 units sold.<ref>{{cite web|url=http://bestsellingcarsblog.com/2013/03/20/world-full-year-2012-discover-the-top-500-best-selling-models/|title=World Full Year 2012: Discover the Top 1000 best-selling models!|author1=Mat Gasnier|author2=Austin Rutherford|work=Best Selling Cars Blog|date=March 20, 2013|access-date=March 28, 2013|archive-url=https://web.archive.org/web/20130325002644/http://bestsellingcarsblog.com/2013/03/20/world-full-year-2012-discover-the-top-500-best-selling-models/|archive-date=March 25, 2013|url-status=dead}}</ref> The [[Opel]]/[[Vauxhall Motors|Vauxhall]] Ampera was [[Europe|Europe's]] top selling plug-in electric car in 2012 with 5,268 units, representing a market share of 21.5% of the region's plug-in electric passenger car segment.<ref name=EUsales2011_12>{{cite web|url=http://bestsellingcarsblog.com/2013/02/10/europe-full-year-2012-top-350-all-models-ranking-now-available/|title=Europe Full Year 2012: Now with Top 350 models & Top 60 brands|author=Mat Gasnier|publisher=Best Selling Cars Blog|date=February 10, 2013|access-date=February 13, 2013|archive-url=https://web.archive.org/web/20130214040424/http://bestsellingcarsblog.com/2013/02/10/europe-full-year-2012-top-350-all-models-ranking-now-available/|archive-date=February 14, 2013|url-status=dead}} ''Ampera sales in Europe totaled 5,268 units in 2012 and 304 in 2011''.</ref><ref name=TopEUAmpera>{{cite web|url=http://www.autoviva.com/news/europe_s_best_selling_electric_car_is_the_opel_vau/7484|title=Europe's Best Selling Electric Car Is the Opel/Vauxhall Ampera|author=Christopher Bruce|publisher=Autovia|date=December 12, 2012|access-date=February 13, 2013|archive-url=https://web.archive.org/web/20130205194824/http://www.autoviva.com/news/europe_s_best_selling_electric_car_is_the_opel_vau/7484|archive-date=February 5, 2013|url-status=dead}}</ref> Combined global Volt/Ampera sales passed the 100,000 unit milestone in October 2015.<ref name=Volt100K>{{cite news|url=http://www.hybridcars.com/gm-sells-its-100000th-volt-in-october/|title=GM Sells Its 100,000th Volt in October|author=Jeff Cobb|work=HybridCars.com|date=November 4, 2015|access-date=November 4, 2015|archive-url=https://web.archive.org/web/20151108083210/http://www.hybridcars.com/gm-sells-its-100000th-volt-in-october/|archive-date=November 8, 2015|url-status=dead}}''About 102,000 units of the Volt/Ampera family have been sold worldwide by the end of October 2015''.</ref> {{As of|2016|06}}, the Volt family of vehicles ranks as the world's all-time top selling plug-in hybrid, and it is also the third-best-selling plug-in electric car ever, after the [[Nissan Leaf]] and the [[Tesla Model S]].<ref name=Top10Global062016>{{cite news| url=http://www.hybridcars.com/global-10-best-selling-plug-in-cars-are-accelerating-forward/| title=Global 10 Best-Selling Plug-In Cars Are Accelerating Forward| first=Jeff| last=Cobb| work=HybridCars.com| date=August 10, 2016| access-date=August 13, 2016| archive-url=https://web.archive.org/web/20160811141742/http://www.hybridcars.com/global-10-best-selling-plug-in-cars-are-accelerating-forward/| archive-date=August 11, 2016| url-status=live}} ''{{As of|2016|06}}, cumulative global sales of the top selling plug-in electric cars were led by the Nissan Leaf (over 228,000), followed by theTesla Model S (129,393), Votl/Ampera family (about 117,300), Mitsubishi Outlander PHEV (about 107,400), Toyota Prius PHV (over 75,400), BYD Qin (56,191), Renault Zoe (51,193), BMW i3 (around 49,500), Mitsubishi i-MiEV family (about 37,600) and BYD Tang (37,509).''</ref> Volt sales in the American market passed the 100,000 milestone in July 2016.<ref name=VoltUS100K>{{cite news |url=http://www.hybridcars.com/top-selling-chevy-volt-crosses-100000-us-sales-milestone/ |title=Top-Selling Chevy Volt Crosses 100,000 US Sales Milestone |first=Jeff |last=Cobb |work=HybridCars.com |date=July 26, 2016 |access-date=July 26, 2016 |archive-url=https://web.archive.org/web/20160728163033/http://www.hybridcars.com/top-selling-chevy-volt-crosses-100000-us-sales-milestone/ |archive-date=July 28, 2016 |url-status=dead }} ''{{As of|2016|06}}, around 117,000 units of the Volt/Ampera family have been sold globally, including close to 10,000 Opel/Vauxhall Ampera variants sold in Europe. Volt sales in the American market passed the 100,000 milestone in July 2016.''</ref>

In October 2016, GM began production of the [[Chevrolet Bolt EV]], the first ever affordable mass market [[all-electric car]] with a range over {{convert|200|mi|abbr=on}}.<ref name=SFG02042016>{{cite news| url=http://www.sfgate.com/business/article/Tesla-Model-3-reservations-near-198-000-7223394.php| title=Tesla Model 3 reservations top 232,000| first=David R.| last=Baker| work=[[San Francisco Chronicle]]| date=April 1, 2016| access-date=September 14, 2016| archive-url=https://web.archive.org/web/20160905214935/http://www.sfgate.com/business/article/Tesla-Model-3-reservations-near-198-000-7223394.php| archive-date=September 5, 2016| url-status=live}}</ref><ref name=EPAratings>{{cite news | url=http://www.latimes.com/business/autos/la-fi-hy-bolt-ev-range-20160912-snap-story.html | title=Chevy Bolt EV range is 238 miles: Prime time for the electric car? | first=Charles | last=Fleming | work=[[Los Angeles Times]] | date=September 12, 2016 | access-date=September 13, 2016 | archive-url=https://web.archive.org/web/20160913152607/http://www.latimes.com/business/autos/la-fi-hy-bolt-ev-range-20160912-snap-story.html | archive-date=September 13, 2016 | url-status=live }}</ref><ref>{{cite news | url=http://www.hybridcars.com/renault-zoe-vies-with-chevy-bolt-as-first-affordable-200-mile-ev/ | title=Renault Zoe Enters Market Slightly Ahead of Chevy Bolt As First 'Affordable' (Roughly) 200-Mile EV | first=Jeff | last=Cobb | work=HybridCars.com | date=September 29, 2016 | access-date=October 3, 2016 | archive-url=https://web.archive.org/web/20161002043512/http://www.hybridcars.com/renault-zoe-vies-with-chevy-bolt-as-first-affordable-200-mile-ev/ | archive-date=October 2, 2016 | url-status=live }}</ref> The [[Chevrolet Bolt]] won several awards including the 2017 [[Motor Trend]] Car of the Year award, the 2017 AutoGuide.com Reader's Choice [[Green vehicle|Green Car]] of the Year, Green Car Reports Best Car To Buy 2017, [[Green Car Journal]]'s 2017 [[Green Car of the Year]], and was listed in ''[[Time (magazine)|Time]]'' magazine's Best 25 Inventions of the Year of 2016.<ref>{{cite news | url=http://www.hybridcars.com/2017-chevy-bolts-trophy-case-is-filling-up/ | title=2017 Chevy Bolt's Trophy Case Is Filling Up | first=Jeff | last=Cobb | work=HybridCars.com | date=November 23, 2016 | access-date=November 23, 2016 | archive-url=https://web.archive.org/web/20161124093711/http://www.hybridcars.com/2017-chevy-bolts-trophy-case-is-filling-up/ | archive-date=November 24, 2016 | url-status=dead }}</ref>

On February 14, 2021, Chevrolet unveiled the 2022 [[Chevrolet Bolt|Bolt EUV]] and redesigned [[Chevrolet Bolt|Bolt EV]].<ref name=":0">{{cite web|date=February 14, 2021|title=2022 Chevrolet Bolt EV: What We Know So Far|url=https://www.caranddriver.com/chevrolet/a27435946/bolt-ev/|access-date=February 15, 2021|website=Car and Driver|language=en-US}}</ref><ref name=":1">{{cite web|last=Baldwin|first=Roberto|date=February 14, 2021|title=2022 Chevrolet Bolt EUV Adds a Crossover Body to the Bolt Lineup|url=https://www.caranddriver.com/news/a35495253/2022-chevy-bolt-euv-revealed/|access-date=February 15, 2021|website=Car and Driver|language=en-US}}</ref>

== International operations ==
{| class="wikitable" style="float:right;margin-left:20px"
|+Top ten Chevrolet sales markets<br />2011<ref name=Sales2011/>
|-
! Rank<br />in GM
! Location
! Vehicle<br />sales
! Market<br />share (%)
|-
!1
| {{USA}} || align=right| 1,175,812 || align=right|36.9%
|-
!2
| {{BRA}} || align=right| 632,201 || align=right|13.3%
|-
!3
| {{CHN}} || align=right| 595,068 || align=right|12.5%
|-
!4
| {{RUS}} || align=right| 173,485 || align=right|3.6%
|-
!5
| {{MEX}} || align=right| 162,461 || align=right|3.4%
|-
!6
| {{CAN}} || align=right| 150,540 || align=right|3.2%
|-
!7
| {{ARG}} || align=right| 133,491 || align=right|2.8%
|-
!8
| {{UZB}}|| align=right| 121,584 || align=right|2.6%
|-
!9
| {{IND}} || align=right| 111,056 || align=right|2.3%
|-
!10
| {{COL}} || align=right| 105,783 || align=right|2.2%
|}
{| class="wikitable" style="float:right;margin-left:20px"
|+Chevrolet sales<br />2021<ref>{{cite web |title= Chevrolet Sales Numbers |date=January 5, 2016 |url=https://gmauthority.com/blog/gm/chevrolet/chevrolet-sales-numbers/ |publisher=gmauthority.com }}</ref><ref>{{cite web |title=GM Mexico Sales Drop 23 Percent In December 2021 |date=January 14, 2022 |url=https://gmauthority.com/blog/2022/01/gm-mexico-sales-numbers-figures-results-december-2021/ |publisher=gmauthority.com }}</ref><ref>{{cite web |title=GM China Sales Down 23 Percent In Fourth Quarter 2021 |date=January 12, 2022 |url=https://gmauthority.com/blog/2022/01/gm-china-sales-figures-numbers-results-fourth-quarter-2021-q4/ |publisher=gmauthority.com }}</ref>
|-
! Location
! Vehicle<br />sales
|-
| {{USA}} || align=right| 1,437,604
|-
| {{BRA}} || align=right| 242,108
|-
| {{CHN}} || align=right| 229,600
|-
| {{MEX}} || align=right| 118,969
|-
| {{CAN}} || align=right| 108,786
|-
| {{UZB}} || align=right| > 100,000
|-
| {{KOR}} || align=right| 54,292
|-
| {{CHL}}|| align=right| 38,657
|-
| {{COL}} || align=right| 34,624
|-
| {{KAZ}} || align=right| > 28,500
|}
{{As of|2010}} Chevrolet had operations in over 140 countries, and global sales in 2011 set a record with 4.76&nbsp;million vehicles sold worldwide.<ref name=Sales2011>{{cite web|url= http://www.greencarcongress.com/2012/01/gm-20120120.html|title= GM global sales up 7.6% in 2011 to 9.026M vehicles; China and US largest markets|publisher= Green Car Congress|author= GM Press Release|date= January 20, 2012|access-date= January 20, 2012|archive-url= https://web.archive.org/web/20120202100356/http://www.greencarcongress.com/2012/01/gm-20120120.html|archive-date= February 2, 2012|url-status= dead}}</ref>

=== North America ===

==== Canada ====
{{main|General Motors Canada}}

==== Mexico ====
Mexico has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico and other origins.
Examples of Opel-sourced vehicles are Vectra, Astra, Corsa, Meriva, Zafira and Captiva (Opel Antara). Mexico also has some cars of its own, such as the [[Chevy C2]], which is a reworked older-generation Corsa B. Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu, the Camaro and the Corvette. The [[Chevrolet Optra]], assembled in South Korea by GM Korea, was also sold in Mexico. The [[Daewoo Tosca | second-generation Epica]] was sold as a [[Fleet vehicle | business-only vehicle]]. In the past, GM also assembled the [[Chevrolet Suburban|Suburban]] and [[Chevrolet Avalanche|Avalanche]] in Mexico for export to other markets, chiefly the U.S. and Canada.{{citation needed|date=December 2023}}

=== Asia ===

==== China ====
In 2009 China became Chevrolet's third-largest market, with sales of 332,774 vehicles, behind only the United States and Brazil (1,344,629 and 595,500 vehicles respectively).<ref>{{cite news |url=http://wheels.blogs.nytimes.com/2010/04/23/forecast-says-china-provides-opportunities-and-competition/ |title=Forecast Says China Provides Opportunities and Competition |first=Cheryl |last=Jensen |date=April 23, 2010 |work=The New York Times |access-date=April 23, 2010 |archive-url=https://web.archive.org/web/20100426074629/http://wheels.blogs.nytimes.com/2010/04/23/forecast-says-china-provides-opportunities-and-competition/ |archive-date=April 26, 2010 |url-status=live }}</ref> By 2010, Chevy sold just over half a million, with the Cruze being its best seller there.<ref name="Christina Rogers">{{cite web|author= Christina Rogers |url=http://www.detnews.com/article/20111103/AUTO01/111030337/1031/Chevy-expands-global-reach|title= Chevy expands global reach |work=The Detroit News |date=November 3, 2011|access-date= December 15, 2011}}</ref> A total of 673,376 locally-manufactured Chevrolets were sold in China in 2018 (down from a record of 767,001 in 2014).
In 2018, Chevrolet held just 2.90% share of the Chinese market (down from a record market share of 5.33% in 2012).<ref name="Carsalesbase">{{cite web |author= Carsalesbase |url= http://carsalesbase.com/china-car-sales-data/chevrolet/ |title= Chinese Car Sales Data - Chevrolet |work= Carsalesbase |date= February 26, 2015 |access-date= April 17, 2019 |archive-url= https://web.archive.org/web/20190222101428/http://carsalesbase.com/china-car-sales-data/chevrolet/ |archive-date= February 22, 2019 |url-status= live }}</ref>

The best-selling Chevrolet models in China by 2019 were the Cavalier (~ 10 000 units per month). Malibu (~ 3500 units per month), Equinox (~ 2000 units per month), Cruze - at one time the best-selling model (~ 1500 units per month), Sail (~ 1200 units per month), new Orlando (~ 1000 units per month), Malibu XL (~ 800 units per month), Trax (~ 100 units per month), Lova RV (~ 100 units per month), representing just 9 of the staggering total of 628 (sic) models of passenger cars being produced in China by February 2019.<ref name="Matt Gasnier">{{cite web|author= Matt Gasnier |url=https://bestsellingcarsblog.com/2019/04/china-retail-february-2019-bmw-24-2-only-top-25-brand-in-positive-in-market-back-down-34-4/#comments_reply|title= Best Selling Cars Blog - China Retail February 2019 |work=BestSellingCarsBlog |date=April 2, 2019|access-date= April 17, 2019}}</ref>

==== India ====
{{main|Chevrolet Sales India}}

Until 2003, GM India—originally a joint venture with [[Hindustan Motors]], sold the [[Opel Corsa B|Opel Corsa]], [[Opel Astra (India)|Opel Astra]] and the [[Opel Vectra B|Opel Vectra]]. Launched by GM's India operations, Chevrolet officially began business in India on June 6, 2003. The Corsa and Astra were built at a plant in [[Halol]], Gujarat.

Chevrolet sold the [[Chevrolet Cruze]], [[Chevrolet Spark]], [[Chevrolet Optra]], [[Chevrolet Aveo]], [[Chevrolet Tavera]], [[Chevrolet Captiva]], [[Chevrolet SRV]], [[Chevrolet Beat]], [[Chevrolet Sail]] and [[Chevrolet Aveo U-VA]]. The [[Chevrolet Forester]], a rebadged [[Subaru]], was imported directly from [[Fuji Heavy Industries]] in Japan until 2005. The Cruze and Tavera were built at the Halol plant. Chevrolet also was the sole engine supplier for the [[Formula Rolon]] single-seater series in India. In 2017, GM ceased the production and sale of Chevrolet cars in India, but it continues to run service centers.

