View source for Nissan

{{short description|Japanese automobile manufacturer}}
{{about|the multinational automobile manufacturer|other uses|Nissan (disambiguation)}}
{{Use American English|date=May 2026}}
{{Use dmy dates|date=November 2020}}
{{Infobox company
| name = Nissan Motor Co., Ltd.<!--DO NOT CHANGE, THIS IS THE COMPANY'S OFFICIAL ENGLISH NAME -->
| trade_name = Nissan Motor Corporation
| logo = [[File:Nissan Motor Corporation 2020 logo.svg|frameless|class=skin-invert]]
| logo_caption = Logo since 2020
| image = Nissan Yokohama.jpg
| former_names = Jidosha-Seizo (1933–1934)
| image_caption = Nissan headquarters in [[Yokohama]], [[Kanagawa Prefecture]]
| native_name = 日産自動車株式会社
| native_name_lang = ja
| romanized_name = ''Nissan Jidōsha [[kabushiki gaisha]]''
| type = [[Public company|Public]]
| traded_as = {{Plainlist|
* {{TYO|7201}}
* [[Nikkei 225]] component (7201)
* [[TOPIX]] Large 70 component (7201)
  }}
| founded = {{start date and age|1933|12|26|df=y}}<ref name="auto">{{cite web|title=Brief History of Nissan Motor Company|url=http://www.nissan-global.com/GCC/Japan/History/history/index-e.html|website=Brief History of Nissan Motor Company|access-date=6 April 2017|url-status=dead|archive-url=https://web.archive.org/web/20170509041413/http://www.nissan-global.com/GCC/Japan/History/history/index-e.html|archive-date=9 May 2017}}</ref><ref name="auto1">{{cite web|title=History of Nissan Motors|url=http://www.kahaku.go.jp/event/2011/06nissan/|website=National Science Museum of Japan|publisher=National Museum of Nature and Science, Tokyo|access-date=6 April 2017|archive-date=2 November 2020|archive-url=https://web.archive.org/web/20201102213210/http://www.kahaku.go.jp/event/2011/06nissan/|url-status=live}}</ref>
| founders = {{plainlist|
* Masujiro Hashimoto<ref name="auto2">{{cite web|title=Masujiro Hashimoto|url=http://www.jahfa.jp/jahfa2/contents/palaceperson/person1.htm|website=Japan Automobile Hall of Fame|access-date=6 April 2017|url-status=dead|archive-url=https://web.archive.org/web/20090903083312/http://www.jahfa.jp/jahfa2/contents/palaceperson/person1.htm|archive-date=3 September 2009}}</ref>
* DAT line:
** [[Den Kenjirō|Kenjiro Den]]
** Rokuro Aoyama
** Meitaro Takeuchi
* [[Yoshisuke Aikawa]]
* [[William Gorham (engineer)|William R. Gorham]]
  }}
| hq_location_city = [[Nishi-ku, Yokohama]], [[Kanagawa Prefecture]]
| hq_location_country = Japan
| area_served = Worldwide
| key_people = {{unbulleted list
 | Yasushi Kimura ([[chairman]])
 | [[Jean-Dominique Senard]] (vice chairman)
 | Ivan Espinosa ([[President (corporate title)|president]] & [[Chief Executive Officer|CEO]])
 }}
| industry = [[Automotive industry|Automotive]]
| products = [[Automobiles]], [[Luxury car|luxury vehicles]], [[commercial vehicle]]s, [[outboard motor]]s, [[forklift truck]]s
| divisions = {{plainlist|
* Nissan
* [[Infiniti]]
* [[Nismo]]
* [[Autech]] (merged with Nismo)
* [[Datsun]] (discontinued)
  }}
| subsidiaries = {{Collapsible list
  | title=List
  | '''Transportation:'''
  | Nissan Commercial Vehicles
  | [[Dongfeng Motor Co., Ltd.]] (50%)
  | [[Nissan Shatai]] (43%)
  | [[Mitsubishi Motors]] (24.5%)
  | [[NMKV]] (50%)
  | '''Other:'''
  | [[Nissan Techno]]
  | [[Jatco]]
  | '''International:'''
  | [[Nissan Motor Australia|Nissan Australia]]
  | [[Nissan Motor Ibérica|Nissan Ibérica]]
  | [[Nissan Motor India|Nissan India]]
  | [[Renault Nissan Automotive India Private Limited]]
  | [[Nissan Motor Indonesia|Nissan Indonesia]]
  | [[Nissan New Zealand]]
  | [[Nissan Motor Philippines|Nissan Philippines]]
  | [[Nissan South Africa]]
  | [[Nissan Motor Manufacturing UK|Nissan UK]]
  | [[Nissan USA]]
  }}
| market cap = 
| production = {{decrease}} 3,250,800 units (2022)<ref name="2022_Production">{{cite web |url=https://global.nissannews.com/en/releases/release-566b1e4f2eb43848021b8d60f602b546-nissan-production-sales-exports-dec-2022#:~:text=Global%20production%20in%202022%20declined,12.9%25%20from%20a%20year%20earlier. |title=Nissan Production, Sales and Export Results for December and Calendar Year 2022 |publisher=Nissan |date=30 January 2023 |access-date=30 January 2023 |archive-date=30 January 2023 |archive-url=https://web.archive.org/web/20230130130301/https://global.nissannews.com/en/releases/release-566b1e4f2eb43848021b8d60f602b546-nissan-production-sales-exports-dec-2022#:~:text=Global%20production%20in%202022%20declined,12.9%25%20from%20a%20year%20earlier. |url-status=live }}</ref>
| revenue = {{decrease}} {{yen|12.01 trillion|link=yes}} (2025)<ref name="FY2025">{{cite web |url=https://www.nissan-global.com/EN/IR/FINANCIAL_RESULTS/ASSETS/DATA/2025/20254th_financialresult_393_e.pdf |title=FY2025 Consolidated Financial Results|publisher=Nissan Motor Co., Ltd. |access-date=13 May 2026 }}</ref>
| operating_income = {{decrease}} {{yen|58.01 billion}} (2025)<ref name="FY2025" />
| net_income = {{increase}} {{yen|{{color|red|-533.10}} billion}} (2025)<ref name="FY2025" />
| assets = {{increase}} {{yen|19.81 trillion}} (2025)<ref name="FY2025" />
| equity = {{decrease}} {{yen|4.23 trillion}} (2025)<ref name="FY2025" />
| owner = [[Renault]] (15% voting rights){{efn|Renault has more shares in a French trust on which it has financial control but it can only use for further voting rights in a few limited circumstances.}}<ref name=share>{{cite press release |title=Renault Group and Nissan announce the completion of their agreements framing the foundations of the new chapter of the Alliance |url=https://global.nissannews.com/en/releases/231108-03-e |access-date=8 November 2023 |date=8 November 2023 |publisher=Nissan |archive-date=8 November 2023 |archive-url=https://web.archive.org/web/20231108083613/https://global.nissannews.com/en/releases/231108-03-e |url-status=live }}</ref>
| num_employees = 131,461 (2022)<ref name="FY2022">{{cite web |url=https://www.nissan-global.com/EN/IR/LIBRARY/ASSETS/DATA/2022/2022results_financialresult_991_e.pdf |title=FY2022 consolidated financial results. Japanese accounting standards |publisher=Nissan |pages=6–7 |access-date=12 May 2023 |archive-date=11 May 2023 |archive-url=https://web.archive.org/web/20230511191936/https://www.nissan-global.com/EN/IR/LIBRARY/ASSETS/DATA/2022/2022results_financialresult_991_e.pdf |url-status=live }}</ref>
| website = {{URL|https://www.nissan-global.com}}
}}

{{nihongo foot|'''Nissan Motor Co., Ltd.'''|{{linktext|日産|自動車|株式会社}}|Nissan Jidōsha [[kabushiki gaisha]]|{{IPA|ja|ɲissan dʑidoꜜːɕa|IPA}}|lead=yes|group=lower-alpha}} is a Japanese multinational [[Automotive industry|automobile manufacturer]] headquartered in [[Yokohama, Kanagawa]], Japan. The company sells its vehicles under the Nissan and [[Infiniti]] brands, and formerly the [[Datsun]] brand, with in-house performance tuning products (including cars) under the [[Nismo]] and [[Autech]] brands. The company can be traced back to the beginning of the 20th century with the Nissan ''[[zaibatsu]]'', or [[Nissan Group]].

Since 1999, Nissan has been part of the [[Renault–Nissan–Mitsubishi Alliance]] (with Mitsubishi joining in 2016), a partnership between Nissan and [[Mitsubishi Motors]] of Japan, with [[Renault]] of France. {{As of|November 2023}}, Renault holds a 15% voting stake in Nissan, while Nissan holds the same stake in Renault.<ref>{{Cite news |last1=Shiraki |first1=Maki |last2=Guillaume |first2=Gilles |date=2023-01-30 |title=Nissan and Renault agree to overhaul alliance, this time as equals |language=en |work=Reuters |url=https://www.reuters.com/business/autos-transportation/nissan-renault-reach-agreement-renault-lower-stake-15-nikkei-2023-01-30/ |access-date=2023-01-30 |archive-date=27 April 2023 |archive-url=https://web.archive.org/web/20230427091339/https://www.reuters.com/business/autos-transportation/nissan-renault-reach-agreement-renault-lower-stake-15-nikkei-2023-01-30/ |url-status=live }}</ref> Since October 2016, Nissan held a 34% controlling stake in Mitsubishi Motors.<ref>{{cite web |url=https://www.wsj.com/articles/nissan-formally-takes-controlling-stake-in-mitsubishi-motors-1476965004 |title=Nissan Formally Takes Controlling Stake in Mitsubishi Motors |date=21 October 2016 |access-date=23 December 2019 |first=Sean |last=McLain |work=The Wall Street Journal |archive-date=26 March 2023 |archive-url=https://web.archive.org/web/20230326030503/https://www.wsj.com/articles/nissan-formally-takes-controlling-stake-in-mitsubishi-motors-1476965004 |url-status=live }}</ref> In November 2024, Nissan reduced its stake in Mitsubishi Motors from 34% to 24%.<ref>{{Cite web |last=Nicholson-Messmer |first=Elijah |date=2024-11-12 |title=Mitsubishi buys back major stake from Nissan—what it means for their alliance |url=https://www.autoblog.com/news/mitsubishi-buys-back-major-stake-from-nissan-what-it-means-for-their-alliance- |access-date=2025-01-17 |website=Autoblog |language=en}}</ref>

In 2017, Nissan was the sixth largest automaker in the world, after [[Toyota]], [[Volkswagen Group]], [[Hyundai Motor Group]], [[General Motors]], and [[Ford Motor Company|Ford]].<ref name="OICA ranking">{{cite web |year=2018 |title=World Motor Vehicle Production – OICA correspondents survey – World Ranking of Manufacturers – Year 2017 |url=http://www.oica.net/wp-content/uploads/World-Ranking-of-Manufacturers-1.pdf |url-status=dead |archive-url=https://web.archive.org/web/20160405033839/http://www.oica.net/wp-content/uploads//ranking-2013s-2.pdf |archive-date=5 April 2016 |access-date=30 January 2023 |publisher=[[OICA]]}}</ref> With a revenue of $78 billion in 2022, Nissan was the ninth largest automobile maker in the world. After making a {{yen|671 billion}} loss in the 2024/2025 financial year, new CEO Ivan Espinosa announced that Nissan will by 2027 close seven factories with the loss of 20,000 jobs, and reduce car models from 56 to 45 to focus investment on more profitable models.<ref name=guardian-20250513/><ref name=guardian-20260414/>

==History==

===Beginnings of Datsun brand name from 1914===
[[File:Datsun Model 11 Phaeton.JPG|thumb|right|[[Datsun Type 11]]]]

Masujiro Hashimoto ([[:ja:橋本増治郎|橋本増治郎]]) founded the {{nihongo|'''Kwaishinsha (Kaishinsha) Motor Car Works'''|快進社自働車工場|Kwaishinsha jidōsha kōjō|''A Good Company Automobile Manufacturer''}} on 1 July 1911 in [[Azabu|Azabu-Hiroo]] district of Tokyo. In 1914, the company produced its first car, called the [[Datsun|DAT]].<ref name="auto"/><ref name="auto1"/><ref name="auto2"/>

The new car's model name was an [[acronym]] of the company's investors' [[surname]]s:
* {{nihongo|Kenjiro '''D'''en||''[[Den Kenjirō]]''}}
* {{nihongo|Rokuro '''A'''oyama||''Aoyama Rokurō''}}
* {{nihongo|Meitaro '''T'''akeuchi||''Takeuchi Meitarō''}}

It was renamed to '''Kaishinsha Motorcar Co., Ltd.''' in 1918, and again to '''DAT Jidosha & Co., Ltd.''' (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output were trucks, due to an almost non-existent consumer market for passenger cars at the time, and disaster recovery efforts as a result of the [[1923 Great Kantō earthquake]]. Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, '''Jitsuyo Jidosha Co., Ltd.''' (jitsuyo means practical use or utility) produced small trucks using parts, and materials imported from the United States.<ref name="NISSANCORPORATEHISTORY">{{cite web |url=http://www.nissan-global.com/EN/COMPANY/PROFILE/HERITAGE/HISTORY/ |title=First half of the history of Nissan |publisher=Nissan-global.com |access-date=25 November 2011 |archive-date=6 October 2011 |archive-url=https://web.archive.org/web/20111006171150/http://www.nissan-global.com/EN/COMPANY/PROFILE/HERITAGE/HISTORY/ |url-status=dead }}</ref>{{better source needed|date=April 2017}}

{{See also|Nissan Bluebird#Historic vehicles|label1=Historic vehicles}}

Commercial operations were placed on hold during [[Japan during World War I|Japan's participation in World War I]], and the company contributed to the war effort.

In 1926, the Tokyo-based DAT Motors merged with the [[Osaka]]-based {{nihongo|Jitsuyo Jidosha Co., Ltd|Jitsuyō Jidōsha Seizō Kabushiki-Gaisha}} a.k.a. '''Jitsuyo Jidosha Seizo''' (established 1919 as a [[Kubota Corporation|Kubota]] subsidiary) to become {{nihongo|'''DAT Jidosha Seizo Co., Ltd Automobile Manufacturing Co., Ltd.''' |ダット自動車製造株式会社| DAT Jidōsha Seizō Kabushiki-Gaisha}} in Osaka until 1932. From 1923 to 1925, the company produced light cars and trucks under the name of Lila.<ref>''The Complete Encyclopedia of Motorcars 1885 to the Present'' Edited by [[G. N. Georgano]]; 1968; E. P. Dutton and Company; New York, NY</ref> In 1929, DAT Automobile Manufacturing Inc. merged with a separated part of the manufacturing business of [[IHI Corporation]] to become Automobile Industries Co., Ltd.{{Clarify|reason=Confusing timeline and grammar/punctuation errors|date=December 2022}}

In 1931, DAT came out with a new smaller car, called the [[Datsun Type 11]], the first "Datson", meaning "Son of DAT". Later in 1933, after [[Nissan Group]] ''[[zaibatsu]]'' took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" in Japanese, hence the name {{nihongo|"[[Datsun]]"|ダットサン| Dattosan}}.<ref>Cusumano page 33</ref>

In 1933, the company name was [[Nipponized English terms|Nipponized]] to {{nihongo|'''Jidosha-Seizo Co., Ltd.'''||Jidōsha Seizō Kabushiki-Gaisha|"Automobile Manufacturing Share Company"}} and was moved to [[Yokohama]].