====Indonesia====
In 1999, Opel was rebranded to Chevrolet as a coincidence of Chevy's entry to [[Indonesia]]. Chevrolet stopped selling cars and ceased production in Indonesia by the end of March 2020.<ref>{{cite news|url=https://www.cnnindonesia.com/teknologi/20191028174142-384-443574/chevrolet-pamit-dari-indonesia-konsumen-angkat-bicara|title=Chevrolet Farewell from Indonesia, Consumers Speak Up|publisher=CNN Indonesia|access-date= February 29, 2020}}</ref>

==== Japan ====
From 1995 to 2000 [[Toyota]] in an agreement with GM sold the third-generation model Chevrolet Cavalier as the [[Toyota Cavalier]] in Japan in exchange for the [[Geo Prizm|Geo/Chevrolet Prism]] in an effort to avoid additional restrictions on their exports to the US. The OHV [[Chevrolet Stovebolt engine]] was used and reverse-engineered by Toyota when they created the [[Toyota Type A engine]] when GM had a factory manufacturing GM cars in Japan at [[List of General Motors factories#Former factories|Osaka Assembly]] during the 1920s. In the mid-2000s, Suzuki imported and marketed the [[Chevrolet Trailblazer (SUV)|Chevrolet TrailBlazer]] and the [[Chevrolet Optra]] wagon in Japan. Suzuki, a GM partner, also assembled and marketed the Chevrolet MW microvan. The MW was originally a rebadged Suzuki Wagon R+ and later a rebadged Suzuki Solio. Suzuki had also marketed the [[Holden Cruze|Chevrolet Cruze]] subcompact in the past.

In the 2010s, General Motors Japan Limited distributed and marketed the [[Chevrolet Sonic (2012)|Sonic]], [[Chevrolet Captiva|Captiva]], [[Chevrolet Camaro|Camaro]], and [[Chevrolet Corvette|Corvette]] in limited numbers through an agreement with [[Yanase (car dealership)|Yanase Co., Ltd.]] dealerships. In the 2000s, General Motors Asia Pacific (Japan) had distributed and marketed the TrailBlazer also. {{As of|2010}}, [[Mitsui]] Bussan Automotive distributes and markets the [[Chevrolet Tahoe]], [[Chevrolet Express]], [[Chevrolet HHR]], [[Chevrolet Silverado|Silverado]], and [[Chevrolet Traverse|Traverse]].

Previously, it had also marketed the Starcraft versions of the [[Chevrolet Express|G-Van]] and [[Chevrolet Trailblazer (SUV)|Chevrolet TrailBlazer]]. Mitsui Bussan Automotive had been importing and distributing certain GM models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels. The Chevrolet models that have been imported by Mitsui will no longer be sold once existing inventories are depleted. As of 2022, General Motors Japan imports and distributes the Camaro and right-hand-drive Corvette in Japan.

==== Kazakhstan ====
Kazakhstan-based Allure Group of Companies and Uzbekistan-based [[UzAuto Motors]] opened an assembly plant for the manufacture of Chevrolet-branded cars in March 2020, in the city of [[Kostanay]]. As of 2024, the vehicles are assembled from [[Knock-down kit|semi-knocked-down]] or [[Knock-down kit|complete-knocked-down]] kits. Assembly of the Chevrolet Onix from [[Knock-down kit|complete knock-down kits]] commenced at the plant in March 2024. A separate dealer in [[Almaty]], authorized by GM, imports and sells the Tahoe and Traverse.<ref>{{Cite web|url=https://www.wardsauto.com/chevrolet/chevrolet-production-launches-in-kazakhstan|title=Chevrolet Production Under Way in Kazakhstan|website=www.wardsauto.com}}</ref>

==== Kyrgyzstan ====
Uzbekistan-based [[UzAuto Motors]] and Kyrgyz supplier DT Technikis are opening an assembly plant near Bishkek in the summer of 2024. Components will initially be imported from Uzbekistan, with plans to build components independently in the coming years. The plant will assemble Chevrolet and Isuzu vehicles. The Chevrolet brand has been licensed from GM. The plant will assemble 10,000 cars from [[Knock-down kit|semi-knocked-down kits]] within the first twenty months, with increased production expected. The Chevrolet Cobalt compact sedan will be the first Chevrolet-branded vehicle to be assembled at the plant, with plans to expand to many other models in the coming years.<ref>{{Cite web |title=New Plant to Build Chevrolets for Central Asian Markets |url=https://www.wardsauto.com/chevrolet/new-plant-to-build-chevrolets-for-central-asian-markets |access-date=2025-08-26 |website=www.wardsauto.com |language=en}}</ref>

==== Malaysia ====
Chevrolet entered the Malaysian market in 2003, replacing [[Opel]]. Between 2003 and 2009, a joint-venture between GM and [[DRB-HICOM]] called Hicomobil, marketed the [[Chevrolet Aveo (T200)|Chevrolet Aveo]], [[Daewoo Lacetti|Chevrolet Optra]], [[Opel Zafira|Chevrolet Nabira]] and [[Holden Commodore (VY)|Chevrolet Lumina]].<ref>{{cite web|title=Hicomobil Looking at 6,000 Units of Chevrolet in 2004|url=http://www.autoworld.com.my/v2/news/nb_details.asp?keyword=&MainCat=&CarMake=&hidAction=Search&awReviewID=1590|work=Autoworld|access-date=May 31, 2012|archive-url=https://web.archive.org/web/20121029052834/http://www.autoworld.com.my/v2/news/nb_details.asp?keyword=&MainCat=&CarMake=&hidAction=Search&awReviewID=1590|archive-date=October 29, 2012|url-status=dead}}</ref> The joint venture was ended and [[Naza]] was taking over Chevrolet's dealership as Naza Quest Sdn Bhd in 2010. The lineup of Chevrolet cars available were [[Chevrolet Sonic (2012)|Chevrolet Sonic]], [[Chevrolet Cruze]], [[Chevrolet Malibu]], [[Chevrolet Captiva]], [[Chevrolet Orlando]] and [[Chevrolet Colorado]].

In 2018, Naza Quest Sdn Bhd ceased to distribute new Chevrolet vehicles in Malaysia, but continues to provide warranty support and aftersales service for existing Chevrolet customers.<ref name="paultan.org">{{cite news|url=https://paultan.org/2018/11/14/naza-quest-ends-its-chevrolet-distributorship-in-malaysia-gm-to-announce-new-partner-in-due-course|title=Naza Quest ends its Chevrolet distributorship in Malaysia|publisher=paultan.org|access-date= February 2, 2020}}
</ref>

==== Middle East ====
In the Middle East, Chevrolet-badged cars, trucks, SUVs, and crossovers are sourced from GM Korea (in South Korea) and GM in North America. Formerly, some models were sourced from GM Holden in Australia. The Middle Eastern market has a separate division called [[Chevrolet Special Vehicles]], which (as of December 2007) sourced the high-performance {{convert|400|bhp|abbr=on}} CR8 sedan from [[Holden Special Vehicles]]. The [[Holden Commodore]] was badged as the Chevrolet Lumina in the Middle East, as well as South Africa. The longer wheelbase [[Holden Caprice]] was sold as the [[Chevrolet Caprice]] in the Middle East. The Middle East fleet (particularly Saudi Arabia) includes the likes of the  Groove, Captiva, Blazer, Tahoe, and Traverse in the SUV/crossover category, and the Silverado in the truck category.<ref>{{cite web|url=https://www.chevroletarabia.com/sa-en|title=Chevrolet Sports Cars, SUVs & Trucks | website=Chevrolet Saudi Arabia}}</ref> Previously, the Cruze, Malibu, Sonic, and Avalanche, among other models, were offered in the Middle East.

==== Pakistan ====
In Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer called [[Nexus Automotive]]. The lineup from Chevrolet Pakistan included the [[Chevrolet Optra]], [[Chevrolet Spark]], [[Chevrolet Spark#Asia|Chevrolet Joy]], [[Chevrolet Aveo]], [[Chevrolet Cruze]], and [[Chevrolet Colorado]].

==== Philippines ====
Chevrolet has been in the Philippines for a long time, assembling the [[Chevrolet Bel-Air]], [[Chevrolet Impala]], [[Chevrolet Malibu]] and even the 1st generation [[Chevrolet Camaro]] by the Yutivo family-owned General Motors plant.<ref>{{Cite web|url=http://www.camaros.org/yutivo.shtml|title=CRG Research Report - Yutivo Camaros|website=www.camaros.org}}</ref> Other than Chevrolets, the plant also assembled [[Opel]]s, [[Pontiac (automobile)|Pontiac]]s, [[Holden]]s, [[Buick]]s, and [[Vauxhall Motors|Vauxhall]]s for the Filipino market.

GM withdrew from the Philippines in 1985 and returned in 2000. During Chevrolet's absence in the market, many cars like the [[Chevrolet Suburban]] and the [[Chevrolet Astro]] have been imported new in the country via grey-market and sold to retailers.

Chevrolet's current Philippine operations are under the control of The Covenant Car Company Inc.<ref>{{cite web|url=http://chevy.com.ph/newsrelease/features/139-chevrolet-philippines-strengthens-customer-service-in-2012|title=Chevrolet Philippines strengthens customer service in 2012|access-date=June 23, 2013|date=April 1, 2012|publisher=Chevrolet Philippines|url-status=dead|archive-url=https://web.archive.org/web/20130627181937/http://chevy.com.ph/newsrelease/features/139-chevrolet-philippines-strengthens-customer-service-in-2012|archive-date=June 27, 2013}}</ref> The company was officially incorporated on July 1, 2009 and assumed business operations on October 1, 2009.<ref name="A">{{cite web|url=http://chevy.com.ph/about|title=About Chevrolet Philippines|access-date=June 23, 2013|date=April 1, 2012|publisher=Chevrolet Philippines|archive-url=https://web.archive.org/web/20130613133006/http://chevy.com.ph/about|archive-date=June 13, 2013|url-status=dead}}</ref> There are at least 24 dealerships around the country as of 2020. Its current lineup include the [[Chevrolet Spark]], [[Chevrolet Sail]], [[Chevrolet Cruze]], [[Chevrolet Malibu]], [[Isuzu D-Max|Chevrolet Colorado]], [[Chevrolet Trax]], [[Chevrolet Trailblazer (SUV)|Chevrolet Trailblazer]], [[Chevrolet Suburban]], and the [[Chevrolet Tahoe]].

In 2018, the Corvette was added to the roster, making it the most expensive vehicle in the lineup. It is legally imported, as the government has seized and destroyed expensive vehicles that were bought into the country illegally.<ref>[http://gmauthority.com/blog/2018/11/you-can-now-buy-a-c7-chevrolet-corvette-in-the-philippines/ “You Can Now Buy A C7 Chevrolet Corvette In The Philippines”] {{Webarchive|url=https://web.archive.org/web/20181125115423/http://gmauthority.com/blog/2018/11/you-can-now-buy-a-c7-chevrolet-corvette-in-the-philippines/ |date=November 25, 2018 }} from GM Authority (November 23, 2018)</ref> In 2019, the Camaro returned to the Philippines with a 2.0-liter turbo engine at 275&nbsp;hp and 398Nm to compete with the Ford Mustang<ref>{{cite web |url=https://www.topgear.com.ph/news/car-news/chevrolet-camaro-mias-2019-a958-20190404?ref=article_tag |title=The local Chevrolet Camaro will come with a 2.0-liter turbo engine |date=April 4, 2019 |access-date=April 4, 2019 |archive-url=https://web.archive.org/web/20190404142807/https://www.topgear.com.ph/news/car-news/chevrolet-camaro-mias-2019-a958-20190404?ref=article_tag |archive-date=April 4, 2019 |url-status=dead }}</ref> ever since it was introduced in 2010.<ref>{{cite web |url=https://motioncars.inquirer.net/58628/to-c-is-to-believe |title=All new Camaro at MIAS: To C is to believe &#124; Motioncars |publisher=Motioncars.inquirer.net |date=April 4, 2019 |access-date=September 24, 2019 |archive-url=https://web.archive.org/web/20190404104144/https://motioncars.inquirer.net/58628/to-c-is-to-believe |archive-date=April 4, 2019 |url-status=dead }}</ref>

==== South Korea ====
Many global-market Chevrolet vehicles are designed and manufactured by [[GM Korea]] of South Korea, but they had been sold under the [[Daewoo Motors]] brand in South Korea until February 2011. The Daewoo brand was fully replaced by Chevrolet in March 2011. All Daewoo products relaunched under the Chevrolet brand, with the release of the [[Chevrolet Camaro]], [[Chevrolet Orlando]] and [[Chevrolet Aveo]]. In 2015, the Impala was added to the lineup as Chevrolet began importing the American-built sedan to South Korea for the first time.<ref>[http://gmauthority.com/blog/2015/07/2016-chevrolet-impala-to-be-exported-out-to-south-korea/ "2016 Chevrolet Impala Exported To South Korea"] {{Webarchive|url=https://web.archive.org/web/20170601181241/http://gmauthority.com/blog/2015/07/2016-chevrolet-impala-to-be-exported-out-to-south-korea/ |date=June 1, 2017 }} from GM Authority (July 31, 2015)</ref> In 2018, Gunsan plant was shut down on May 31 and VIDAMCO plant in [[Hanoi]], [[Vietnam]] was sold by Vinfast in June.{{Citation needed|date=September 2020}} [[Chevrolet Cruze]] and [[Chevrolet Orlando]] was discontinued on May 31. Also [[Chevrolet Captiva]] discontinued in July 2018. Their best-selling vehicle is [[Chevrolet Spark]] and [[Chevrolet Malibu]].{{Citation needed|date=September 2020}}

==== Thailand ====
{{Main|General Motors Thailand}}

The American-built [[Chevrolet Colorado]] pickup is also manufactured in Rayong, Thailand. Starting in 2003, the [[Holden Commodore]] was badged as the [[Chevrolet Lumina]] in [[Thailand]] for the [[Holden Commodore (VY)|VY]] and [[Holden Commodore (VZ)|VZ]] model series. Exports lasted until 2005.<ref>{{Cite web |title=Flagships star in GM Holden's export record - Next Car Pty Ltd - 1st February, 2006 |url=http://www.nextcar.com.au/n.holden.2005.exports.06feb.html |archive-url=https://web.archive.org/web/20141219122749/http://www.nextcar.com.au/n.holden.2005.exports.06feb.html |archive-date=2014-12-19 |access-date=2025-08-26 |website=www.nextcar.com.au}}</ref> 

General Motors is currently exploring cost-cutting options as part of its restructuring plan. One of these options involves expanding the Rayong, Thailand plant to add additional capacity to export Colorados to the US. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American [[tariff]] on imported pickup trucks from non-FTA countries is currently 25%. The [[United Auto Workers]] is the most vocal opponent to a change in the tariff structure. 

In addition to the Colorado pickup trucks, General Motors began assembling Chevrolet Captiva sport utility vehicle in its Rayong plant during June 2007. The Thai-assembled Captiva is based on THETA platform under the program code C100. Also produced at the General Motors' Rayong plant are the Chevrolet Aveo (launched in September 2009 under the platform T100) and Chevrolet Cruze (launched in November 2010 under the platform GLOBAL DELTA). 

Chevrolet stopped selling its vehicles throughout Thailand in 2020, and sold the Rayong plant to Great Wall.<ref name=":3">{{Cite news |last=Maikaew |first=Piyachart |date=2020-02-18 |title=GM sells off factories to Great Wall |url=https://www.bangkokpost.com/business/general/1859694/gm-sells-off-factories-to-great-wall |access-date=2025-08-26 |work=Bangkok Post |language=en}}</ref> Aftermarket sales, repairs and warranties will be honored for its Thai customers through authorized shops.<ref name=":3" />

==== Uzbekistan ====
UzAuto Motors (formerly GM Uzbekistan and Uz-DaewooAuto) is an automotive manufacturer owned by the Government of Uzbekistan. It is based in [[Asaka, Uzbekistan|Asaka]], Uzbekistan. It manufactures vehicles under the marques Chevrolet and Ravon, for domestic sales and export. GM Uzbekistan was partly owned (25%) by General Motors and, in 2019, it was acquired by the Government of Uzbekistan and renamed UzAuto Motors.

General Motors Uzbekistan, or [[GM Uzbekistan]], became the new name of [[Uz-Daewoo Auto]] in March 2008 as part of a new joint venture owned by Uzavtosanoat JSC (75%) and General Motors Corporation (25%) with a factory in [[Asaka, Uzbekistan|Asaka]] producing a variety of Chevrolet models.<ref>{{cite web|url=http://uzavtosanoat.uz/content/view/15/52/lang,en/|title=АК "Узавтосаноат"|website=Uzavtosanoat.uz|access-date=October 7, 2017|archive-url=https://web.archive.org/web/20130523043608/http://uzavtosanoat.uz/content/view/15/52/lang,en/|archive-date=May 23, 2013|url-status=dead}}</ref> In the 2010s, the Damas (N150), Matiz (M150), Nexia (N150), Spark (M300), Epica, Malibu, and Captiva were assembled at the plant.

=== Australia ===
Even though the Australian market of today mainly consists of Australia's own automotive companies alongside European and Asian automobile brands, Australia once had its fair share of American cars as well.

Bodies for the local assembly of Chevrolets were built in Australia as early as 1918<ref name="Darwin1983">{{cite book|author=Norm Darwin|title=The History of Holden Since 1917|url=https://books.google.com/books?id=Qwc-AAAACAAJ|access-date=August 18, 2014|year=1983|publisher=E.L. Ford|isbn=978-0-9592287-0-0|archive-url=https://web.archive.org/web/20160519121943/https://books.google.com/books?id=Qwc-AAAACAAJ|archive-date=May 19, 2016|url-status=live}}</ref>{{rp|11}} and by 1926 the newly created General Motors (Australia) Pty Ltd had established assembly plants in five Australian states to produce Chevrolet and other GM vehicles using bodies supplied by [[Holden|Holden Motor Body Builders]].<ref>[http://media.gm.com/aus/holden/en/company/history/HH13Part1. The Holden Heritage – page 5] {{Webarchive|url=https://web.archive.org/web/20250210085053/http://media.gm.com/aus/holden/en/company/history/HH13Part1. |date=February 10, 2025 }} Retrieved from media.gm.com on July 25, 2009</ref> 

The merger of General Motors (Australia) Pty Ltd with the troubled Holden Motor Body Builders in 1931 saw the creation of [[General Motors-Holden]]<ref>{{cite web|url=http://www.classicholdencars.com/holden-cars/|title=Holden Cars History|website=Classicholdencars.com|access-date=October 7, 2017|archive-url=https://web.archive.org/web/20171007171136/http://www.classicholdencars.com/holden-cars/|archive-date=October 7, 2017|url-status=dead}}</ref> and the ongoing production of various GM products including Chevrolet. GMH departed from traditional US body styles with the release of the Chevrolet [[Coupe Utility]] in 1934<ref name="Darwin1983" />{{rp|4}} and the Chevrolet "Sloper" Coupe in 1935.<ref name="Darwin1983" />{{rp|5}} Post-war production recommenced in 1946.<ref>{{Cite web |title=The Holden Heritage – page 23 |url=http://media.gm.com/aus/holden/en/company/history/HH13Part1. |access-date=2025-08-26 |website=media.gm.com}}</ref> From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet in Canada although local production of the Coupe Utility body continued until 1952.<ref>The Macquarie Dictionary of Motoring, 1986, page 84</ref> 1968 was the last full year of Chevrolet assembly in Australia.<ref>RHD versions of Chevrolet C20 and C50 cab chassis were also assembled by GMH up until 1981.[http://www.ozgm.com/Ozstory.htm The Australian Story – Chevrolet] {{Webarchive|url=https://web.archive.org/web/20080723221256/http://www.ozgm.com/Ozstory.htm |date=July 23, 2008 }} Retrieved from www.ozgm.com on July 24, 2009</ref>

[[Classic car|Classic]] Chevrolet models such as [[Chevrolet Bel Air|Bel Air]], Biscayne, [[Chevrolet Impala|Impala]] etc., are still found in many states around Australia. From the early 1970s to the early 1980s the Chevrolet name was also used on various light commercials in Australia. These ranged from the LUV (a rebadged Isuzu KB) to the third-generation C-series trucks. From 1998 to 2001 the [[Chevrolet Suburban]] was sold in Australia as the Holden Suburban, which is expected to return under the Chevrolet badge with the twelfth generation models.

Chevrolet and Holden share a number of models and model names including Malibu, Caprice, Colorado, Volt, Spark/Barina Spark, Sonic/Barina, Cruze, Equinox, and VF Commodore/Chevrolet SS. The [[Holden Commodore (VF)]] was exported from Australia to the United States as the [[Chevrolet SS]] until Holden ended production in May 2017 during its transition to a distribution platform of vehicles that are sourced from GM's American and international plants that is expected to badge as Holden vehicles.<ref>{{Cite news |title=Holden Produces Final Chevrolet SS Sedan |url=http://gmauthority.com/blog/2017/05/holden-produces-final-chevrolet-ss-sedan |archive-url=https://web.archive.org/web/20170530193756/http://gmauthority.com/blog/2017/05/holden-produces-final-chevrolet-ss-sedan |archive-date=2017-05-30 |access-date=2025-08-26 |work=GM Authority |language=en-us}}</ref>

In 2018, the Chevrolet brand returned to Australia and New Zealand with the launch of the Camaro 2SS Coupe and the Silverado 2500HD/3500HD. These vehicles retained the Chevrolet badge and nameplate, and converted to RHD in Australia. In addition to the relaunch, [[Holden Special Vehicles]] added the Camaro and Silverado to their performance lineup.<ref>{{Cite news |title=Official: Chevrolet Camaro Heading To Australia Via HSV In July 2018 |url=http://gmauthority.com/blog/2017/12/official-chevrolet-camaro-heading-to-australia-via-hsv-in-july-2018/ |archive-url=https://web.archive.org/web/20171209215533/http://gmauthority.com/blog/2017/12/official-chevrolet-camaro-heading-to-australia-via-hsv-in-july-2018/ |archive-date=2017-12-09 |access-date=2025-08-26 |work=GM Authority |language=en-us}}</ref>

With the Holden brand retired in 2021, GM continues to export Chevrolet models to the region under the "General Motors Specialty Vehicles" network, in order to expand more American models in that region.<ref>{{Cite news |title=Holden axed as GM gets out of right-hand-drive {{!}} CarAdvice |url=https://www.caradvice.com.au/827459/holden-axed-in-australia-as-general-motors-gets-out-of-right-hand-drive-globally/ |archive-url=https://web.archive.org/web/20210615070443/https://www.caradvice.com.au/827459/holden-axed-in-australia-as-general-motors-gets-out-of-right-hand-drive-globally/ |archive-date=June 15, 2021 |access-date=2025-08-26 |work=CarAdvice.com |language=en-GB |url-status=live }}</ref> The imported Silverado pickup trucks are re-manufactured as right-hand-drive vehicles in Australia before distribution. Chevrolet is also looking at making the Camaro part of the V8 Supercar Series in 2023, where it would succeed the Holden ZB Commodore after its contracts with both Holden and the teams involved with the series expire in 2022.<ref>{{Cite web |last=McEachern |first=Sam |date=2020-02-18 |title=Chevrolet Camaro May Be Back On Cards For Australian Supercars Championship - GM Authority |url=https://gmauthority.com/blog/2020/02/chevrolet-camaro-may-be-back-on-cards-for-australian-supercars-championship/ |access-date=2025-08-26 |language=en-US}}</ref>

In Australia and New Zealand Chevrolets are often called Chevs as well as Chevys.

=== South Africa ===
{{external media
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| audio1 = [http://www.springbokradio.com/ADSCHEVROLET.html 1974 ''Braaivleis, rugby, sunny skies and Chevrolet'' advert] at the [[Springbok Radio]] preservation society.
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[[File:Chevrolet Firenza CanAm fv.jpg|thumb|Chevrolet Firenza CanAm 302, South African homologation special]]
In South Africa, Chevrolet was GM's main brand name until 1982, with a number of [[Vauxhall Motors]] and [[Holden]] derivatives being built under the Chevy name from 1965. In the 1970s, the advertising jingle [[Braaivleis#"Braaivleis" in popular culture|"braaivleis, rugby, sunny skies and Chevrolet"]]<ref>{{cite web |author=Frans Erasmus |url=http://www.springbokradio.com/ADSCHEVROLET.html |title=Springbok Radio Sounds: Chevrolet |publisher=Springbokradio.com |access-date=December 27, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110511095613/http://www.springbokradio.com/ADSCHEVROLET.html |archive-date=May 11, 2011 }}</ref> (adapted from the US "Baseball, Hot Dogs, Apple Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South Africans. [[Holden]] in Australia used the jingle "Football, Meat Pies, Kangaroos and Holden cars". Originally, Chevrolets were [[Complete knock down|CKD]] kits of US models assembled in their plant in [[Port Elizabeth]]. However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the [[Chevrolet Biscayne|Biscayne]] were eventually made entirely in South Africa, along with GM's "own car for South Africa": the [[Ranger (GM)|Ranger]].

By the 1970s, larger South African Chevrolets were based on Australian [[General Motors-Holden]]'s models, the Kommando being based on the [[Holden Kingswood]]<ref>{{cite web |url=http://www.moby302.co.za/brochures/1972_chevrolet/kommando.html |title=1972 Chevrolet Kommando Brochure |publisher=Moby302.co.za |access-date=December 27, 2010 |archive-url=https://web.archive.org/web/20101231135125/http://moby302.co.za/brochures/1972_chevrolet/kommando.html |archive-date=December 31, 2010 |url-status=dead }}</ref> and the [[Chevrolet Constantia|Constantia]] on the [[Statesman (automobile)|Statesman]],<ref>{{cite web|url=http://www.moby302.co.za/brochures/1976_chevrolet/constantia_aj.html |title=1976 Chevrolet Constantia AJ Brochure |publisher=Moby302.co.za |access-date=December 27, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20080320232154/http://www.moby302.co.za/brochures/1976_chevrolet/constantia_aj.html |archive-date=March 20, 2008 }}</ref> while the smaller Firenza was based on the [[Vauxhall Viva (1963–1979)|Vauxhall Viva]]. The [[Chevrolet Nomad]] sold in South Africa was entirely different from the Nomad sold in the US; whereas the American Nomad was originally conceived as a [[station wagon]] version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were popular. Due to local content laws the cars usually received different engines than in their home markets.

However, these were replaced by [[Opel]] models like the [[Opel Rekord|Rekord]], [[Holden Commodore|Commodore]], and [[Opel Senator|Senator]], and in 1982 the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company [[Delta Motor Corporation]], which concentrated on Opels, Isuzus, and Suzukis, built under licence.{{citation needed|date=August 2022}}

However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on the [[Chevrolet Lumina|Lumina]], a rebadged [[Holden Commodore]], and later on, on the Daewoo range of cars. Current Chevrolets (2013) include the Spark Lite (a rebadged [[Daewoo Matiz]]), Spark (a third-generation Matiz based on the 2007 Chevrolet Beat), [[Chevrolet Aveo (T200)|Aveo]] Sedan and Hatch, the Sonic Sedan and Hatch (the second generation [[Chevrolet Aveo (T200)|Aveo]]), Cruze Sedan and Hatch (underpinned by the front-wheel drive GM Delta II platform), the Lumina Sedan (including the [[Holden Ute|Ute]] model), the Chevrolet Orlando (a five-door, seven-seat compact MPV manufactured by GM Korea under the Chevrolet division for worldwide markets), the Chevrolet Captiva a mid-size sport utility vehicle (SUV) developed by GM Daewoo (now GM Korea) the South Korean subsidiary of General Motors (GM) and sold under the Chevrolet brand, the Chevrolet TrailBlazer (a mid-size sport utility vehicle produced by the Chevrolet division of American automaker General Motors and based on a pickup truck chassis in this case the 2012 Chevrolet Colorado), and a pick-up version which was previously based on the [[Opel Corsa]] known as the Corsa Ute; but the current model which in collaboration with GM Brazil who developed it, is the Chevrolet Utility which is based on the Chevrolet Agila platform (a vehicle developed in Brazil and built in Argentina).{{citation needed|date=August 2022}}

In 2017, GM withdrew from South Africa, with its truck division and its plant changing hands to Isuzu while at the same time ending all sales and the dealership network of the Chevrolet brand. GM worked with both Isuzu and PSA (the new owners of Opel, which GM spun off the division to) to ensure existing customers receive parts and technical support during and after the company exit the country.<ref>[http://gmauthority.com/blog/2017/05/general-motors-restructures-international-business-unit/ "General Motors Restructures International Business Unit"] {{Webarchive|url=https://web.archive.org/web/20170523050549/http://gmauthority.com/blog/2017/05/general-motors-restructures-international-business-unit/ |date=May 23, 2017 }} from GM Authority (May 19, 2017)</ref><ref>[http://gmauthority.com/blog/2017/05/general-motors-plans-to-withdraw-from-south-africa/ "Here's How General Motors Plans To Withdraw From South Africa"] {{Webarchive|url=https://web.archive.org/web/20170523051257/http://gmauthority.com/blog/2017/05/general-motors-plans-to-withdraw-from-south-africa/ |date=May 23, 2017 }} from GM Authority (May 26, 2017)</ref>

=== Europe ===
{{main|Chevrolet Europe}}

Until 2005, [[Chevrolet Europe]] sold a few models, mostly [[United States domestic market]] (USDM) models modified to suit European regulations. Among them were the Chevrolet Alero (which was a rebadged [[Oldsmobile Alero]]) and the Chevrolet Trans Sport (which was a [[Chevrolet Venture]] with the front end of the [[Pontiac Trans Sport]]). Among other models sold were the [[Chevrolet Camaro|Camaro]], the [[Chevrolet Corsica|Corsica]]/[[Chevrolet Beretta|Beretta]], the [[Chevrolet Corvette|Corvette]], the Blazer, and the [[Chevrolet Trailblazer (SUV)|TrailBlazer]]. North American–built Chevrolet Impala V8 sedans have also been available in Europe in recent years, marketed as both large family sedans and more economically priced alternatives as high-performance executive cars.{{citation needed|date=August 2022}}

From 2005 all models from [[GM Daewoo]] were rebranded as Chevrolet in Europe. In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003.{{citation needed|date=August 2022}} Exceptions include the use of the [[Suzuki]] badge in the United States and Canada, the [[Pontiac (automobile)|Pontiac]] badge in Canada, the [[Holden]] badge in Australia and New Zealand, and the [[Buick]] badge in China.