===Nissan name debut===
In 1928, [[Yoshisuke Aikawa]] (nickname: Gisuke/Guisuke Ayukawa) founded the [[holding company]] '''Nihon Sangyo''' (日本産業 Japan Industries or Nihon Industries). The name 'Nissan' originated during the 1930s as an abbreviation<ref>Cusumano pp 28</ref> used on the [[Tokyo Stock Exchange]] for '''Ni'''hon '''San'''gyo. This company was [[Nissan Group|Nissan]] "[[Zaibatsu]]" which included Tobata Casting and [[Hitachi]]. At this time Nissan controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933.<ref>Cusumano pp 28, 30, 33</ref>

The zaibatsu eventually grew to include 74 firms and became the fourth-largest in Japan during [[World War II]].<ref>Cusumano pp 28, 30</ref> In 1931, DAT Jidosha Seizo became affiliated with '''Tobata Casting''' and was merged into Tobata Casting in 1933. As Tobata Casting was a Nissan company, this was the beginning of Nissan's automobile manufacturing.<ref>Cusumano pp 30.</ref>

===Nissan Motor ===
In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and incorporated it as a new subsidiary, which he named {{nihongo|'''Nissan Motor Co., Ltd.'''|日産自動車|Nissan Jidōsha}}.<ref name="Odin, L.C. 1939">{{cite book |last=Odin |first=L.C. |title=World in Motion 1939, The whole of the year's automobile production |publisher=Belvedere Publishing |year=2015 |asin=B00ZLN91ZG}}</ref> The shareholders of the new company; however, were not enthusiastic about the prospects of the automobile in Japan, so Aikawa bought out all the Tobata Casting shareholders (using capital from Nihon Industries) in June 1934. At this time, Nissan Motor effectively became owned by [[Nissan Group|Nihon Sangyo and Hitachi]].<ref>Cusumano, page 37</ref>

In 1935, the construction of its Yokohama plant was completed. 44 Datsuns were shipped to Asia, Central and South America. In 1935, the first car manufactured by an [[Assembly line|integrated assembly system]] rolled off the line at the Yokohama plant.<ref name="NISSANCORPORATEHISTORY"/> Nissan built trucks, airplanes, and engines for the [[Imperial Japanese Army]]. In November 1937 Nissan moved its headquarters to [[Changchun|Xinjing]], the capital of [[Manchukuo]]. In December the company changed its name to [[Manchurian Industrial Development Company|Manchuria Heavy Industries Developing Co]] (MHID).<ref>{{cite web|url=http://ebha-bhsj-paris.sciencesconf.org/6602|title=Manchurian Industrial Development: Companies and the Development of Manchuria under Occupation|publisher=EBHA-BHSJ Paris 2012|year=2012|access-date=15 September 2013|archive-url=https://web.archive.org/web/20131102024327/http://ebha-bhsj-paris.sciencesconf.org/6602|archive-date=2 November 2013|url-status=dead}}</ref><ref>{{citation |title=Development and Management of Manchurian Economy under the Japan Empire |url=http://www.cirje.e.u-tokyo.ac.jp/research/dp/2013/2013cf899.pdf |first=Tetsuji |last=Okazaki |publisher=University of Tokyo |date=August 2013 |access-date=21 January 2017 |archive-date=2 February 2017 |archive-url=https://web.archive.org/web/20170202002403/http://www.cirje.e.u-tokyo.ac.jp/research/dp/2013/2013cf899.pdf |url-status=live }}</ref>

In 1940, the first knockdown kits were shipped to [[Dowa Automobile Company|Dowa Jidosha Kogyo (Dowa Automobile)]], one of MHID's companies, for assembly.<ref name="NISSANCORPORATEHISTORY"/> In 1944, the head office was moved to [[Nihonbashi|Nihonbashi, Tokyo]], and the company name was changed to Nissan Heavy Industries, Ltd., which the company kept through 1949.<ref name="NISSANCORPORATEHISTORY"/>

===American market and expansion===
[[File:Petersen Automotive Museum PA140052 (45229770615).jpg|thumb|The Graham-Paige based Nissan Model 70 sedan]]

DAT had inherited [[Kubota Corporation|Kubota]]'s chief designer, American engineer [[William Gorham (engineer)|William R. Gorham]]. This, along with Aikawa's 1908 visit to Detroit, was to greatly affect Nissan's future.<ref name="NISSANCORPORATEHISTORY"/><ref name="NISSANHISTORY">{{cite web |url=http://www.nissan-global.com/GCC/Japan/History/history/index-e.html |title=A Brief History of Nissan Motor Company |archive-url=https://web.archive.org/web/20170509041413/http://www.nissan-global.com/GCC/Japan/History/history/index-e.html |archive-date=9 May 2017 |work=Nissan corporate website |access-date=29 May 2012 |url-status=dead }}</ref> Although it had always been Aikawa's intention to use cutting-edge auto making technology from America, it was Gorham that carried out the plan. Most of the machinery and processes originally came from the United States. When Nissan started to assemble larger vehicles under the "Nissan" brand in 1937, much of the design plans and plant facilities were supplied by the [[Graham-Paige]] Company.<ref name="Odin, L.C. 1939"/> Nissan also had a Graham license under which passenger cars, buses, and trucks were made.<ref name="NISSANHISTORY"/>

In his 1986 book ''[[The Reckoning (1986 book)|The Reckoning]]'', [[David Halberstam]] states "In terms of technology, Gorham was the founder of the Nissan Motor Company" and that "young Nissan engineers who had never met him spoke of him as a god and could describe in detail his years at the company and his many inventions."<ref name=Halberstam>{{cite book|last1=Halberstam|first1=David|title=The Reckoning|url=https://archive.org/details/reckoning00halbrich|url-access=registration|date=1986|publisher=William Morrow & Co|isbn=0688048382|page=[https://archive.org/details/reckoning00halbrich/page/393 393]}}</ref>

===Austin Motor Company relations (1937–1960s)===
[[File:1938 Austin Seven Ruby Motor Centre, Gaydon.jpg|thumb|right|Austin Seven Ruby]]
[[File:1953 Nissan Labor Dispute.JPG|thumb|1953 Nissan labor dispute]]

From 1934, Datsun began to build [[Austin 7]]s under license. This operation became the greatest success of [[Austin Motor Company#1919–1939: Interwar success|Austin]]'s overseas licensing of its Seven and marked the beginning of Datsun's international success.<ref>{{Cite web |title=Austin History (1906-1952) |url=https://www.motor-car.net/austin/item/11908-austin-history-1906 |access-date=2024-10-29 |website=Motor Car History |language=en-gb}}</ref>