During the mid-2000s, the [[Chevrolet Corvette|Corvette]] and [[Cadillac]] range were marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group but following its bankruptcy in 2010,<ref>{{cite web|url=http://autonews.com/apps/pbcs.dll/article?AID=/20100301/RETAIL03/303019959|title=Caddy in Europe? Heard it before -- it won't happen|website=Autonews.com|date=March 2010|access-date=October 7, 2017}}{{Dead link|date=August 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> General Motors established a new Swiss based subsidiary to relaunch Chevrolet in Europe and add the Corvette, Camaro and Malibu models to the European range.<ref>{{cite web |url=http://media.gm.com/content/media/intl/en/chevrolet/news.detail.html/content/Pages/news/intl/en/2011/CHEVROLET/09_06_chevrolet_IAA_teaser3 |title=Chevrolet press release 6 September 2011 |publisher=Media.gm.com |date=September 6, 2011 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20111002085038/http://media.gm.com/content/media/intl/en/chevrolet/news.detail.html/content/Pages/news/intl/en/2011/CHEVROLET/09_06_chevrolet_IAA_teaser3 |archive-date=October 2, 2011 |url-status=dead }}</ref>

From the beginning of 2016, General Motors reduced its presence in Europe only to its [[Chevrolet Europe#Iconic models|iconic models]], such as the [[Chevrolet Corvette|Corvette]], in order to strengthen its [[Opel]] and [[Vauxhall Motors|Vauxhall]] brands. Although announcing that they will maintain a broad presence in Russia and the [[Commonwealth of Independent States]],<ref>{{cite web|title=GM Strengthens its European Brand Strategy|url=http://media.gm.com/media/intl/en/chevrolet/news.detail.html/content/Pages/news/emergency_news/05-12-gm-european-brand-strategy.html|publisher=Chevrolet Europe|archive-url=https://archive.today/20131208075219/http://media.gm.com/media/intl/en/chevrolet/news.detail.html/content/Pages/news/emergency_news/05-12-gm-european-brand-strategy.html|archive-date=December 8, 2013 |access-date=December 8, 2013|date=December 5, 2013}}</ref> General Motors later reduced their line-up to the iconic models in Russia, and more, the Opel division also exited the Russian market in 2015, while also abandoning production at their [[Saint Petersburg]] plant.<ref>{{cite news|title=GM's Opel to exit Russia, Chevy to reduce lineup to 'iconic' models|url=http://www.autonews.com/article/20150318/OEM01/150319851/gms-opel-to-exit-russia-chevy-to-reduce-lineup-to-iconic-models|newspaper=Automotive News|access-date=March 17, 2016|date=March 18, 2015|archive-url=https://web.archive.org/web/20160316152626/http://www.chevrolet.ru/|archive-date=March 16, 2016|url-status=live}}</ref> As of March 2016, only the US-built [[Chevrolet Corvette (C7)|Corvette Stingray]] and [[Chevrolet Tahoe|Tahoe]],<ref>{{cite web|title=Chevrolet|url=http://www.autonews.com/article/20150318/OEM01/150319851/gms-opel-to-exit-russia-chevy-to-reduce-lineup-to-iconic-models|archive-url=https://web.archive.org/web/20160316152626/http://www.chevrolet.ru/|archive-date=March 16, 2016 |access-date=March 17, 2016|date=March 18, 2015}}</ref> as well as the Russian-built [[Chevrolet Niva|Niva]],<ref>{{cite web|title=Chevrolet NIVA|url=http://www.autonews.com/article/20150318/OEM01/150319851/gms-opel-to-exit-russia-chevy-to-reduce-lineup-to-iconic-models | date=March 18, 2015}}</ref> were being offered on the Russian market.

Chevrolet sales in Western and Central Europe{{refn|Including Southeastern Europe, Turkey and Iceland,<ref>{{cite web|title=Chevrolet achieves 4th consecutive year of market share growth in Europe|url=http://media.gm.com/media/intl/en/chevrolet/press_kits.detail.html/content/Pages/news/intl/en/2013/chevrolet/01_15_market_share_growth.html|archive-url=https://archive.today/20131208093438/http://media.gm.com/media/intl/en/chevrolet/press_kits.detail.html/content/Pages/news/intl/en/2013/chevrolet/01_15_market_share_growth.html|url-status=dead|archive-date=December 8, 2013|publisher=Chevrolet Europe|access-date=December 8, 2013|date=January 15, 2013}}</ref> excluding Belarus, Ukraine and Moldova.<ref>{{cite web|title=Chevrolet Europe Fast Facts|url=http://media.gm.com/content/media/intl/en/chevrolet/company_chev/about_chevrolet.html|archive-url=https://archive.today/20131208093448/http://media.gm.com/content/media/intl/en/chevrolet/company_chev/about_chevrolet.html|url-status=dead|archive-date=December 8, 2013|publisher=Chevrolet Europe|access-date=December 8, 2013|date=July 17, 2013}}</ref>|group="nb"}} ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012.<ref name="highlights">{{cite web|title=Sales Highlights|url=http://media.gm.com/content/media/intl/en/chevrolet/company_chev/sales_and_production_highlights.html|archive-url=https://archive.today/20131208093442/http://media.gm.com/content/media/intl/en/chevrolet/company_chev/sales_and_production_highlights.html|url-status=dead|archive-date=December 8, 2013|publisher=Chevrolet Europe|access-date=December 8, 2013}}</ref> In Russia, sales grew constantly over the same period, from 67,000 units in 2005 to 205,040 units in 2012,<ref>{{cite web|title=Chevrolet with Record Sales in Europe in 2005|url=http://archives.media.gm.com/archive/documents/domain_520/docId_21900_pr.html|publisher=Chevrolet Europe|access-date=December 8, 2013|date=January 10, 2006|archive-date=October 26, 2011|archive-url=https://web.archive.org/web/20111026100749/http://archives.media.gm.com/archive/documents/domain_520/docId_21900_pr.html|url-status=dead}}</ref> Chevrolet holding a market share of 6.84 percent and being the top import car brand.<ref>{{cite web|title=Chevrolet achieves 4th consecutive year of market share growth in Europe|url=http://archives.media.gm.com/archive/documents/domain_520/docId_21900_pr.html|publisher=Chevrolet Europe|access-date=December 8, 2013|date=January 15, 2013|archive-date=October 26, 2011|archive-url=https://web.archive.org/web/20111026100749/http://archives.media.gm.com/archive/documents/domain_520/docId_21900_pr.html|url-status=dead}}</ref> In 2012, the top markets for Chevrolet in Europe, by the number of registrations, were Italy (31,150), Germany (29,694), France (24,613), Turkey (18,492) and Spain (15,165).<ref name="highlights"/> The best selling model during the same year was the [[Chevrolet Aveo|Aveo]] (54,800), followed by the [[Chevrolet Spark|Spark]] (47,600) and the [[Chevrolet Cruze|Cruze]] (40,500).<ref name="highlights"/>

Currently, as of 2022, only the Corvette Stingray is available in most countries in Europe.{{citation needed|date=August 2022}} In the [[Commonwealth of Independent States]] countries where Chevrolet vehicles are officially sold, the vehicles are mostly or wholly sourced from Uzbekistan-based [[UzAuto Motors]], a former General Motors-Uzbekistan joint venture.{{citation needed|date=August 2022}} UzAuto Motors is now a [[state-owned enterprise]] with a license to assemble and sell Chevrolet-branded vehicles in several CIS member nations.{{citation needed|date=August 2022}} Chevrolet vehicles are also assembled in Kazakhstan from [[Knock-down kit|semi-knocked-down kits]] supplied by UzAuto Motors{{citation needed|date=August 2022}}.

==== Poland ====
[[File:MWP Kubus 3.JPG|thumb|right|upright|[[Kubuś]] – insurgent armored car in [[Warsaw Uprising]] on the chassis of a civilian Chevrolet 157 truck]]

During World War II in Poland, the [[Home Army]] of the Polish resistance movement built an improvised [[Armored car (military)|armoured car]] – [[Kubuś]] which was based on the chassis of a civilian [[Chevrolet 157]] truck, license-built in pre-war Poland by the [[Lilpop, Rau i Loewenstein]] company. The car was used against the German army in [[Warsaw]] during the [[Warsaw Uprising]] in 1944.<ref>{{cite web |url=http://www.achtungpanzer.com/polish-armor-1939-improvised-armored-car-kubus.htm |title=Polish Armor 1939 – Improvised Armored Car Kubus |publisher=Achtungpanzer.com |date=January 27, 2009 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130226150620/http://www.achtungpanzer.com/polish-armor-1939-improvised-armored-car-kubus.htm |archive-date=February 26, 2013 |url-status=dead }}</ref> The damaged Kubuś survived the war and in 1945 was towed to the [[Polish Army Museum]] where it is currently on exhibition.<ref>Piotr Rozwadowski (red. nauk.): ''Wielka Ilustrowana Encyklopedia Powstania Warszawskiego. Tom 1''. Warszawa: Dom Wydawniczy Bellona i Fundacja „Warszawa Walczy 1939–1945”, 2005, s. 307. ISBN 83-11-09261-3.</ref> A full-scale operational replica was created in 2004 by [[Juliusz Siudziński]] and is, as of 2009, on exhibition at the [[Warsaw Uprising Museum]].<ref>{{Cite news |last=Szczerbicki |first=Tomasz |date=2 September 2024 |title=Samochód opancerzony "Kubuś", symbol Powstania Warszawskiego |trans-title=The "Kubuś" armored car, a symbol of the Warsaw Uprising |url=https://dzieje.pl/wiadomosci/samochod-opancerzony-kubus-symbol-powstania-warszawskiego |access-date=13 January 2026 |work=Dzieje.pl: Portal Historyczny |language=pl}}</ref>

Between the autumn of 2007 and the beginning of 2011, the [[Chevrolet Aveo]] was produced at the [[Fabryka Samochodów Osobowych|FSO]] plant in [[Warsaw]], in collaboration with the Ukrainian company [[UkrAVTO]], in both hatchback and sedan body styles.<ref>{{cite web|title=GM and UkrAVTO begin Chevrolet production in Poland|url=http://archives.media.gm.com/archive/documents/domain_520/docId_41009_pr.html|publisher=Chevrolet Europe|access-date=December 8, 2013|date=November 6, 2007|archive-url=https://web.archive.org/web/20160306121017/https://archives.media.gm.com/archive/documents/domain_520/docId_41009_pr.html|archive-date=March 6, 2016|url-status=live}}</ref> Between 2005 and 2014 GM sold some 60,000 cars under Chevrolet brand that represented 0.5–1% market share compere to Opel's 7% market share each year.<ref>{{cite web|url=https://www.auto-swiat.pl/wiadomosci/aktualnosci/chevrolet-wyrzucony-z-europy-opel-ma-dosc-wewnetrznej-konkurencji/yb6h5jp|title=Chevrolet wyrzucony z Europy. Opel ma dość wewnętrznej konkurencji?|date=December 6, 2013|website=www.auto-swiat.pl}}</ref>

==== Russia ====
[[GM-AvtoVAZ]] was a joint venture between GM and the Russian company [[AvtoVAZ]] established in 2001, which produced the [[Chevrolet Niva]], an SUV especially designed for the Russian market and conditions. The venture ended in December 2019, after AvtoVAZ acquired all General Motors' stake in it.<ref name=Russiaend/> General Motors also operated the [[GM Avto]] factory, located in [[Saint Petersburg]] and opened in 2008.<ref>{{cite web|title=General Motors Enters New Era in Russia|url=http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Jun/0622_russia.html|publisher=GM News|access-date=December 8, 2013|date=June 22, 2012|archive-url=https://web.archive.org/web/20131212072146/http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Jun/0622_russia.html|archive-date=December 12, 2013|url-status=dead}}</ref> It was upgraded in 2012 and has produced the [[Opel Antara]] and [[Chevrolet Captiva]] SUVs, the [[Chevrolet Cruze]] from late 2009,<ref>{{cite web|title=GM opens USD300 million assembly plant in Russia|url=http://www.theautochannel.com/news/2008/11/07/224691.html|publisher=The Auto Channel|access-date=December 8, 2013|date=November 7, 2008|archive-url=https://web.archive.org/web/20131213060236/http://www.theautochannel.com/news/2008/11/07/224691.html|archive-date=December 13, 2013|url-status=live}}</ref> and the [[Chevrolet Trailblazer (SUV)|TrailBlazer]] from semi-knocked down kits.<ref>{{cite web|title=GM Launches Chevrolet Trailblazer Assembly in Russia|url=http://wardsauto.com/plants-amp-production/gm-launches-chevrolet-trailblazer-assembly-russia|publisher=WardsAuto|access-date=December 8, 2013|date=April 22, 2013|archive-url=https://web.archive.org/web/20131217192636/http://wardsauto.com/plants-amp-production/gm-launches-chevrolet-trailblazer-assembly-russia|archive-date=December 17, 2013|url-status=dead}}</ref> It ceased production in July 2015,<ref>{{Cite news |last=TASS |date=2015-07-01 |title=GM car assembly plant in Petersburg ceases production |url=http://in.rbth.com/news/2015/07/01/gm_car_assembly_plant_in_petersburg_ceases_production_43987|access-date=2025-08-26 |work=Russia & India Report |language=en-IN}}</ref> before Chevrolet's exit from the Russian market at the end of the year. In collaboration with the Russian company [[GAZ]], the second generation [[Chevrolet Aveo]] was produced at the plant in [[Nizhny Novgorod]] for the Russian market, starting from the beginning of 2013,<ref>{{cite web|title=First Chevrolet Aveo Comes Off Assembly Line at GAZ Auto Plant in Nizhny Novgorod, Russia|url=http://www.automotiveworld.com/news-releases/first-chevrolet-aveo-comes-off-assembly-line-at-gaz-auto-plant-in-nizhny-novgorod-russia/|publisher=Automotive World|access-date=December 8, 2013|date=February 5, 2013|archive-url=https://web.archive.org/web/20131212171142/http://www.automotiveworld.com/news-releases/first-chevrolet-aveo-comes-off-assembly-line-at-gaz-auto-plant-in-nizhny-novgorod-russia/|archive-date=December 12, 2013|url-status=live}}</ref> until 2015.<ref>{{cite web|title=GM pulls assembly out of troubled Russian market; VW cuts back in Kaluga|url=http://automotivelogistics.media/news/gm-pulls-assembly-out-of-troubled-russian-market-vw-cuts-back-in-kaluga|publisher=Automotive Logistics|access-date=March 17, 2016|date=March 25, 2015|archive-date=March 24, 2016|archive-url=https://web.archive.org/web/20160324125205/http://automotivelogistics.media/news/gm-pulls-assembly-out-of-troubled-russian-market-vw-cuts-back-in-kaluga|url-status=dead}}</ref> Chevrolet vehicles were also produced at the [[Avtotor]] plant, located in [[Kaliningrad]]. The models produced here were the [[Chevrolet Lacetti|Lacetti]], [[Chevrolet Aveo|Aveo]], [[Chevrolet Epica|Epica]], [[Chevrolet Captiva|Captiva]], [[Chevrolet Orlando|Orlando]] and [[Chevrolet Tahoe|Tahoe]].<ref>{{Cite web |last=Văn |first=Tuan |date=2024-08-26 |title=car covers |url=https://uscarcover.com/ |access-date=2025-08-26 |website=uscarcover.com}}</ref><ref>{{cite web|title=ОБЗОР МОДЕЛИ|url=http://www.avtotor.ru/index.php?option=com_content&view=article&id=259&Itemid=635|publisher=Автотор|access-date=December 10, 2013|archive-url=https://web.archive.org/web/20131213050559/http://www.avtotor.ru/index.php?option=com_content&view=article&id=259&Itemid=635|archive-date=December 13, 2013|url-status=dead}}</ref> As of December 2017, the [[Chevrolet Tahoe]], [[Chevrolet Camaro]], [[Chevrolet Corvette]], and [[Chevrolet Niva]] were officially available for sale in Russia.{{citation needed|date=August 2022}} In the first quarter of 2022, there were two distinct sales channels in Russia for Chevrolet vehicles. The first, operated by General Motors, sold the Tahoe and the Trailblazer. The second sales channel sold economical mass-market Chevrolet-branded vehicles assembled by [[UzAuto Motors]] in Uzbekistan.{{citation needed|date=August 2022}} Both sales channels stopped selling Chevrolet vehicles in Russia in April 2022 due to U.S. and South Korean sanctions resulting from the [[Russo-Ukrainian War]].{{citation needed|date=August 2022}}

=== South America ===
Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current [[Chevrolet S-10|S-10]] and [[Chevrolet S-10 Blazer|Blazer]] exemplify this strategy.{{citation needed|date=August 2022}} However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia, and [[Mercosur]] countries, Korean-sourced cars from [[GM DAT|former Daewoo factories]] in some markets also get Korean- and U.S.-made Chevrolets on top of their local line-ups.{{citation needed|date=August 2022}}

==== Argentina ====
[[File:Chevrolet 400 1962.jpg|thumb|right|[[Chevrolet 400]], made in Argentina from 1962 to 1974]]

In 1924, [[General Motors de Argentina]], the local GM [[subsidiary]], started importing Chevrolet Double Phaeton models which were welcomed with great demand. In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentine market. Sales increased and soon the [[Oldsmobile]], [[Oakland Motor Car Company|Oakland]] and [[Pontiac (automobile)|Pontiac]] units were incorporated to the assembly line.{{citation needed|date=August 2022}}

When the [[World War II|Second World War]] broke out the operations were complicated. In 1941 the Chevrolet number 250,000 was made, but the shortage of products made car production impossible.{{citation needed|date=August 2022}} The last Chevrolet went out of the plant in August 1942.{{citation needed|date=August 2022}} In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items.{{citation needed|date=August 2022}} After the war, GM started producing the Oldsmobile and Pontiac lines and later Chevrolet was added.{{citation needed|date=August 2022}}

In 1959, manufacturing plants are enlarged and set up to produce cars, pick-ups and trucks. On January 25, 1960, the first Argentine Chevrolet pick-up was introduced. The following year the national government approves the investment plan for 45&nbsp;million dollars which included a plant of 12,000 m<sup>2</sup>. On March 12, 1962, the first [[Chevrolet 400]] was made based on the North American [[Chevrolet Chevy II / Nova|Chevy II]]. The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units. By 1969, the Chevy line, derived from the American Chevy Nova, was presented.{{citation needed|date=August 2022}}

In the middle of the seventies, General Motors [[market share]] was reduced sharply from 9% in 1976 to 2% in 1978. Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina.

The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions [[Chevrolet C/K|C-20]] and [[Chevrolet D-20|D-20]]. In 1995, a plan for the manufacturing destined for export specially to Brazil and other countries of [[Mercosur]] materialized with the building of a new facility near [[Rosario]], Santa Fe, for the production of the Opel-based [[Chevrolet Corsa]] and the Suzuki-based [[Chevrolet Grand Vitara]] 4x4.<ref>{{cite web|url=http://automoveisclassicos.net/html/historia_chevrolet_3.html|archive-url=https://archive.today/20120707172017/http://automoveisclassicos.net/html/historia_chevrolet_3.html|url-status=dead|title=Automóveis Clássicos - Marcas Históricas, Modelos Eternos, Modelos Futuros!|access-date=June 28, 2014|archive-date=July 7, 2012}}</ref>

By 2010, the range was based on a variety of [[GM Korea]] based cars, together with the Brazilian [[Chevrolet Celta|Chevrolet Prisma]].<ref>{{cite web |url=http://www.just-auto.com/news/chevrolet-prism-sales-starting_id113410.aspx |title=Just Auto 3 August 2011 |publisher=Just-auto.com |date=August 3, 2011 |access-date=November 6, 2011 |archive-url=https://web.archive.org/web/20110814194210/http://www.just-auto.com/news/chevrolet-prism-sales-starting_id113410.aspx |archive-date=August 14, 2011 |url-status=dead }}</ref>

==== Brazil ====
{{multiple image
| align    = right
| image1   = Chevy Comodoro Coupé.jpg
| width1   = 199
| caption1 = [[Chevrolet Opala]]
| image2   = Chevrolet Corsa 20150814-DSC05622.JPG
| width2   = 196
| caption2 = [[Opel Corsa|Chevrolet Corsa]] sedan
}}

In Brazil, the [[Chevrolet Opala]] was based on the German [[Opel Rekord]] and American [[Chevrolet Nova]] from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the [[Opel Omega]]. The basic version had a 151 four-cylinder engine with 82&nbsp;hp and 143.2 lb-ft. The top-of-the-line version was called Opala SS and used the GM engine 250-S inline six-cylinder and possessed solid lifters with 171&nbsp;hp and 278.5 lb-ft, which led to the record-breaking South American speed road cars in 1976, with 118.36&nbsp;mph (190.47&nbsp;km/h), beating the Puma GTB (which also used the GM 250 engine inline six-cylinder, but without solid lifters) and the Brazilian version of the Dodge Charger R / T 318 and Ford Maverick V8 302 quadrijet. Other smaller Chevrolets in Brazil, such as the [[Chevrolet Kadett|Kadett]] and [[Chevrolet Monza (South America)|Monza]], were based on the [[Opel Kadett]] and [[Opel Ascona|Ascona]] respectively.{{citation needed|date=January 2024}}

Chevrolet's product line-up in Brazil comprised some exclusive designs like the Corsa "B" based [[Chevrolet Celta|Celta]], which was sold in Argentina under the Suzuki brand, the [[Opel Astra|Astra]], and a Brazilian-designed [[Opel Vectra|Vectra]] based on the [[Opel Astra]] H. The passenger car range currently includes the Cruze, the Captiva, the Agile hatchback, [[Chevrolet Onix]]. The latest home-grown product is the Chevrolet Prisma MKII, released in 2013.

Utility and [[four-wheel drive]] vehicles line-up includes the S-10, the Blazer, and the [[Chevrolet Montana|Montana]]. The Montana is a compact pickup truck, based on the Agile, that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the [[Chevrolet C/K|C10]] truck (somewhat similar to the [[Chevrolet Suburban|Suburban]]), called the [[Chevrolet Veraneio|Veraneio]].

==== Chile ====
Chile has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico, India and other origins. Chevrolet production in Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II). The [[Chevrolet C/K]] truck was manufactured in Chile between 1975–88.{{citation needed|date=January 2024}}

==== Ecuador ====
Chevrolet has been operating in [[Ecuador]] for 80 years. GM Ecuador sells US Chevrolets alongside [[GM Korea]] sourced models. It also sells the 1983 [[Suzuki Supercarry]] under the Chevrolet name, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s.

==== Venezuela ====
In [[Venezuela]], Chevrolet has been operating since 1948, when truck production began in [[Caracas]]. In 1979 production moved to a plant in [[Valencia, Carabobo|Valencia]] that was purchased from [[Chrysler]]. Chevrolet assembled more than 1,500,000 vehicles in its first 50 years in Venezuela.

==== Colombia ====
The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the 1960s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet cars. Currently,{{when|date=January 2024}} Colmotores has more than 75% of the domestic market, with models from GM Korea and Suzuki. Particularly worthy of mention{{according to whom|date=January 2024}} is the Aveo, Optra and the Spark. In 2024, General Motors ended all manufacturing operations in Colombia and shuttered its Colmotores factory in the country alongside the OBB factory in Ecuador due to Colombia's economic downturn caused by very high inflation and interest rates and due to the Colmotores factory only being active at 9%. Despite this, General Motors will continue to sell new Chevrolet vehicles in Colombia, imported from GM's factories in other countries.<ref>{{Cite web |title=General Motors cierra planta de Colmotores en Colombia |url=https://www.portafolio.co/negocios/vehiculo/general-motors-cierra-planta-de-colmotores-ensamblador-de-chevrolet-en-colombia-603606 |access-date=2025-06-04 |website=Portafolio.co |language=es}}</ref><ref name="GM Shutting Down Colombia And Ecuador_GM Authority">{{Cite web |date=2024-04-29 |title=GM Shutting Down Manufacturing Operations In Colombia And Ecuador |url=https://gmauthority.com/blog/2024/04/gm-shutting-down-manufacturing-operations-in-colombia-and-ecuador/ |access-date=2024-04-30 |website=GM Authority}}</ref><ref>{{Cite web |last=Alguero |first=Miguel Orlando |date=2024-05-12 |title='Anatomía de una caída': la historia detrás del cierre de la planta de General Motors, dueña de Chevrolet |url=https://www.elcolombiano.com/negocios/cierre-de-colmotores-las-razones-detras-del-cierre-de-la-planta-de-general-motors-en-colombia-AG24445401 |access-date=2025-06-04 |website=El Colombiano |language=es-ES}}</ref>

==== Trinidad and Tobago ====
Since the early 1920s, Chevrolet cars and trucks were marketed in this country. The Master Deluxe Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer, Neal and Massey (also franchisee for Vauxhall and Buick), were right-hand-drive, and imported from Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were imported. Neal and Massey gave up the GM franchise in 1974 and the brand left the market.

During the period 1998–2001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel Corsa platform and assembled in Mexico, these were the cheapest new cars available. Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a few units being sold.

In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well as the Optra sedan (a rebadged Suzuki Forenza), with limited success.

A more intensive marketing campaign by a subsequent Chevrolet dealer, Lifestyle Motors, met with moderately more success. The models available were the Chevrolet Colorado (Isuzu D-Max twin), Spark (micro-car based on the Daewoo Matiz), Aveo sedan and hatchback, Optra sedan, hatchback and wagon, the Captiva SUV, and the Epica large saloon. 
In March 2011, the Cruze was added to the lineup and features a 1.8 litre gasoline engine. It bridged the gap between Optra and Epica models. 
Once the Optra was phased out, a 1.6 litre Cruze was made available.

== Vehicle models ==
{{further|List of Chevrolet vehicles}}

== Sport ==
Chevrolet enters a variety of cars in sporting events around the world and is particularly well known in [[NASCAR]], [[IndyCar]], and the FIA [[World Touring Car Championship]].

=== NASCAR ===
Major teams include [[Hendrick Motorsports]], [[Richard Childress Racing]], and [[Trackhouse Racing Team]], who all drive Chevrolet Camaro ZL1 1LE-branded cars. Hendrick has twelve championships, Childress has six championships, and former Chevrolet team [[Stewart–Haas Racing]] has two. Chevrolet is the [[List of NASCAR Manufacturers' champions|most successful manufacturer]] to be involved in NASCAR with thirty-nine manufacturer's titles and the most recorded wins by a manufacturer. Previously, the [[Chevrolet Lumina|Lumina]], [[Chevrolet Monte Carlo|Monte Carlo]], Impala, and the [[Holden Commodore|SS]] were used in both the [[NASCAR Cup Series]] and [[NASCAR O'Reilly Auto Parts Series]].

Chevrolet teams in the NASCAR Cup Series currently use the Camaro ZL1 1LE, while Xfinity teams run the Camaro SS and [[NASCAR Craftsman Truck Series]] organizations race with the Silverado.

=== IndyCar ===

Chevrolet claimed six consecutive [[Indianapolis 500]] wins from 1988 to 1993 and five consecutive [[Championship Auto Racing Teams|CART Series]] championships from 1988 to 1992, with notable drivers such as [[Rick Mears]], [[Al Unser Jr.]], [[Michael Andretti]], [[Danny Sullivan]], [[Arie Luyendyk]], [[Emerson Fittipaldi]], and [[Bobby Rahal]].

Chevrolet replaced Oldsmobile as the General Motor brand at the [[IndyCar Series]] from 2002 to 2005. [[Hélio Castroneves]] won the Indianapolis 500 and [[Sam Hornish Jr.]] the championship, but the American brand had little success the next years.

Chevrolet returned to IndyCar in 2012. After several years of [[Honda]] being the only engine provider, Chevrolet rejoined the series in 2012. Major teams include [[Team Penske]], [[KV Racing]], [[Chip Ganassi Racing]] and [[CFH Racing]] who all use Chevy engines. Chevrolet won several races including the Indianapolis 500 in 2013, 2015, 2018–2019, 2023–2024, as well as seven drivers championships.

=== Tudor United SportsCar Championship ===
The [[Chevrolet Corvette|Corvette]] runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the [[American Le Mans Series]] in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship. [[Corvette Racing]] started in 1999 at the Daytona 24-hour race and has since won eight consecutive ALMS GT1 manufacturers and team championships and seven ALMS GT1 drivers' titles.<ref>{{cite web |url=http://www.corvetteracing.com/2011-overview.shtml |title=Corvette Racing official website |publisher=Corvetteracing.com |date=October 4, 2008 |access-date=November 6, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111031015639/http://www.corvetteracing.com/2011-overview.shtml |archive-date=October 31, 2011 }}</ref> The Corvette also takes part in the French
[[24 Hours of Le Mans]] race.<ref>{{cite web |url=http://www.popularmechanics.com/cars/news/vintage-speed/le-mans-2011-chevy-corvette-faces-toughest-challenge-yet#fbIndex1 |title=Popular Mechanics 2011 |publisher=Popularmechanics.com |date=July 30, 2010 |access-date=November 6, 2011 |archive-url=https://web.archive.org/web/20111206073103/http://www.popularmechanics.com/cars/news/vintage-speed/le-mans-2011-chevy-corvette-faces-toughest-challenge-yet#fbIndex1 |archive-date=December 6, 2011 |url-status=live }}</ref>

=== FIA World Touring Car Championship ===
In 2005, when the Chevrolet brand was re-launched in Europe, Chevrolet took part in the [[World Touring Car Championship|WTCC]] with a version of the [[Chevrolet Lacetti|Lacetti]], developed by the UK-based [[Ray Mallock]] Ltd (RML). In 2009 the [[Chevrolet Cruze|Cruze]] replaced the Lacetti<ref>{{cite web |url=http://www.chevroletwtcc.com/team/ |title=Chevrolet WTCC website |publisher=Chevroletwtcc.com |date=May 21, 2006 |access-date=November 6, 2011 |url-status=usurped |archive-url=https://archive.today/20120731073715/http://www.chevroletwtcc.com/team/ |archive-date=July 31, 2012 }}</ref> and won the Drivers' and Manufacturers' championship from 2010 to 2012.

=== British Touring Car Championship ===
Chevrolet participated in the [[British Touring Car Championship]] with the [[Chevrolet Cruze|Cruze]] between 2010 and 2011.<ref>{{cite web |url=http://www.chevroletbtcc.co.uk/cars/ |archive-url=https://web.archive.org/web/20100325190701/http://www.chevroletbtcc.co.uk/cars |url-status=dead |archive-date=March 25, 2010 |title=Chevrolet UK website |publisher=Chevroletbtcc.co.uk |date=October 27, 2011 |access-date=November 6, 2011}}</ref>

=== British football ===
In May 2012, Chevrolet replaced [[Audi]] as the official automotive sponsor of the English football team [[Manchester United F.C.|Manchester United]].<ref>{{cite news |url=https://www.independent.co.uk/sport/football/premier-league/manchester-united-agree-partnership-with-us-car-giant-chevrolet-7807683.html |title=Chevrolet |access-date=November 6, 2011 |work=The Independent |first=Simon |last=Stone |location=London |archive-url=https://web.archive.org/web/20120602000239/http://www.independent.co.uk/sport/football/premier-league/manchester-united-agree-partnership-with-us-car-giant-chevrolet-7807683.html |archive-date=June 2, 2012 |url-status=live}}</ref> From the start of the 2014–15 season Chevrolet became the team's principal shirt sponsor.<ref>{{cite news |url=https://www.bbc.co.uk/news/business-19052970 |work=BBC News |title=Man Utd gets Chevrolet as new shirt sponsor |date=July 30, 2012 |access-date=June 21, 2018 |archive-url=https://web.archive.org/web/20181122090314/https://www.bbc.co.uk/news/business-19052970 |archive-date=November 22, 2018 |url-status=live}}</ref> The deal is contracted to run for seven years, worth a world-record $560&nbsp;million [[United States dollar|USD]].<ref>{{cite news |last1=Herbert |first1=Ian |title=Manchester United pre-season tour: Louis van Gaal must learn to live with lucrative United tours |url=https://www.independent.co.uk/sport/football/premier-league/manchester-united-preseason-tour-louis-van-gaal-must-learn-to-live-with-lucrative-united-tours-9630706.html |access-date=July 29, 2014 |newspaper=The Independent |date=July 26, 2014 |archive-url=https://web.archive.org/web/20140729011635/http://www.independent.co.uk/sport/football/premier-league/manchester-united-preseason-tour-louis-van-gaal-must-learn-to-live-with-lucrative-united-tours-9630706.html |archive-date=July 29, 2014 |url-status=live}}</ref>

In July 2012, Chevrolet and English Premier League football team [[Liverpool F.C.]] announced a four-year partnership that made Chevrolet the official automotive partner of the club. The deal ended two years prematurely, in 2014, following GM pulling the Chevrolet brand out of Europe. GM's subsidiary in the UK, [[Vauxhall Motors]], took over from Chevrolet as the club's automotive sponsor.