In 1952, Nissan entered into a legal agreement with Austin,<ref>Cususmano</ref><ref>{{cite web |url=http://www.nissan-global.com/GCC/Japan/History/history/index-e.html |title=The Short History of Nissan Motor Company |publisher=Nissan-global.com |access-date=25 February 2014 |url-status=dead |archive-url=https://web.archive.org/web/20130802090550/http://www.nissan-global.com/GCC/Japan/History/history/index-e.html |archive-date=2 August 2013 }}</ref> for Nissan to assemble 2,000 Austins from imported partially assembled sets and sell them in Japan under the Austin trademark. The agreement called for Nissan to make all Austin parts locally within three years, a goal Nissan met. Nissan produced and marketed Austins for seven years. The agreement also gave Nissan the rights to use Austin patents, which Nissan used in developing its own engines for its [[Datsun]] line of cars. In 1953, British-built Austins were assembled and sold, but by 1955, the [[Austin A50]] – completely built by Nissan and featuring a new 1489 cc engine — was on the market in Japan. Nissan produced 20,855 Austins from 1953 to 1959.<ref>Cusumano, pp 90–92</ref>

Nissan leveraged the Austin patents to further develop its own modern engine designs beyond what Austin's [[BMC A-Series engine|A-]] and [[BMC B-Series engine|B-family]] designs offered. The apex of the Austin-derived engines was the new design [[Nissan A engine|A series engine]] in 1966. In 1967, Nissan introduced its new highly advanced four-cylinder overhead cam (OHC) [[Nissan L engine]], which while similar to [[Mercedes-Benz]] OHC designs was a totally new engine designed by Nissan. This engine powered the new [[Datsun 510]], which gained Nissan respect in the worldwide [[sedan (car)|sedan]] market. Then, in 1969, Nissan introduced the [[Datsun 240Z]] sports car which used a six-cylinder variation of the [[Nissan L engine|L series]] engine, developed under Nissan Machinery (Nissan Koki Co., Ltd. [[:ja:日産工機|日産工機]]) in 1964, a former remnant of another auto manufacturer [[Tokyu Kogyo Kurogane|Kurogane]]. The [[Datsun 240Z|240Z]] was an immediate sensation and lifted Nissan to world-class status in the automobile market.<ref>{{cite web |url=http://www.motortrend.com/features/archive/112_9907_1970_datsun_240z/viewall.html |title=1970 Datsun 240Z – Motor Trend All Pages |date=July 1999 |publisher=Motortrend.com |access-date=25 February 2014 |archive-date=21 December 2013 |archive-url=https://web.archive.org/web/20131221182053/http://www.motortrend.com/features/archive/112_9907_1970_datsun_240z/viewall.html |url-status=dead }}</ref>

During the [[Korean War]], Nissan was a major vehicle producer for the US Army.<ref name=MultinationMonitorOct1983>{{cite journal |journal=The Multinational Monitor |date=October 1983 |volume=4 |number=10 |title=Nissan: Portrait of a Global Giant, A first-hand account of Nissan's robot-dominated factory and the union that helped make Nissan the world's third-largest automaker |first=Tim |last=Shorrock |url=http://www.multinationalmonitor.org/hyper/issues/1983/10/nissan.html |access-date=20 July 2014 |archive-date=2 August 2020 |archive-url=https://web.archive.org/web/20200802080519/https://www.multinationalmonitor.org/hyper/issues/1983/10/nissan.html |url-status=live }}</ref> After the Korean War ended, significant levels of anti-communist sentiment existed in Japan. The union that organized Nissan's workforce was strong and militant.<ref name=MultinationMonitorOct1983/><ref>{{cite web |url=http://www.nissan-global.com/GCC/Japan/History/history/index-e.html |title=A brief history of Nissan Motor Company |publisher=Nissan |access-date=3 August 2014 |url-status=dead |archive-url=https://web.archive.org/web/20150111061851/http://www.nissan-global.com/GCC/Japan/History/history/index-e.html |archive-date=11 January 2015 }}</ref> Nissan was in financial difficulties, and when wage negotiations came, the company took a hard line. Workers were locked out, and several hundred were fired. The Japanese government and the US occupation forces arrested several union leaders.<ref name=MultinationMonitorOct1983/> The union ran out of strike funds and was defeated. A new labor union was formed,<ref>{{cite book |title=The Wages of Affluence: Labor and Management in Postwar Japan |first=Andrew |last=Gordon |page=84 |isbn=9780674007062 |year=2001|publisher=Harvard University Press }}</ref> with Shioji Ichiro one of its leaders. Ichiro had studied at [[Harvard University]] on a US government scholarship. He advanced an idea to trade wage cuts against saving 2,000 jobs.<ref name=Lohr>{{cite news |url=https://www.nytimes.com/1982/02/13/business/japanese-earned-labor-harmony.html?module=Search&mabReward=relbias%3Ar |title=Japanese Earned Labor Harmony |first=Steve |last=Lohr |newspaper=The New York Times |date=13 February 1982 |access-date=3 August 2014 |archive-date=17 November 2020 |archive-url=https://web.archive.org/web/20201117014431/https://www.nytimes.com/1982/02/13/business/japanese-earned-labor-harmony.html?module=Search&mabReward=relbias:r |url-status=live }}</ref> Ichiro's idea was made part of a new union contract<ref name=Lohr/> that prioritized productivity. Between 1955 and 1973, Nissan "expanded rapidly on the basis of technical advances supported – and often suggested – by the union." Ichiro became president of the [[Confederation of Japan Automobile Workers' Unions]] and "the most influential figure in the right wing of the Japanese labor movement."<ref name=MultinationMonitorOct1983/>

===Merger with Prince Motor Company===
[[File:1966 Prince R380 01.jpg|thumb|right|210px|1966 [[Prince R380]] race car]]

In 1966, Nissan merged with the [[Prince Motor Company]], bringing more upmarket cars, including the [[Nissan Skyline|Skyline]] and [[Nissan Gloria|Gloria]], into its selection. The Prince name was eventually abandoned, and successive Skylines and Glorias bore the Nissan name. Prince also possessed the necessary expertise in [[front wheel drive]] that Nissan lacked - this gave way to the first generation [[Datsun Cherry|Cherry/100A]] model in 1971.  "Prince" was used at the Japanese Nissan dealership "[[Nissan Motor Company#Japan|Nissan Prince Shop]]" until 1999, when "Nissan Red Stage" replaced it. Nissan Red Stage itself has been replaced as of 2007. The Skyline lives on as the G Series of [[Infiniti]].

To capitalize on the renewed investment during [[1964 Summer Olympics]], Nissan established the gallery on the second and third floors of the San-ai building, located in [[Ginza, Tokyo]]. To attract visitors, Nissan started using beautiful female showroom attendants where Nissan held a competition to choose five candidates as the first class of Nissan Miss Fairladys, modeled after "Datsun Demonstrators" from the 1930s who introduced cars. The Fairlady name was used as a link to the popular Broadway play ''[[My Fair Lady]]'' of the era. Miss Fairladys became the marketers of the [[Datsun 1500, 1600, 2000 Roadster|Datsun Fairlady 1500]].<ref>{{cite web |url=http://www.autoblog.com/2012/08/12/nissan-recalls-the-birth-of-miss-fairlady/ |title=Nissan recalls the birth of Miss Fairlady |website=Autoblog.com |date=12 August 2012 |access-date=10 August 2013 |archive-date=1 July 2016 |archive-url=https://web.archive.org/web/20160701203843/http://www.autoblog.com/2012/08/12/nissan-recalls-the-birth-of-miss-fairlady/ |url-status=live }}</ref><ref>{{cite web |url=http://www.vehiclepassion.com/2012/08/09/fair-lady-nissan%E2%80%99s-beautiful-showroom-models-video/ |title=Fair Lady: Nissan's beautiful showroom models |website=Vehiclepassion.com |date=9 August 2012 |access-date=10 August 2013 |archive-url=https://web.archive.org/web/20160327034648/http://www.vehiclepassion.com/2012/08/09/fair-lady-nissan%e2%80%99s-beautiful-showroom-models-video/ |archive-date=27 March 2016 |url-status=dead }}</ref><ref>{{cite web |url=http://reports.nissan-global.com/EN/?p=6299 |title=The Birth of Miss Fairlady |website=Reports.nissan-global.com |access-date=10 August 2013 |archive-date=3 December 2015 |archive-url=https://web.archive.org/web/20151203143658/http://reports.nissan-global.com/EN/?p=6299 |url-status=dead }}</ref>