=== Racecars ===
{| class="wikitable"
!Year
!Vehicle
!Image
!Category
|-
|1959
|[[Chevrolet Impala]]
|[[File:RexWhiteChevrolet4.jpg|frameless]]
|[[Generation 1 (NASCAR)|NASCAR Gen 1]]
|-
|1966
|[[Chevrolet Corvair]]
|
|[[Group 2 (motorsport)|Group 2]]
|-
| rowspan="3" |1967
|[[Chevrolet Camaro]]
|[[File:1967 Sunoco Camaro Z28.jpg|frameless]]
|[[Group 2 (motorsport)|Group 2]]
|-
|[[Chevrolet Chevelle]]
|
|[[Generation 2 (NASCAR)|NASCAR Gen 2]]
|-
|[[Chevrolet Malibu]]
|
|[[Generation 2 (NASCAR)|NASCAR Gen 2]]
|-
| rowspan="2" |1971
|[[Chevrolet Corvette]]
|
|[[IMSA GT classes#Grand Touring Over|IMSA GTO]]
|-
|[[Chevrolet Monte Carlo]]
|
|[[Generation 2 (NASCAR)|NASCAR Gen 2]]
|-
|1973
|[[Chevrolet Chevelle Laguna]]
|[[File:Richard Childress Racing Museum October 2022 55 (Richard Childress' 1976 No. 3 Kansas Jack Chevrolet Laguna).jpg|frameless]]
|[[Generation 2 (NASCAR)|NASCAR Gen 2]]
|-
|1976
|[[Chevrolet Monza]]
|[[File:DeKonMonza.jpg|frameless]]
|[[Group 5 (motorsport)|Group 5]]
|-
|1977
|[[Chevrolet Monza]]
|
|[[IMSA GT classes#Grand Touring Over|IMSA GTO]]
|-
|1979
|[[Chevrolet Camaro (second generation)#1979|Chevrolet Camaro Z28]]
|[[File:Chevrolet Camaro Group C (5209924910).jpg|frameless]]
|[[Group C (Australia)|Group C]]
|-
| rowspan="3" |1980
|[[Chevrolet Corvette (C2)|Chevrolet Corvette C2 Sting Ray]]
|
|[[IMSA GT classes#Grand Touring Over|IMSA GTO]]
|-
|[[Chevrolet Corvette (C3)|Chevrolet Corvette C3]]
|
|[[IMSA GT classes#Grand Touring Over|IMSA GTO]]
|-
|[[Chevrolet Nova]]
|
|[[IMSA GT classes#Grand Touring Over|IMSA GTO]]
|-
| rowspan="2" |1981
|[[Chevrolet Malibu]]
|
|[[Generation 3 (NASCAR)|NASCAR Gen 3]]
|-
|[[Chevrolet Monte Carlo]]
|[[File:Phil Parsons Pocono 1984.jpg|frameless]]
|[[Generation 3 (NASCAR)|NASCAR Gen 3]]
|-
|1984
|[[Chevrolet Corvette GTP]]
|[[File:CorvetteGTP.jpg|frameless]]
|[[IMSA GT classes#Grand Touring Prototype|IMSA GTP]]
|-
|1987
|[[Chevrolet Opala]]
|[[File:Stock Car Brasil 1988 Chevrolet Opala Ingo Hoffman.jpg|frameless]]
|[[Stock Car Brasil|Stock Car Brazil]]
|-
|1988
|[[Chevrolet Corvette C4]]
|
|[[IMSA GT classes#Grand Touring Over|IMSA GTO]]
|-
|1989
|[[Chevrolet Lumina]]
|[[File:1991 Chevrolet Lumina NASCAR.jpg|frameless]]
|[[Generation 3 (NASCAR)|NASCAR Gen 3]]
|-
|1990
|[[Chevrolet Opala]]
|[[File:Stock Car Brasil 1992 Chevrolet Opala Wilson Fittipaldi.jpg|frameless]]
|[[Stock Car Brasil|Stock Car Brazil]]
|-
|1991
|[[Chevrolet Corvette|Chevrolet Corvette ZR-1]]
|
|[[IMSA GT classes#Grand Touring Over|IMSA GTO]]
|-
|1992
|[[Chevrolet Lumina]]
|[[File:Dale Sr 1994.jpg|frameless]]
|[[Generation 4 (NASCAR)|NASCAR Gen 4]]
|-
|1994
|[[Chevrolet Omega]]
|[[File:Stock Car Brasil 1994 Chevrolet Omega.jpg|frameless]]
|[[Stock Car Brasil|Stock Car Brazil]]
|-
| rowspan="2" |1995
|[[Chevrolet C/K]]
|[[File:Jay Sauter RCR Chevrolet Phoenix 1997.jpg|frameless]]
|[[NASCAR Craftsman Truck Series|NASCAR Truck]]
|-
|[[Chevrolet Monte Carlo]]
|[[File:Dale Earnhardt 1997 Chevy Monte Carlo International Motorsports Hall of Fame.jpg|frameless]]
|[[Generation 4 (NASCAR)|NASCAR Gen 4]]
|-
|1998
|[[Chevrolet Silverado]]
|[[File:NASCAR Chevrolet Silverado (54442801641).jpg|frameless]]
|[[NASCAR Craftsman Truck Series|NASCAR Truck]]
|-
|2000
|[[Chevrolet Vectra]]
|
|[[Stock Car Brasil|Stock Car Brazil]]
|-
|2001
|[[Chevrolet Corvette C5-R|Chevrolet Corvette LM-GT (C5)]]
|[[File:CHEVROLET CORVETTE C5-R RETROMOBILE 2023 (52683233300).jpg|frameless]]
|[[LM GTE]]
|-
|2004
|[[Chevrolet Astra]]
|
|[[Stock Car Brasil|Stock Car Brazil]]
|-
| rowspan="2" |2006
|[[Chevrolet Corvette C6.R]]
|[[File:Corvette C6R Road America 3.jpg|frameless]]
|[[Group GT1]]
|-
|[[Chevrolet Monte Carlo SS]]
|[[File:Chevrolet Monte Carlo SS (Centropolis Laval '10).jpg|frameless]]
|[[Generation 4 (NASCAR)|NASCAR Gen 4]]
|-
| rowspan="2" |2007
|[[Callaway Cars#C15 (FIA Corvette GT3)|Chevrolet Corvette Z06.R GT3]]
|[[File:ADAC GT Masters Weekend - Sachsenring 2011 - Corvette Z06 (cropped).jpg|frameless]]
|[[Group GT3]]
|-
|[[Chevrolet Impala|Chevrolet Impala SS]]
|[[File:Dale Earnhardt Jr. (2274509498).jpg|frameless]]
|[[Car of Tomorrow|NASCAR CoT]]
|-
| rowspan="2" |2008
|[[Chevrolet Corvette (C6)|Chevrolet Corvette C6 GT4]]
|
|[[SRO GT4]]
|-
|[[Chevrolet Cruze]]
|[[File:Chevrolet trio 2010 WTCC Race of Japan (Qualify 1).jpg|frameless]]
|[[Super 2000]]
|-
| rowspan="4" |2009
|[[Chevrolet Corvette]]
|[[File:PLM 2011 Trans-Am Ave Corvette.jpg|frameless]]
|[[Trans-Am Series#TA|TA]]
|-
|[[Chevrolet Corvette C6.R|Chevrolet Corvette ZR1 C6.R]]
|[[File:Le Mans 2013 (9347511710).jpg|frameless]]
|[[LM GTE]]
|-
|[[Chevrolet Impala]]
|[[File:05VictorGonzalezJr2010Bucyrus200RoadAmerica.jpg|frameless]]
|[[Generation 4 (NASCAR)|NASCAR Gen 4]]
|-
|[[Chevrolet Vectra]]
|[[File:Alceu Feldmann (5797857925).jpg|frameless]]
|[[Stock Car Brasil|Stock Car Brazil]]
|-
| rowspan="4" |2010
|[[Callaway Cars#C15 (FIA Corvette GT3)|Chevrolet Callaway Corvette Z06.R GT3]]
|[[File:Dijon Neon Callaway Wako's ED 2012 Super GT Sugo free practice.jpg|frameless]]
|[[Group GT3]]
|-
|[[Chevrolet Camaro (fifth generation)|Chevrolet Camaro SS GT4]]
|
|[[SRO GT4]]
|-
|[[Chevrolet Impala]]
|[[File:Faces of Vietnam veterans to grace Army NASCAR, NHRA cars.jpg|frameless]]
|[[Car of Tomorrow|NASCAR CoT]]
|-
|[[Chevrolet Impala]]
|[[File:Nationwide 19 Mike Bliss 2011 Road America Bucyrus 200.jpg|frameless]]
|[[Xfinity Series#Xfinity "Car of Tomorrow" (CoT)|Xfinity Car of Tomorrow]]
|-
|2011
|[[Chevrolet Camaro]]
|[[File:PLM 2011 Trans-Am Stretch Camaro.jpg|frameless]]
|[[Trans-Am Series#TA2|TA2]]
|-
| rowspan="3" |2012
|[[Chevrolet Camaro (fifth generation)#Motorsports|Chevrolet Camaro GT3]]
|[[File:Camaro GT3 of Tomas Enge.JPG|frameless]]
|[[Group GT3]]
|-
|[[Corvette Daytona Prototype|Chevrolet Corvette DP]]
|[[File:DP 9 Action Express Racing Joao Barbosa JC France Darren Law Road America 2012.jpg|frameless]]
|[[Daytona Prototype]]
|-
|[[Chevrolet Sonic (2012)|Chevrolet Sonic]]
|
|[[Stock Car Brasil|Stock Car Brazil]]
|-
| rowspan="2" |2013
|[[Chevrolet Camaro#Chevrolet Camaro (fifth generation)|Chevrolet Camaro SS]]
|[[File:Road America 2013 Nationwide 2 Brian Scott.jpg|frameless]]
|[[Xfinity Series#Xfinity "Car of Tomorrow" (CoT)|Xfinity Car of Tomorrow]]
|-
|[[Chevrolet SS]]
|[[File:Kyle Larson - Chevrolet - 2017.jpg|frameless]]
|[[Generation 6 (NASCAR)|NASCAR Gen 6]]
|-
|2014
|[[Chevrolet Corvette C7.R]]
|[[File:24 Heures Le Mans 2016 (27190307204) (cropped).jpg|frameless]]
|[[LM GTE]]
|-
| rowspan="2" |2016
|[[Chevrolet Corvette (C7)#C7 GT3-R|Chevrolet Callaway Corvette C7 GT3-R]]
|[[File:Jules Gounon ADAC GT Masters 2017 champion.jpg|frameless]]
|[[Group GT3]]
|-
|[[Chevrolet Cruze]]
|[[File:2024 Stock Car Pro Series at El Pinar - Pitlane 17.jpg|frameless]]
|[[Stock Car Brasil|Stock Car Brazil]]
|-
|2017
|[[Chevrolet Camaro (sixth generation)|Chevrolet Camaro GT4.R]]
|[[File:Camaro V8 Racing.jpg|frameless]]
|[[SRO GT4]]
|-
|2018
|[[Chevrolet Camaro ZL1]]
|[[File:Kyle Larson Phoenix 2018.jpg|frameless]]
|[[Generation 6 (NASCAR)|NASCAR Gen 6]]
|-
|2020
|[[Chevrolet Corvette C8.R]]
|[[File:Chevrolet Corvette C8.R at the 2021 Road Race Showcase.jpg|frameless]]
|[[LM GTE]]
|-
|2022
|[[Chevrolet Camaro (sixth generation)#ZL1|Chevrolet Camaro ZL1]]
|[[File:Alex Bowman 48 Sonoma 2024.jpg|frameless]]
|[[Next Gen (NASCAR)|Next Gen NASCAR]]
|-
|2024
|[[Chevrolet Corvette Z06 GT3.R]]
|[[File:2024 6 Hours of Spa-Francorchamps TF Sport Chevrolet Corvette Z06 GT3.R No.81 (DSC02653).jpg|frameless]]
|[[Group GT3]]
|-
|2025
|[[Chevrolet Tracker]]
|
|[[Stock Car Brasil|Stock Car Brazil]]
|}

== Visual image ==

=== Chevrolet bowtie logo ===
The Chevrolet bowtie logo was introduced by company co-founder [[William C. Durant]] in late 1913. According to an official company publication titled ''The Chevrolet Story'' of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car. However, in an interview with Durant's widow, Catherine, published in a 1986 issue of ''Chevrolet Pro Management Magazine'', Catherine recalled how she and her husband were on holiday in [[Hot Springs, Virginia]], in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. Ken Kaufmann, historian and editor of ''The Chevrolet Review'', discovered in a November 12, 1911, edition of the ''[[Atlanta Constitution]]'' newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that soon became the Chevrolet icon. The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co. One other explanation attributes the design to a stylized version of the cross of the [[Swiss flag]]. Louis Chevrolet was born in Switzerland at [[La Chaux-de-Fonds]], [[Canton of Neuchâtel]], to French parents, on Christmas Day 1878. An October 2, 1913, edition of ''[[The Washington Post]]'' seems, so far, to be the earliest known example of the symbol being used to advertise the brand.<ref>{{cite web | url=http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Sep/0902_bowtie | title=History with a Mystery: The Chevrolet Bowtie | publisher=Media.gm.com | date=September 2, 2011 | access-date=March 16, 2013 | archive-url=https://web.archive.org/web/20120517015927/http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Sep/0902_bowtie | archive-date=May 17, 2012 | url-status=dead }}</ref><ref>{{cite web |author=Ken Kaufmann |url=http://home.earthlink.net/~scrippsbooth/chevbowtiehistory.html |title=Chevrolet Bowtie History |publisher=Home.earthlink.net |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20110604055510/http://home.earthlink.net/~scrippsbooth/chevbowtiehistory.html |archive-date=June 4, 2011 |url-status=dead }}</ref>

The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign.<ref>{{cite web|url=http://www.uftringchevy.com/the-evolution-of-the-chevy-bowtie.htm|archive-url=https://archive.today/20120514004831/http://www.uftringchevy.com/the-evolution-of-the-chevy-bowtie.htm|url-status=dead|title=Uftring Chevrolet - The evolution of the Chevy bowtie|date=May 14, 2012|archive-date=May 14, 2012|website=Archive.is|access-date=October 7, 2017}}</ref> In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks.<ref>{{cite web |author=Aaron Richardson |url=http://www.autoblog.com/2011/09/08/how-chevrolet-decided-on-its-iconic-bowtie-logo/ |title=How Chevrolet decided on its iconic Bowtie logo |date=September 8, 2011 |publisher=Autoblog.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130727212513/http://www.autoblog.com/2011/09/08/how-chevrolet-decided-on-its-iconic-bowtie-logo/ |archive-date=July 27, 2013 |url-status=live }}</ref>

=== Typography ===
The [[Klavika|Klavika Condensed]] font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008.<ref>{{cite web |url=http://processtypefoundry.com/about/custom |title=Custom Fonts |publisher=Processtypefoundry.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130223053808/http://processtypefoundry.com/about/custom |archive-date=February 23, 2013 |url-status=dead }}</ref> In the Young Creative Chevrolet corporate identity guidelines, Klavika is listed for use in all communication materials.<ref>{{cite web |url=http://youngcreativechevrolet.eu/app/webroot/uploads/Chevrolet%20Corporate%20Identity%20Guidelines. |title=Young Creative Chevrolet - Ci Guidelines |access-date=March 16, 2013 }}{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Klavika was phased out beginning in 2012 and replaced by Knockout (from [[Hoefler & Frere-Jones]]<ref>{{cite web |url=http://www.typography.com/fonts/font_overview.php?productLineID=100013 |title=Knockout, the functional family |publisher=Typography.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130329000259/http://www.typography.com/fonts/font_overview.php?productLineID=100013 |archive-date=March 29, 2013 |url-status=dead }}</ref>) while the campaign was still ongoing. Currently, [[Goodby, Silverstein & Partners]] is utilizing the typeface families ''Louis'', a group of simplified, legible grotesque gothics named after co-founder Louis Chevrolet, and ''Durant'', a roman group, just as simplified and legible, named after co-founder William Durant, on print, television and Chevrolet's website advertisements.<ref>{{cite web |url=http://www.bugula.com/misc/guides/ChevyDigital. |title=OLA guide |publisher=bugula.com |access-date=April 12, 2013 }}{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

=== 100th anniversary ===
As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American internet based [[Pandora Radio]] station, playing the Top 100 songs mentioning the brand.<ref>{{cite press release |url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_pandora |archive-url=https://archive.today/20120712202127/http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_pandora |url-status=dead |archive-date=July 12, 2012 |title=Chevrolet Celebrates 100 Years in Song |publisher=Media.gm.com |date=July 27, 2011 |access-date=March 16, 2013 }}</ref> Beginning on November 3, 2011, Chevrolet celebrated the countdown to its 100th birthday by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers.<ref>{{cite press release |url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_oview |archive-url=https://archive.today/20120713020207/http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_oview |url-status=dead |archive-date=July 13, 2012 |title=Chevy Marks 100 Years with Fans, Owners and Communities |publisher=Media.gm.com |date=July 27, 2011 |access-date=March 16, 2013 }}</ref>