In April 2008, 14 more Miss Fairlady candidates were added, for a total of 45 Nissan Miss Fairlady pageants (22 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).<ref>{{cite web |url=http://www.nissan-global.com/JP/NEWS/2008/_STORY/080530-01-j.html |title=2008年度日産ミスフェアレディ 新体制発表 |archive-url=https://web.archive.org/web/20131102095736/http://www.nissan-global.com/JP/NEWS/2008/_STORY/080530-01-j.html |archive-date=2 November 2013 |website=Nissan-global.com |date=30 May 2008 |access-date=10 August 2013 |language=ja |url-status=dead }}</ref>

In April 2012, 7 more Miss Fairlady candidates were added, for a total of 48 Nissan Miss Fairlady pageants (26 in Ginza, 8 in Sapporo, 7 in Nagoya, 7 in Fukuoka).<ref>{{cite web |url=http://www.nissan-global.com/JP/NEWS/2012/_STORY/120521-01-j.html |title=2012年度日産ミスフェアレディ 新体制発表 |archive-url=https://web.archive.org/web/20130310204040/http://www.nissan-global.com/JP/NEWS/2012/_STORY/120521-01-j.html |archive-date=10 March 2013 |website=Nissan-global.com |date=21 May 2012 |access-date=10 August 2013 |language=ja |url-status=dead }}</ref>

In April 2013, 6 more Miss Fairlady candidates were added to Ginza showroom, for a total of 27 48th Ginza Nissan Miss Fairlady pageants.<ref>{{cite web |url=http://www.nissan-global.com/JP/NEWS/2013/_STORY/130529-01-j.html |title=2013年度日産ミスフェアレディ 新体制発表 |archive-url=https://web.archive.org/web/20131102095740/http://www.nissan-global.com/JP/NEWS/2013/_STORY/130529-01-j.html |archive-date=2 November 2013 |website=Nissan-global.com |date=29 May 2013 |access-date=10 August 2013 |language=ja |url-status=dead }}</ref>

=== Expansion into foreign markets ===
[[File:1971 Datsun 240-Z coupe - green - fvl.jpg|thumb|1971 [[Datsun 240Z]] (US) in green metallic]]
[[File:1980 Datsun Pickup (cropped).jpg|thumb|1980 Datsun 720 2-door "King Cab" (US)]]
In the 1950s Nissan decided to expand into worldwide markets. Nissan management realized, that its Datsun small car line would fulfill an unmet need in markets such as Australia and the world's largest car market, the United States. Nissan first showcased the [[Datsun Bluebird#310/311/312 series|Datsun Bluebird]] at the 1958 [[Los Angeles Auto Show]].<ref name="NISSANCORPORATEHISTORY"/><ref>{{cite web |url=http://www.datsunhistory.com/datsunhistory5.html |title=Datsun story 5 |publisher=Datsunhistory.com |access-date=25 February 2014 |archive-date=10 April 2014 |archive-url=https://web.archive.org/web/20140410215915/http://www.datsunhistory.com/datsunhistory5.html |url-status=dead }}</ref> Nissan had entered the Middle East market in 1957 when it sold its first car in Saudi Arabia.<ref>{{cite web|title=Nissan In The Middle East |url=http://www.nissan-me.com/en/web/header/header_7221.htm|publisher=Nissan Middle East |url-status=dead |archive-url=https://web.archive.org/web/20161223043459/http://www.nissan-me.com/en/web/header/header_7221.htm |archive-date= 23 Dec 2016 }}</ref> The company formed a US subsidiary, [[Nissan Motor Corporation U.S.A.]], in Gardena, California<ref>{{cite web |url=http://www.nissan-global.com/EN/DOCUMENT/PDF/FF/2001/ff2001_04.pdf |title=Major Offices and Facilities <North America> |publisher=Nissan USA |date=31 March 2002 |access-date=30 October 2016 |url-status=dead |archive-url=https://web.archive.org/web/20170202005007/http://www.nissan-global.com/EN/DOCUMENT/PDF/FF/2001/ff2001_04.pdf |archive-date=2 February 2017 }}</ref> in 1960 headed by [[Yutaka Katayama]].<ref name="NISSANCORPORATEHISTORY" /> Nissan continued to improve the Sedan series with the latest technological advancements and chic Italianate styling for sporty cars such as the [[Datsun Fairlady]] roadsters, the race-winning [[Nissan Bluebird|411 series]], the [[Datsun 510]] and the [[Datsun 240Z]]. By 1970 Nissan had become one of the world's largest exporters of automobiles.<ref>{{cite web |url=https://www.autobild.es/coches/nissan/historia |title=Historia de la marca de coches Nissan |publisher=Autobild |date=24 May 2017 |language=Spanish |access-date=2021-12-12 |archive-date=23 November 2021 |archive-url=https://web.archive.org/web/20211123111136/https://www.autobild.es/coches/nissan/historia |url-status=live }}</ref>  In 1970, Teocar was established, which was a Greek assembly plant created in cooperation with local Nissan distributor Theocharakis.<ref name="ΤΕΟΚΑΡ ΑΒΕΕ">{{cite web | url = http://news247.gr/eidiseis/weekend-edition/teokar_otan_oi_iapwnes_ypoklinotan_sthn_ellada.2863142.html | archive-url = https://web.archive.org/web/20190123030308/https://www.news247.gr/weekend-edition/teokar-otan-oi-iapones-ypoklinotan-stin-ellada.6278052.html | title = ΤΕΟΚΑΡ: Όταν οι Ιάπωνες "υποκλίνονταν" στην Ελλάδα | trans-title = TEOKAR: When the Japanese "kowtowed" to Greece | language = el | last = Donas | first = Dimitris | publisher = news247.gr | archive-date = 2019-01-23 | date = 2014-07-28 | access-date = 9 November 2014 | url-status = dead }}</ref>

Nissan Mexicana was established in the early-1960s and commenced manufacturing in 1966 at the [[Civac|Cuernavaca assembly facility]], making it Nissan's first North American assembly plant. In the wake of the [[1973 oil crisis]], consumers worldwide, especially in the lucrative US market, began turning to high-quality small economy cars. To meet the growing demand the new [[Nissan Sunny]], the company built new factories in Mexico, Australia, New Zealand, Taiwan, United States, and South Africa. The "[[Chicken Tax]]" of 1964 placed a 25 percent tax on commercial vans imported to the United States. Nissan Motor Manufacturing Corporation USA was established in 1980.<ref name="wsjtransit">{{cite news | title = To Outfox the Chicken Tax, Ford Strips Its Own Vans | newspaper = The Wall Street Journal | first = Matthew | last = Dolan | url = https://www.wsj.com/articles/SB125357990638429655 | date = 23 September 2009 | access-date = 12 August 2017 | archive-date = 10 March 2022 | archive-url = https://web.archive.org/web/20220310044857/https://www.wsj.com/articles/SB125357990638429655 | url-status = live }}</ref> Nissan, [[Toyota]] and [[Honda]] began establishing manufacturing plants in the US in the early-1980s.<ref name="wsjtransit"/> Nissan's initial assembly plant [[Nissan Smyrna Assembly Plant|Smyrna assembly plant]] broke ground in 1980 and at first only built trucks such as the [[Datsun 720]] and the [[Nissan Hardbody Truck]], but has since expanded to produce several car and SUV lines, including the [[Nissan Altima]], the [[Nissan Maxima]], as well as the Rogue, Pathfinder, Infiniti QX60, and the [[Nissan Leaf]] [[all-electric car]]. The addition of mass-market automobiles was in response to the 1981 Voluntary Export Restraints imposed by the US Government. An engine plant in [[Decherd, Tennessee]] followed. Most recently a second assembly plant was established in [[Canton, Mississippi]].<ref name="ΤΕΟΚΑΡ ΑΒΕΕ"/>

[[File:1985 Nissan Cherry Europe 1.2 Front.jpg|thumb|(Alfa-Romeo built) 1985 Nissan Cherry Europe]]

By the early-1980s, Nissan Datsun had long been the best selling Japanese brand in Europe.<ref name=nouv>{{cite journal |journal=Le Moniteur de l'Automobile |page=28 |title=Lotus, R-R & Co |last=Fisher |first=Brian |location=Brussels, Belgium |language=fr |volume=34 |number=764 |date=10 March 1983 |ref=mon764 |publisher=Editions Auto-Magazine}}</ref> The Greek manufacturing plant itself was closed. A joint venture with Italy's then state-owned [[Alfa Romeo]] was also entered in 1980, leading to Italian production of the [[Nissan Cherry]] and an Alfa-badged and motorized version, the [[Alfa Romeo Arna]].<ref name=Arna>{{cite news |title=Alfa Venture |url=https://news.google.com/newspapers?id=SOdUAAAAIBAJ&pg=3673,3250718 |page=17 |publisher=The Age |date=22 September 1980 |access-date=19 August 2012 |archive-date=9 August 2021 |archive-url=https://web.archive.org/web/20210809022908/https://news.google.com/newspapers?id=SOdUAAAAIBAJ&pg=3673,3250718 |url-status=live }}</ref>

In 2001 Nissan established a manufacturing plant in Brazil. In 2005 Nissan added operations in India, through its subsidiary [[Nissan Motor India Private Limited]].<ref name=nmipl-corp>{{cite web |url=http://www.nissan.in/en/web/header/header_4385.htm |title=Nissan – Corporate Information |publisher=Nissan.in |access-date=4 December 2009 |url-status=dead |archive-url=https://web.archive.org/web/20120829005503/http://www.nissan.in/en/web/header/header_4385.htm |archive-date=29 August 2012 }}</ref> With its global alliance partner [[Renault]], Nissan invested $990 million to set up a manufacturing facility in [[Chennai]], catering to the Indian market as well as a base for exports of small cars to Europe.<ref>{{cite web |url=http://www.nissan-global.com/EN/NEWS/2010/_STORY/100317-01-e.html |title=The Renault-Nissan Alliance Inaugurates Plant in Chennai, India |publisher=Nissan |date=17 March 2010 |access-date=25 February 2014 |url-status=dead |archive-url=https://web.archive.org/web/20131102095645/http://www.nissan-global.com/EN/NEWS/2010/_STORY/100317-01-e.html |archive-date=2 November 2013 }}</ref><ref name=et-launch>{{cite news|url=http://economictimes.indiatimes.com/articleshow/5019205.cms |title=Nissan launches 2 new cars in India |publisher=The Economic Times |date=16 September 2009 |access-date=4 December 2009 |url-status=live |archive-url=https://web.archive.org/web/20100901144654/http://economictimes.indiatimes.com/articleshow/5019205.cms |archive-date= 1 Sep 2010 }}</ref>

Nissan sold nearly 520,000 new vehicles in China in 2009 in a joint venture with [[Dongfeng Motor]]. To meet increased production targets, Dongfeng-Nissan expanded its production base in [[Guangzhou]], which would become Nissan's largest factory around the globe in terms of production capacity.<ref>{{cite web |url=http://chinaautoweb.com/2010/05/nissans-second-guangzhou-factory-breaks-ground/ |title=Nissan's Second Guangzhou Factory Breaks Ground |publisher=ChinaAutoWeb.com |access-date=21 May 2010 |archive-date=22 July 2011 |archive-url=https://web.archive.org/web/20110722041233/http://chinaautoweb.com/2010/05/nissans-second-guangzhou-factory-breaks-ground/ |url-status=live }}</ref> Nissan also has moved and expanded its Nissan Americas Inc. headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.<ref>{{cite web |url=http://www.nissanusa.com/about/corporate-info |title=Nissan Corporate Info |publisher=Nissan USA |access-date=10 April 2016 |archive-date=29 July 2017 |archive-url=https://web.archive.org/web/20170729205419/https://www.nissanusa.com/about/corporate-info |url-status=live }}</ref>

In the United States, Nissan has been increasing its reliance on sales to daily-rental companies like [[Enterprise Rent-A-Car]] or [[The Hertz Corporation|Hertz]]. In 2016, Nissan's rental sales jumped 37% and in 2017 Nissan became the only major automaker to boost rental sales when the [[Detroit Three]] cut back less profitable deliveries to daily-rental companies, which traditionally are the biggest customers of domestic automakers.<ref>{{cite news|last1=Colias|first1=Mike|last2=Roberts|first2=Adrienne|title=U.S. Auto Sales Fall as Fewer Vehicles Go to Rental Chains|url=https://www.msn.com/en-us/money/companies/us-auto-sales-fall-as-fewer-vehicles-go-to-rental-chains/ar-BBDFq8G|access-date=5 July 2017|work=The Wall Street Journal|date=3 July 2017|archive-date=7 July 2017|archive-url=https://web.archive.org/web/20170707103014/http://www.msn.com/en-us/money/companies/us-auto-sales-fall-as-fewer-vehicles-go-to-rental-chains/ar-BBDFq8G|url-status=live}}</ref>

=== Project 901 ===
Project 901 was an initiative in the mid-1980s, and it represented a desire for Nissan to offer technologically advanced cars by 1990. Known by various names such as P901 Activity, 901 Activity, 901 Plan, 901 Operation, and Project 901, the project began under the leadership of Nissan President Yutaka Kume (1985–1992).

Project 901 was initiated in early 1985 in response to the growing demand for new, technically advanced cars from all Japanese manufacturers. With a market share of around 25% then, Nissan saw a decline to less than 20%, prompting the company to address its shortcomings. Under the banner of 'Aiming to be the world's best in technology by the 1990s,' the plan focused on the technological development of chassis, engines, suspensions, handling, design, and quality improvements for all car models to be introduced before 1990.<ref name="Project901">{{cite web |last1=Hagiwara |first1=Fumihiro |title=Glory once again! The current location of famous cars born in the Nissan 901 movement |url=https://bestcarweb.jp/usedcar/256595 |website=Best Car Web |date=7 March 2021 |publisher=KODANSHA BC Ltd. |access-date=16 May 2024 |archive-date=16 May 2024 |archive-url=https://web.archive.org/web/20240516213521/https://bestcarweb.jp/usedcar/256595 |url-status=live }}</ref><ref name="Nissan History">{{cite web |title=Manufacturing has given birth to many stories |url=https://www.nissan-global.com/EN/HERITAGE/STORIES/ |website=Nissan Motor Corporation |access-date=16 May 2024 |archive-date=26 May 2024 |archive-url=https://web.archive.org/web/20240526171748/https://www.nissan-global.com/EN/HERITAGE/STORIES/ |url-status=live }}</ref>