A feature-length documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was premiered on November 3, 2011 at Detroit Institute of Arts in downtown Detroit, featuring drivers, collectors, restorers, racers and journalists with a passion for cars and trucks.<ref>{{cite press release |url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1102_chevy100film |archive-url=https://archive.today/20120710214334/http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1102_chevy100film |url-status=dead |archive-date=July 10, 2012 |title='Chevy100, An American Story' premieres in Detroit |publisher=Media.gm.com |date=November 2, 2011 |access-date=March 16, 2013 }}</ref> In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet.<ref>{{cite press release |url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1103_gaston |archive-url=https://archive.today/20120711030104/http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1103_gaston |url-status=dead |archive-date=July 11, 2012 |title=Arthur Chevrolet's Grave Gets Marker on Chevrolet Birthday |publisher=Media.gm.com |date=November 3, 2011 |access-date=March 16, 2013 }}</ref><ref>{{cite web |last=Boles |first=Doug |url=http://www.indianapolismotorspeedway.com/indy500/news/show/50843-100-years-later-chevrolet-name-still-involved-at-ims/ |title=100 Years Later - Chevrolet name still involved at IMS |publisher=Indianapolismotorspeedway.com |date=November 3, 2011 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130604033620/http://www.indianapolismotorspeedway.com/indy500/news/show/50843-100-years-later-chevrolet-name-still-involved-at-ims/ |archive-date=June 4, 2013 |url-status=dead }}</ref>

=== Logo evolution ===
The logo through the years:<ref>{{Cite web|url=https://1000logos.net/chevrolet-logo/|title=Chevrolet Logo and symbol, meaning, history, PNG, brand}}</ref>

<gallery heights=80 >
Chevy logo 1911.png|1911–13
Chevrolet logo 1913.png|1913–14
Chevrolet firstbowtie 1913.png|1914–34
Chevrolet logo 1934.png|1934–40
Chevrolet logo 1940.png|1940–50
Chevrolet 1943 logo.png|1943–45
Chevrolet logo 1950.png|1950–64
Chevrolet logo 1964.png|1964–76
Chevrolet logo 1976.png|1976–88
Chevrolet logo 1988.png|1988–2002 
Chevrolet bowtie 2023.svg|2023–24
</gallery>
;Notes
{{reflist|group=n1}}

== Marketing ==

=== Advertising ===
{{multiple issues|section=yes|{{more citations needed section|date=December 2011}}{{overly detailed|section|date=December 2023}}}}
Earlier marketing efforts touted efficiency combined with savings – ("enormous buying power", 1914; "Quality at low cost", 1923, "A Six for the Price of a Four", 1929),<ref>{{cite news|author=Jerry Garrett|url=https://www.nytimes.com/2011/10/23/automobiles/chevrolet-unlikely-cornerstone-for-gm.html|title=A Century of Chevy, From Cheap Date to America's Sweetheart|newspaper=The New York Times|date=October 21, 2011|access-date=January 9, 2012|archive-url=https://web.archive.org/web/20120109110410/http://www.nytimes.com/2011/10/23/automobiles/chevrolet-unlikely-cornerstone-for-gm.html|archive-date=January 9, 2012|url-status=live}}</ref> interspersed with what could be described as "loftier" messages (positioning the automobile –and Chevy by extension—as "Man's conquest of time", 1923).<ref>{{cite news|url=http://www.autonews.com/article/20111031/CHEVY100/310319942/1511|title=100 Years: From 'See the USA in your Chevrolet' to 'Like a Rock,' Chevy ads run deep|newspaper=Automotive News|date=October 31, 2011|access-date=January 9, 2012|archive-url=https://web.archive.org/web/20120106060441/http://www.autonews.com/article/20111031/CHEVY100/310319942/1511|archive-date=January 6, 2012|url-status=live}}</ref> Of the marketing campaigns from more recent decades, "See the U.S.A. in Your Chevrolet" (used in the 1950s and 1960s) was one of the longest lasting.<ref>{{cite web|author=Jack Doyle|url=http://www.pophistorydig.com/?tag=dinah-shore-and-burt-reynolds|title=Dinah Shore & Chevrolet, 1956-1963|publisher=Pop History Dig|date=March 22, 2009|access-date=January 9, 2012|archive-url=https://web.archive.org/web/20120113082915/http://www.pophistorydig.com/?tag=dinah-shore-and-burt-reynolds|archive-date=January 13, 2012|url-status=dead}}</ref> In 1949, Chevy sponsored "Inside USA" on CBS; while this was a short-lived show, the tune created for it got new life in 1951, when Chevy began sponsoring the Dinah Shore show and Shore sang it at the close of every show.

A selection of Chevrolet's more recent marketing campaigns includes the following:
* 100-Hour Endurance and Economy Run (early 1920's) <ref>{{cite news |url=https://tile.loc.gov/storage-services/service/ndnp/dlc/batch_dlc_nichols_ver02/data/sn84026749/00222254139/1924100801/0306.pdf |title=Chevrolet Car on Endurance Test Run|newspaper=[[Washington Times]] |volume=XX |issue=xx |location=Washington D.C. |date=October 8, 1924 |accessdate=9 May 2024 |page=20 |via=Library of Congress}}</ref>
* [[See the U.S.A. in Your Chevrolet]] (1950s–1960s)
* Putting you first keeps us first (1960s)<ref name="Automotive News, October 31, 2011">Automotive News, October 31, 2011</ref>
* It's Exciting! (mid-1960s)
* Building a better way to see the U.S.A. (early 1970s)<ref name="Automotive News, October 31, 2011"/>
* Baseball, Hotdogs, Apple Pie & Chevrolet (1975; 2006)<ref name="Automotive News, October 31, 2011"/>
* Now <u>that's</u> more like it (late 1970s)
* Chevy makes good things happen (1982)<ref name="Automotive News, October 31, 2011"/>
* USA-1 Taking Charge (1983)<ref name="Automotive News, October 31, 2011"/>
* Today's Chevrolet—Live It (1985)<ref name="Automotive News, October 31, 2011"/>
* The Heartbeat of America (1987–1994)<ref name="Automotive News, October 31, 2011"/>
* Rock, Flag and Eagle (1985–1987)
* From the country that invented Rock and roll (1993-1997; Chevrolet Camaro)
* Genuine Chevrolet (1994–1999)<ref name="Automotive News, October 31, 2011"/>
* Tried, Tested, and True (1996–2004 in Canada)
* We'll Be There (1999–2004 in United States)<ref name="Automotive News, October 31, 2011"/>
* Like a Rock (1991–2004; Chevrolet Trucks) Featuring the [[Bob Seger]] [[Like a Rock (song)|song of the same name]]<ref name="Automotive News, October 31, 2011"/>
* An American Revolution (2004–2009)<ref name="Automotive News, October 31, 2011"/>
* For All Life's Roads (2004–2006; Canada)
* Our Country, Our Truck (2006–2007; Chevrolet Trucks)<ref name="Automotive News, October 31, 2011"/>
* America's Best Trucks (2007–present; Chevrolet Trucks)
* Let's Go (2007–2009; Canada)
* May the Best Car Win (2009–2010; United States and Canada)
* Excellence for Everyone (2010–present)<ref name=AutoBlog>{{Cite news| url=http://www.autoblog.com/2010/03/11/chevrolet-to-employ-new-excellence-for-everyone-ad-campaign/| title=Chevrolet to employ new "Excellence for Everyone" ad campaign| publisher=Autoblog.com| date=March 11, 2010| access-date=October 8, 2010| archive-url=https://web.archive.org/web/20100315122608/http://www.autoblog.com/2010/03/11/chevrolet-to-employ-new-excellence-for-everyone-ad-campaign/| archive-date=March 15, 2010| url-status=live}}</ref>
* Chevy Runs Deep (2010–2013; United States):<ref name="Automotive News, October 31, 2011"/> A series of TV commercials were produced with Goodby, Silverstein and Partners, and was unveiled during the week of 2010 MLB World Series. Early commercials include 'Chevrolet: Anthem', 'Chevrolet: Dogs and Pickups', 'First Car', 'Chevrolet: Coming Home', 'Chevrolet Volt: Anthem', which positioned Chevy as a brand that is part of the American fabric in song, culture and in most of our pasts in one way or another.<ref>{{cite web |first=David |last=Kiley |url=http://www.autoblog.com/2010/10/27/the-why-behind-chevy-runs-deep-slogan/ |title=The Why? behind "Chevy Runs Deep" slogan |date=October 27, 2010 |publisher=Autoblog.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130727172445/http://www.autoblog.com/2010/10/27/the-why-behind-chevy-runs-deep-slogan/ |archive-date=July 27, 2013 |url-status=live }}</ref>
* Chevrolet is the Car (2011–2012; South Korea, Japan)
* Driving Our World Forward/I'm proud (2011-; Canada):<ref>{{cite web |url=http://www.gm.ca/gm/english/vehicles/chevrolet/rebrand/feature-chevrolet-rebrand |title=Chevrolet - Driving our world forward |publisher=Gm.ca |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130521041643/http://www.gm.ca/gm/english/vehicles/chevrolet/rebrand/feature-chevrolet-rebrand |archive-date=May 21, 2013 |url-status=dead }}</ref> Chevrolet Sonic and Chevrolet Orlando ads were produced by Toronto-based production company Holiday Films.<ref>{{cite web |url=http://holidayfilms.wordpress.com/2011/10/05/driving-our-world-forward/ |title=Driving Our World Forward |publisher=Holidayfilms.wordpress.com |date=September 28, 2011 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20140308055115/http://holidayfilms.wordpress.com/2011/10/05/driving-our-world-forward/ |archive-date=March 8, 2014 |url-status=dead }}</ref> In Quebec, the brand introduced a new tag line: 'I'm proud'. The campaign included commercials in Mandarin, Cantonese, Tamil, Punjabi and Hindi languages.<ref>{{cite web |url=http://www.marketingmag.ca/news/marketer-news/gm-canada-begins-%E2%80%9Clargest-vehicle-launch%E2%80%9D-in-its-history-37151 |title=GM Canada begins "largest vehicle launch" in its history |publisher=Marketingmag.ca |date=October 4, 2011 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130605093821/http://www.marketingmag.ca/news/marketer-news/gm-canada-begins-%E2%80%9Clargest-vehicle-launch%E2%80%9D-in-its-history-37151 |archive-date=June 5, 2013 |url-status=live }}</ref> French version of the Antham ad also uses alternate slogan 'Chevrolet, et fier de l'être.'<ref>{{cite web|url=https://www.youtube.com/watch?v=VdaBmTlj3-I|archive-url=https://web.archive.org/web/20151118083839/https://www.youtube.com/watch?v=VdaBmTlj3-I|url-status=dead|title=YouTube|archive-date=November 18, 2015|website=www.youtube.com}}</ref> The fully integrated campaign includes TV, print and outdoor elements as well as extensive social media. The General Motors brand also held live events, including a concert in Toronto, presentations by parenting expert Nanny Robina and 'mompreneur' Erica Ehm, and a live yoga session. Mike Speranzini, director of advertising and communications for General Motors Canada, claimed that by leveraging the fact that Chevrolet is a global brand, consumers are seeing it in a more favourable light.<ref>{{cite news |url=http://business.financialpost.com/2011/10/14/chevy-repositions/ |first=Hollie |last=Shaw |title=Chevy repositions |newspaper=Financial Post |publisher=Business.financialpost.com |date=October 14, 2011 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130226132101/http://business.financialpost.com/2011/10/14/chevy-repositions/ |archive-date=February 26, 2013 |url-status=live }}</ref> Slogan in other languages include: 'Driving me (and) your world' (驅動你我的世界) (Mandarin Chinese,<ref>{{cite web |url=http://www.gm.ca/media/multicultural/chevrolet/sonic/Chevrolet_Mandarin. |title=2012 Sonic |publisher=General Motors media |language=zh |access-date=March 16, 2013 }}{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Cantonese Chinese<ref>{{cite web |url=http://www.gm.ca/media/multicultural/chevrolet/sonic/Chevrolet_Cantonese. |title=2012 Sonic |publisher=General Motors media |language=zh |access-date=March 16, 2013 }}{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>)
* Love. Life. Chevrolet (2012–present; South Korea, Japan)<ref>{{cite web |url=http://www.dragtimes.com/video-viewer.php?v=jBi3Yn1H-5A&feature |title=2012 Chevrolet Love Life Ad Korea 1 Love Life Korea |publisher=DragTimes |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130515071319/http://www.dragtimes.com/video-viewer.php?v=jBi3Yn1H-5A&feature |archive-date=May 15, 2013 |url-status=dead }}</ref> As part of the Cruze campaign (in association with MacLaren McCann, Canada), outdoor vinyl materials, recycled seatbelts and bicycle inner tubes were made into messenger bags, laptop sleeves, and oversize totes.<ref>{{cite web |url=http://adsoftheworld.com/media/outdoor/chevrolet_billboards_into_bags |title=Chevrolet: Billboards Into Bags |publisher=Adsoftheworld.com |date=September 25, 2010 |access-date=March 16, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130317080949/http://adsoftheworld.com/media/outdoor/chevrolet_billboards_into_bags |archive-date=March 17, 2013 }}</ref><ref>{{cite web |url=http://www.chevroletofjoplin.com/blog/2012/03/04/chevrolet-converts-old-billboards-into-stylish-bags/ |title=Chevrolet Converts Old Billboards into Stylish Bags |publisher=Chevroletofjoplin.com |date=March 4, 2012 |access-date=March 16, 2013 |url-status=dead |archive-url=https://archive.today/20130215172606/http://www.chevroletofjoplin.com/blog/2012/03/04/chevrolet-converts-old-billboards-into-stylish-bags/ |archive-date=February 15, 2013 }}</ref><ref>{{cite web |author=Chevrolet: Billboards Into Bags |url=http://www.ibelieveinadv.com/2012/01/chevrolet-billboards-into-bags/ |title=Chevrolet: Billboards Into Bags |publisher=Ibelieveinadv.com |access-date=March 16, 2013 |archive-url=https://archive.today/20130216072523/http://www.ibelieveinadv.com/2012/01/chevrolet-billboards-into-bags/ |archive-date=February 16, 2013 |url-status=dead }}</ref>
* Live Better. (2012–present; United States)
* What do you #playfor (2012–present; Global Campaign): Chevrolet sponsors Manchester United replacing Aon as the shirt sponsor. The campaign slogan, "What do you #playfor?" attempts to engage users on social media. Chevrolet also launched multiple sites across the globe under the main Chevrolet Football Club website.
* Find New Roads (2013–; United States, Canada, Latin America): The slogan replaced the previous Chevy Runs Deep tag line, after Chevy Runs Deep campaign had been criticized as ineffectual. External applications of 'Find New Roads' was set to begin globally later in the first quarter of 2013.<ref>{{cite magazine |url=https://www.forbes.com/sites/dalebuss/2013/01/08/chevrolet-to-find-new-roads-as-it-drops-chevy-runs-deep/ |title=Chevrolet To 'Find New Roads' As It Drops 'Chevy Runs Deep' |magazine=[[Forbes]]|date=April 18, 2012 |access-date=March 16, 2013 |first=Dale |last=Buss |archive-url=https://web.archive.org/web/20130212023531/http://www.forbes.com/sites/dalebuss/2013/01/08/chevrolet-to-find-new-roads-as-it-drops-chevy-runs-deep/ |archive-date=February 12, 2013 |url-status=live }}</ref><ref>{{cite web |first=Jeffrey N. |last=Ross |url=http://www.autoblog.com/2013/01/09/chevrolet-introducing-find-new-roads-global-tagline/ |title=Chevrolet introducing "Find New Roads" global tagline |date=January 9, 2013 |publisher=Autoblog.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130318114413/http://www.autoblog.com/2013/01/09/chevrolet-introducing-find-new-roads-global-tagline/ |archive-date=March 18, 2013 |url-status=live }}</ref><ref>{{cite press release |url=http://media.gm.ca/media/ca/en/gm/news.detail.html/content/Pages/news/us/en/2013/Jan/0107-find-new-roads.html |title=Chevrolet Will 'Find New Roads' as Brand Grows Globally - Aligns around the world behind singular vision |publisher=Media.gm.ca |date=January 8, 2013 |access-date=March 16, 2013 |archive-url=https://archive.today/20130219185003/http://media.gm.ca/media/ca/en/gm/news.detail.html/content/Pages/news/us/en/2013/Jan/0107-find-new-roads.html |archive-date=February 19, 2013 |url-status=dead }}</ref> The first Find New Roads commercial, a 90-second commercial titled 'Dog & Doe' (produced by Commonwealth) featuring Chevrolet Volt, Spark, Sonic, Impala, Corvette Stingray, was premiered during 2013 Grammy Awards.<ref>{{cite magazine |url=https://www.forbes.com/sites/dalebuss/2013/02/11/chevy-touts-product-variety-in-inaugural-find-new-roads-ad/ |title=Chevy Touts Product Variety In Inaugural 'Find New Roads' Ad |magazine=Forbes|date=April 18, 2012 |access-date=March 16, 2013 |first=Dale |last=Buss |archive-url=https://web.archive.org/web/20130218074447/http://www.forbes.com/sites/dalebuss/2013/02/11/chevy-touts-product-variety-in-inaugural-find-new-roads-ad/ |archive-date=February 18, 2013 |url-status=live }}</ref><ref>{{cite web |last=Nudd |first=Tim |url=http://www.adweek.com/news/advertising-branding/inside-chevrolets-bustling-magical-find-new-roads-launch-spot-147377 |title=Inside Chevrolet's Bustling, Magical 'Find New Roads' Launch Spot Commonwealth's Linus Karlsson on creating five ads in one By Tim Nudd |publisher=Adweek.com |date=February 19, 2013 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130224003504/http://www.adweek.com/news/advertising-branding/inside-chevrolets-bustling-magical-find-new-roads-launch-spot-147377 |archive-date=February 24, 2013 |url-status=live }}</ref> The campaign was expected to cover 13 product launches for 2013 in the U.S. and 20 introductions throughout the world.<ref>{{cite web |url=http://www.freep.com/article/20130109/BUSINESS01/301090030/1002/NLETTER30/Chevrolet-s-new-tagline---Find-new-roads-?source=nletter-business |title=Chevrolet's new tagline: 'Find new roads' |publisher=Freep.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130702014511/http://www.freep.com/article/20130109/BUSINESS01/301090030/1002/NLETTER30/Chevrolet-s-new-tagline---Find-new-roads-?source=nletter-business |archive-date=July 2, 2013 |url-status=live }}</ref> In 2018, South Korea added a new slogan called "Find New Roads"+"다시 힘차게 달리다". Now they use "Find New Roads" again.
* Strong (2013-2019, Silverado Trucks): Using the [[Will Hoge]] song of the same name. Started with the launch of the 2014 Silverado in the summer of 2013.<ref>{{cite news | url=https://radiotexaslive.com/will-hoges-strong-featured-in-the-new-chevy-silverado-ad-campaign/ | title=Will Hoge's 'Strong' Featured in the New Chevy Silverado Ad Campaign | newspaper=Radio Texas, Live! }}</ref>

====Controversy over reliability claims====
Chevrolet's advertisement promoting reliability has been pulled after recent backlash.
In the advertisement (which is part of their "Real People. Not Actors" campaign), Chevrolet spokesperson Potsch Boyd claims that "based on a recent nationwide survey (by [[Ipsos]]), Chevy is more reliable than Toyota, Honda, and Ford." However, Chevrolet included a disclaimer stating that the survey was based on 2015 model year vehicles; several of these vehicles have been updated (facelifted and/or redesigned) since then. According to the ''[[Detroit Free Press]]'' and ''Detroit News'', Ford, Honda and Toyota all challenged the accuracy of the claim. Furthermore, these claims were challenged by ''Consumer World'', which noted that independent studies by ''[[J. D. Power]]'' and ''[[Consumer Reports]]'' contradicted them.<ref>{{cite magazine|url=https://www.caranddriver.com/features/a25920398/chevy-commercial-reliability-disputed/|title=Chevy Pulls Commercial Claiming Superior Reliability|magazine=[[Car and Driver]]|date=January 18, 2019|access-date=January 18, 2019|last=Levy|first=George|archive-url=https://web.archive.org/web/20190119120858/https://www.caranddriver.com/features/a25920398/chevy-commercial-reliability-disputed/|archive-date=January 19, 2019|url-status=live}}</ref>

=== Marketing agency ===
FutureBrand, an [[Interpublic Group of Companies]] company, has been working with General Motors since 2000,<ref>{{cite web|url=http://www.futurebrand.com/wp-content/uploads/case-studies//gm_glance.|title=GM Expressing the corporate vision|website=Futurebrand.com|access-date=October 7, 2017|url-status=dead|archive-url=https://web.archive.org/web/20160308035448/http://futurebrand.com/wp-content/uploads/case-studies/gm_glance.|archive-date=March 8, 2016}}</ref> who also involved the commissioning of a font that was later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006.

In 2010, General Motors replaced the advertising agency [[Campbell Ewald]], also of Interpublic Group of Companies, with Publicis Worldwide. Campbell-Ewald had served Chevrolet since 1919.<ref>"[http://content.usatoday.com/communities/driveon/post/2010/04/heartbeat/1 GM dumps Chevrolet's longtime ad agency -- like a rock ] {{Webarchive|url=https://web.archive.org/web/20100613133926/http://content.usatoday.com/communities/driveon/post/2010/04/heartbeat/1 |date=June 13, 2010 }}", USA Today, April 26, 2010.</ref> In May 2010 Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners.<ref>{{cite magazine |last=McMains |first=Andrew |url=http://www.adweek.com/aw/content_display/news/account-activity/e3i3b8cb13fe213cb8339474ab7c48c6148 |title=GM Confirms Chevy's Shift to Goodby |magazine=[[Adweek]] |access-date=August 4, 2011 |archive-url=https://web.archive.org/web/20100524125212/http://www.adweek.com/aw/content_display/news/account-activity/e3i3b8cb13fe213cb8339474ab7c48c6148 |archive-date=May 24, 2010 |url-status=live }}</ref>

As part of the attempt to attract 18- to 24-year-old drivers, General Motors hired MTV Scratch.<ref>{{cite web |first=Chris |last=Tutor |url=http://www.autoblog.com/2012/03/29/gm-turns-to-mtv-to-sell-cars-to-younger-generations/ |title=GM turns to MTV to sell cars to younger generations |date=March 29, 2012 |publisher=Autoblog.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130727201456/http://www.autoblog.com/2012/03/29/gm-turns-to-mtv-to-sell-cars-to-younger-generations/ |archive-date=July 27, 2013 |url-status=live }}</ref> Some of the collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other stunts.<ref>{{cite web |author=Team Scratch |url=http://blog.mtvscratch.com/2012/03/20/crowdsourcing-next-gen-consumers-in-the-drivers-seat/ |title=Crowdsourcing: Next Gen Consumers in the Driver's Seat |publisher=Blog.mtvscratch.com |date=March 20, 2012 |access-date=March 16, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120702141455/http://blog.mtvscratch.com/2012/03/20/crowdsourcing-next-gen-consumers-in-the-drivers-seat/ |archive-date=July 2, 2012 }}</ref> The commercial was produced with consultations from students from UCLA, Pepperdyne and high schools.<ref>{{cite web |url=http://blog.gsdm.com/?p=8132 |title=SXSW: Crowdsourcing |publisher=Blog.gsdm.com |date=March 14, 2012 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20120325062621/http://blog.gsdm.com/?p=8132 |archive-date=March 25, 2012 |url-status=dead }}</ref> Some of the footage was later used in [[Chevrolet Sonic (2012)|Chevrolet Sonic]] ad titled 'Stunt Anthem' during Super Bowl XLVI.<ref>{{cite web |url=http://www.dailymotion.com/video/xobru2_chevy-sonic-stunt-anthem-chevy-super-bowl-xlvi-ads-chevrolet-commercial_auto |title=Chevy Sonic "Stunt Anthem" &#124; Chevy Super Bowl XLVI Ads &#124; Chevrolet Commercial |publisher=Dailymotion.com |date=October 2, 2012 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130210200729/http://www.dailymotion.com/video/xobru2_chevy-sonic-stunt-anthem-chevy-super-bowl-xlvi-ads-chevrolet-commercial_auto |archive-date=February 10, 2013 |url-status=live }}</ref>

In March 2012, two competing agencies, San Francisco-based Goodby, Silverstein and Partners (part of Omnicom Group), and New York-based McCann Erickson Worldwide (part of Interpublic Group), joined to form an equal joint venture company called Commonwealth to handle most of Chevrolet's ads. Prior to the joint venture, Goodby, Silverstein and Partners performed marketing in the US, including the "Chevy Runs Deep" campaign; McCann handled Chevrolet ads in China, Latin America, Mexico, Canada and other markets. Commonwealth handled and supervised creative work worldwide out of Detroit for all markets except China, India and Uzbekistan, where GM has joint auto-making ventures. McCann continued to handle ads in China and India, and Uzbekistan will be contracted as needed.<ref>{{cite news |url=http://archive.boston.com/business/articles/2012/03/27/gm_to_combine_chevy_advertising_hopes_to_save_2b/ |title=GM to combine Chevy advertising, hopes to save $2B |publisher=Boston.com |date=March 27, 2012 |access-date=March 16, 2013 |first=Tom |last=Krisher |archive-url=https://web.archive.org/web/20140512225959/http://www.boston.com/business/articles/2012/03/27/gm_to_combine_chevy_advertising_hopes_to_save_2b/ |archive-date=May 12, 2014 |url-status=live }}</ref> MacLaren McCann continued on as AOR for the entire GM brand in Canada, but the Chevrolet brand will act as a "spoke" to Detroit's creative hub, with content and messaging flowing through Commonwealth, but adapted for the Canadian market.<ref>{{cite web |author=Megan Haynes |url=http://strategyonline.ca/2012/03/27/chevrolet-merges-creative-teams-to-form-global-agency |title=Chevrolet merges creative teams to form global agency |publisher=Strategyonline.ca |date=March 27, 2012 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130208201458/http://strategyonline.ca/2012/03/27/chevrolet-merges-creative-teams-to-form-global-agency/ |archive-date=February 8, 2013 |url-status=dead }}</ref>

Performance Marketing Group Incorporated manages Chevrolet Racing's experiential marketing properties for its at-track activation platforms in conjunction with the NASCAR Sprint Cup Series, the IZOD IndyCar Series, and the American Le Mans Series with Team Corvette.<ref>{{cite web |url=http://www.pmgincorporated.com/clients/chevrolet.html |title=Performance Marketing Group - Chevrolet Motor Division |publisher=Pmgincorporated.com |access-date=March 16, 2013 |url-status=dead |archive-url=https://archive.today/20130411153406/http://www.pmgincorporated.com/clients/chevrolet.html |archive-date=April 11, 2013 }}</ref>

=== Chevrolet-only naming attempt ===
In 2010, a memo signed by Chevrolet sales and service vice president Alan Batey and General Motors marketing division vice president Jim Campbell was sent to Chevrolet employees at its Detroit headquarters, instructing employees to only use Chevrolet when addressing the brand, in order to present a consistent brand message. A postscript to the memo says a sort of [[cuss jar]] - a plastic "Chevy" can - has been placed in the hallway. "Every time someone uses 'Chevy' rather than Chevrolet", the note said, the employee is expected to put a quarter in the can. The proceeds were to be spent on "a team building activity". Paul Worthington, head of strategy for [[Wolff Olins]], said that the branding effort ran counter to a trend in which corporate names had become more casual.<ref>{{cite news|url=https://www.nytimes.com/2010/06/10/automobiles/10chevy.html|title=G.M. Proposes Leaving a Car's Popular Nickname in the Dust|first=Richard S.|last=Chang|date=June 9, 2010|access-date=October 7, 2017|website=The New York Times|archive-url=https://web.archive.org/web/20171007220134/http://www.nytimes.com/2010/06/10/automobiles/10chevy.html|archive-date=October 7, 2017|url-status=live}}</ref>

Ian Beavis of Nielsen Automotive Group said that marketers cannot control what consumers call their products, but nicknames do not work in new markets where Chevrolet is trying to get a start.<ref>{{cite news |last=Woodyard |first=Chris |url=https://www.usatoday.com/money/autos/2010-06-11-chevy11_ST_N.htm |title=Chevrolet memo gets the word out: Don't call me Chevy |newspaper=USAtoday |date=June 11, 2010 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20120628125043/http://www.usatoday.com/money/autos/2010-06-11-chevy11_ST_N.htm |archive-date=June 28, 2012 |url-status=live }}</ref> Following the release of the memo, General Motors published a statement claiming the note was in no way discouraging customers or fans from using the Chevy name.<ref>{{cite press release|url=http://media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Jun/0610_Statement|title=Statement on the use of Chevrolet and Chevy|publisher=GM Media|access-date=March 16, 2013|archive-url=https://archive.today/20100613001633/http://media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Jun/0610_Statement|archive-date=June 13, 2010|url-status=dead}}</ref><ref>{{cite web |last=Schepp |first=David |url=http://www.dailyfinance.com/2010/06/10/chevrolet-not-chevy/ |title=The Name Is 'Chevrolet' - Not 'Chevy.' Er, Never Mind |publisher=Dailyfinance.com |date=June 10, 2010 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20121023201102/http://www.dailyfinance.com/2010/06/10/chevrolet-not-chevy/ |archive-date=October 23, 2012 |url-status=dead }}</ref><ref>{{cite web |url=https://www.youtube.com/watch?v=LaQXQmkMFGc |title=Chevy vs. Chevrolet An Explanation |publisher=Youtube.com |date=June 10, 2010 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130731193151/http://www.youtube.com/watch?v=LaQXQmkMFGc |archive-date=July 31, 2013 |url-status=live }}</ref> Following the 2010 memo incident, Chevy Runs Deep campaign remains to use the 'Chevy' name, while Driving Our World Forward and Find New Roads campaigns uses the 'Chevrolet' name.

== Watches ==
In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors.<ref>{{cite web |url=http://en.worldtempus.com/article/louis-chevrolet-never-give-up-7143.html |title=Louis Chevrolet Swiss Watches |publisher=worldtempus.com |date=December 28, 2009 |access-date=January 2, 2011 |archive-url=https://web.archive.org/web/20190518063120/http://en.worldtempus.com/article/louis-chevrolet-never-give-up-7143.html |archive-date=May 18, 2019 |url-status=dead }}</ref>

The watch brand pays tribute to [[Louis Chevrolet]], co-founder of the Chevrolet automobile company, whose father was a watchmaker and in his childhood helped his father at the workbench. The collection was called [[Frontenac Motor Corporation|Frontenac]], the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz models, equipped with [[ETA SA|ETA]] and [[Ronda]] movements.

The Louis Chevrolet Frontenac watches, manufactured in [[Porrentruy]], the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number "8", Chevrolet's racing number, is sported on the case back.<ref>{{cite web |url=http://watches.infoniac.com/index.php?page=post&id=23 |title=Legendary Chevrolet on the Wrist |publisher=Watches.infoniac.com |date=September 26, 2007 |access-date=December 27, 2010 |archive-url=https://web.archive.org/web/20071015105149/http://watches.infoniac.com/index.php?page=post&id=23 |archive-date=October 15, 2007 |url-status=dead }}</ref>

== Branding by other manufacturers ==
In December 2019, after AvtoVAZ acquired General Motors' stake in their former GM-AvtoVAZ joint venture and as part of the deal, AvtoVAZ kept using the Chevrolet branding for the Niva models.<ref name=Russiaend>{{cite web|title=GM pulls out of Russian JV with AvtoVAZ |last1=Stolyarov |first1=Gleb |last2=Marrow |first2=Alexander |url=https://europe.autonews.com/automakers/gm-pulls-out-russian-jv-avtovaz |work=Automotive News Europe |access-date= February 17, 2020 |date=December 9, 2019}}</ref> The Chevrolet branding by AvtoVAZ continued until August 2020, when it was replaced with [[Lada]].<ref>{{cite web |title=АвтоВАЗ начал продавать Chevrolet Niva в своих салонах |trans-title=AvtoVAZ starts selling Chevrolet Nivas on its dealerships |url=https://www.autonews.ru/news/5e4a61429a79470ee252e96d |work=autonews.ru |language=ru |access-date=February 17, 2020}}</ref>

== See also ==
{{Portal|Cars|Companies|United States}}
* [[Chevrolet big-block engine]] 
* [[General Motors Canada]]
* [[Geo (automobile)|Geo]] – A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989 to 1997
* [[Mason Truck]]
* [[Super Sport (Chevrolet)]]

== Notes ==
{{notelist}}
{{Reflist|group=nb}}

== References ==
{{reflist}}

== External links ==
{{Commons category}}
{{Wikiquote}}
* {{Official website}}
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[[Category:Chevrolet| ]]
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