===Alliance with Renault===
{{further|Renault–Nissan–Mitsubishi Alliance}}In 1999, facing severe financial difficulties, Nissan entered an alliance with [[Renault]] of France.<ref name=":0" /> In June 2001, Renault executive [[Carlos Ghosn]] was named chief executive officer of Nissan. In May 2005, Ghosn was named president of Nissan's partner company Renault. He was appointed president and CEO of Renault on 6 May 2009.<ref>{{cite web|url=http://www.renault.com/en/groupe/management-et-gouvernance/comite-de-direction/pages/carlos-ghosn.aspx|title=Carlos Ghosn, Chairman and Chief Executive Office|publisher=Renault|access-date=26 January 2014|archive-date=21 January 2014|archive-url=https://web.archive.org/web/20140121070655/http://www.renault.com/en/groupe/management-et-gouvernance/comite-de-direction/pages/carlos-ghosn.aspx|url-status=live}}</ref>

Under CEO Ghosn's "Nissan Revival Plan" (NRP), the company has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history, catapulting Nissan to record profits and a dramatic revitalization of both its Nissan and [[Infiniti]] model line-ups.<ref>{{Cite book|last=Magee|first=David|url=https://books.google.com/books?id=Sh4EpoQO1dcC&q=Nissan+Revival+Plan|title=Turnaround: How Carlos Ghosn Rescued Nissan|date=2003-01-07|publisher=Harper Collins|isbn=978-0-06-051485-3|language=en}}</ref><ref>{{Cite book|last=Inoue|first=Takashi|url=https://books.google.com/books?id=bshUDwAAQBAJ&dq=Nissan+Revival+Plan+turnaround&pg=PT255|title=Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective|date=2018-04-09|publisher=Routledge|isbn=978-1-351-67962-6|language=en}}</ref> Ghosn has been recognized in Japan for the company's turnaround in the midst of an [[Lost Decade (Japan)|ailing Japanese economy]]. Ghosn and the Nissan turnaround were featured in Japanese [[manga]] and popular culture. His achievements in revitalizing Nissan were noted by the Japanese government, which awarded him the [[Medals of Honour (Japan)|Japan Medal with Blue Ribbon]] in 2004.<ref>{{cite web|title=平成16年春の褒章受章者名簿|url=http://www.meti.go.jp/kohosys/press/0005190/0/040428hosho.pdf|website=[[Ministry of Economy, Trade and Industry|METI]]|language=ja}}{{Dead link|date=February 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

On 1 April 2017, Ghosn stepped down as CEO of Nissan, while remaining chairman of the company. He was replaced as CEO by his then-deputy [[Hiroto Saikawa]].<ref>{{cite news |url=https://www.nytimes.com/2017/02/22/business/nissan-executive-carlos-ghosn.html |title=Carlos Ghosn, Executive Who Revived Nissan, Will Step Aside |work=The New York Times |date=22 February 2017 |access-date=13 March 2017 |archive-date=14 March 2017 |archive-url=https://web.archive.org/web/20170314200557/https://www.nytimes.com/2017/02/22/business/nissan-executive-carlos-ghosn.html |url-status=live }}</ref> On 19 November 2018, Ghosn was fired as chairman following his arrest for the alleged under-reporting of his income to Japanese financial authorities.<ref>{{Cite news|url=https://www.forbes.com/sites/davidkiley5/2018/11/19/legendary-ceo-carlos-ghosn-arrested/#5147bfd51130|title=Legendary CEO Carlos Ghosn Arrested, Forced Out Of Nissan|last=Kiley|first=David|work=Forbes|access-date=2018-11-19|language=en|archive-date=19 November 2018|archive-url=https://web.archive.org/web/20181119184942/https://www.forbes.com/sites/davidkiley5/2018/11/19/legendary-ceo-carlos-ghosn-arrested/#5147bfd51130|url-status=live}}</ref> After 108 days in detention, Ghosn was released on bail, but after 29 days he was again detained on new charges (4 April 2019). He had been due to hold a news conference, but instead, his lawyers released a video of Ghosn alleging this 2018–19 Nissan scandal is itself evidence of value destruction and Nissan corporate mismanagement.<ref>{{Cite news|url=https://www.youtube.com/watch?v=BqmL8UV5dE4 |archive-url=https://ghostarchive.org/varchive/youtube/20211211/BqmL8UV5dE4| archive-date=2021-12-11 |url-status=live|title=Carlos Ghosn's Video Message|work=Nikkei Asian Review|access-date=12 April 2019|language=en}}{{cbignore}}</ref><ref>{{Cite web|date=2019-11-19|title=A year after his shocking arrest, Carlos Ghosn is out to prove Nissan conspiracy|url=https://www.latimes.com/business/story/2019-11-19/carlos-ghosn-nissan-conspiracy|access-date=2020-09-15|website=Los Angeles Times|language=en-US|archive-date=7 November 2020|archive-url=https://web.archive.org/web/20201107074834/https://www.latimes.com/business/story/2019-11-19/carlos-ghosn-nissan-conspiracy|url-status=live}}</ref> In September 2019, Saikawa resigned as CEO, following allegations of improper payments received by him.<ref>{{Cite news|last=Dooley|first=Ben|date=2019-09-09|title=Nissan Takes Another Hit as C.E.O. Hiroto Saikawa Leaves|language=en-US|work=The New York Times|url=https://www.nytimes.com/2019/09/09/business/nissan-ceo-hiroto-saikawa.html|access-date=2020-09-15|issn=0362-4331|archive-date=30 September 2020|archive-url=https://web.archive.org/web/20200930222432/https://www.nytimes.com/2019/09/09/business/nissan-ceo-hiroto-saikawa.html|url-status=live}}</ref> Yasuhiro Yamauchi was appointed as acting CEO.<ref>{{cite web|url=https://mainichi.jp/english/articles/20190909/p2g/00m/0bu/082000c|title=Nissan CEO Saikawa to quit Sept. 16 in face of overpaid compensation|work=The Mainichi|date=9 September 2019|access-date=8 October 2019|archive-date=8 October 2019|archive-url=https://web.archive.org/web/20191008234849/https://mainichi.jp/english/articles/20190909/p2g/00m/0bu/082000c|url-status=dead}}</ref> In October 2019, the company appointed Makoto Uchida as its next CEO.<ref>{{cite press release|url=https://global.nissannews.com/en/releases/release-559fc70b5698d6bfc3e1aeda3705d6d1-191008-02-e|title=Nissan appoints new top leadership|publisher=Nissan|date=8 October 2019|access-date=8 October 2019|archive-date=8 October 2019|archive-url=https://web.archive.org/web/20191008233347/https://global.nissannews.com/en/releases/release-559fc70b5698d6bfc3e1aeda3705d6d1-191008-02-e|url-status=live}}</ref> On 1 December 2019, Uchida became CEO.<ref>{{cite news |url=https://www.autonews.com/executives/nissans-new-ceo-rolling-his-sleeves-us-market |title=Nissan's new CEO is rolling up his sleeves on U.S. market |work=Automotive News |location=US |date=6 January 2020 |access-date=31 May 2020 |archive-date=4 August 2020 |archive-url=https://web.archive.org/web/20200804170324/https://www.autonews.com/executives/nissans-new-ceo-rolling-his-sleeves-us-market |url-status=live }}</ref>

In January 2023, Renault said it intended to transfer almost 30% of its controlling stake in Nissan to a French trust (pending approval by both companies), reducing its shares with voting rights to a minority 15% and, in doing so, matching Nissan shares in Renault to gain equal voting rights. The shareholding and voting ratio of both companies is set to be fixed in the future. The agreement also included Nissan investing in Ampere (a proposed Renault subsidiary for electric cars) and projects in various markets.<ref>{{cite web |title=Nissan, Renault move toward alliance rejig, to make statement -sources |url= https://www.euronews.com/next/2023/01/30/nissan-renault |date=30 January 2023 |access-date=30 January 2023 |work=Euronews}}</ref><ref>{{cite press release |title=Statement |url=https://media.alliancernm.com/statement//?lang=eng |access-date=31 January 2023 |date=30 January 2023 |publisher=Alliance |archive-date=30 January 2023 |archive-url=https://web.archive.org/web/20230130111254/https://media.alliancernm.com/statement//?lang=eng |url-status=live }}</ref> In February 2023, both companies approved the going-ahead for the shareholding changes. Final details and regulatory clearances for the transaction were set to be completed by the first quarter of 2023 and it would be done by the fourth quarter. The companies also approved joint projects and Nissan's Ampere investment.<ref>{{cite press release |title=Renault-Nissan-Mitsubishi Alliance open a new chapter for their partnership |url=https://media.renaultgroup.com/renault-nissan-mitsubishi-alliance-open-a-new-chapter-for-their-partnership/?lang=eng |access-date=6 February 2023 |date=6 February 2023 |publisher=Renault |archive-date=6 February 2023 |archive-url=https://web.archive.org/web/20230206122128/https://media.renaultgroup.com/renault-nissan-mitsubishi-alliance-open-a-new-chapter-for-their-partnership/?lang=eng |url-status=live }}</ref> The share transfer was completed in November 2023.<ref name=share/>

=== Financial difficulties ===

Starting in late-July 2019, Nissan laid off 12,500 employees over three years, citing a 95% year on year net income fall. Hiroto Saikawa, CEO at the time, confirmed the majority of those cuts would be plant workers.<ref>{{cite web |last1=Lee |first1=Timothy B. |title=Nissan plans 12,500 layoffs after operating profits fall 98% |url=https://arstechnica.com/cars/2019/07/nissan-plans-12500-layoffs-after-operating-profits-fall-98-percent/ |website=ars Technica |access-date=1 August 2019 |date=25 July 2019 |archive-date=31 July 2019 |archive-url=https://web.archive.org/web/20190731181414/https://arstechnica.com/cars/2019/07/nissan-plans-12500-layoffs-after-operating-profits-fall-98-percent/ |url-status=live }}</ref>

In May 2020, Nissan cut production capacity by 20% due to the [[COVID-19 pandemic]]. It further announced that its chief operating officer [[Aswani Gupta (Adani Port)|Ashwani Gupta]] was to be in charge of rebuilding the Japanese carmaker's brand in the US, the company also decided on cutting its model line-up and closing plants around the globe.<ref>{{Cite news|last=Inagaki|first=Kana|date=2020-05-01|title=Nissan's global deputy to oversee brand revival in US|url=https://www.ft.com/content/5dfd29a1-55f5-4bae-a970-1ba9ed62a7ae|access-date=2020-05-29|website=Financial Times|location=US}}</ref> In mid-2020, the company shut down factories in Indonesia and Spain, and exited the South Korean car market.<ref>{{Cite web|last=Banerji|first=Sumant|date=2020-05-28|title=Nissan shuts down factories in Indonesia and Barcelona; India under scrutiny|url=https://www.businesstoday.in/sectors/auto/nissan-shuts-down-factories-in-indonesia-and-barcelona-india-under-scrutiny/story/405255.html|access-date=2020-05-29|website=Business Today|location=India|archive-date=5 June 2020|archive-url=https://web.archive.org/web/20200605044353/https://www.businesstoday.in/sectors/auto/nissan-shuts-down-factories-in-indonesia-and-barcelona-india-under-scrutiny/story/405255.html|url-status=live}}</ref><ref>{{Cite web|last=Pham|first=Sherisse|date=2020-05-28|title=Nissan to cut production capacity by 20% after suffering worst year since 2009|url=https://www.cnn.com/2020/05/28/business/nissan-earnings-covid-intl-hnk/index.html|access-date=2020-05-29|website=CNN|archive-date=29 May 2020|archive-url=https://web.archive.org/web/20200529054331/https://www.cnn.com/2020/05/28/business/nissan-earnings-covid-intl-hnk/index.html|url-status=live}}</ref> Nissan pulled out of South Korea by December due to worsening business environment amidst the pandemic and the [[2019 boycott of Japanese products in South Korea]].<ref>{{cite news|date=2020-05-29|title=Nissan, Infiniti pulling out of Korea|work=The Korea Times|location=Korea|url=https://www.koreatimes.co.kr/www/tech/2020/09/419_290335.html|access-date=1 August 2020|archive-date=11 October 2021|archive-url=https://web.archive.org/web/20211011105450/https://www.koreatimes.co.kr/www/tech/2020/09/419_290335.html|url-status=live}}</ref> Service centers were managed to provide after-sales services such as vehicle quality assurance and parts management for eight years.<ref>{{cite news |url=http://www.businesskorea.co.kr/news/articleView.html?idxno=46627 |title=Nissan to Withdraw from Korean Market after 16 Years of Operation |first=Michael |last=Herh |work=Business Korea |location=Korea |date=2020-05-29 |access-date=2022-04-13 |archive-date=13 June 2022 |archive-url=https://web.archive.org/web/20220613214458/http://www.businesskorea.co.kr/news/articleView.html?idxno=46627 |url-status=live }}</ref> In November 2020, Nissan reported a $421 million loss in the last quarter due to the COVID-19 pandemic and the scandal concerning Ghosn.<ref>{{Cite web|last=Kageyama|first=Yuri|date=2020-11-12|title=Nissan posts loss amid pandemic and financial scandal|url=https://www.irishexaminer.com/world/arid-40080734.html|access-date=2020-11-12|website=Irish Examiner|language=en|archive-date=12 November 2020|archive-url=https://web.archive.org/web/20201112184042/https://www.irishexaminer.com/world/arid-40080734.html|url-status=live}}</ref> According to a spokesperson of Nissan North America, the company had suffered from a strategy of "volume at any cost", which has been attributed by analysts to Ghosn.<ref>{{Cite web|last=Boudette|first=Neal E.|title=The roots of Nissan's rapid decline|url=https://www.chicagotribune.com/autos/sns-nyt-nissan-rapid-decline-20200115-mmiqicy3r5ag3i6sesxdjhmqea-story.html|access-date=2021-08-04|website=Chicago Tribune|date=15 January 2020|archive-date=4 August 2021|archive-url=https://web.archive.org/web/20210804122736/https://www.chicagotribune.com/autos/sns-nyt-nissan-rapid-decline-20200115-mmiqicy3r5ag3i6sesxdjhmqea-story.html|url-status=live}}</ref> Commentators note that the company's US sales, which had dropped by half in seven years between 2017 and 2024 were likely caused by well-publicized reliability issues stemming from the company's [[Continuously variable transmission|Xtronic CVT transmission]] and, to a lesser extent, problems with the [[Nissan Rogue|Rogue]]'s four-wheel drive system.<ref>{{cite web | url = https://motor-fan.jp/mf/article/328892/ | archiveurl = https://web.archive.org/web/20250621105829/https://motor-fan.jp/mf/article/328892/ | archivedate = 21 June 2025 | title = 日産不振の遠因はCVTと４WDのトラブル。「技術の日産」はどこへ行った？ | trans-title = The root cause of Nissan's slump lies in problems with its CVT and 4WD systems. Where did "Nissan technology" go? | first = Shigeo | last = Makino | work = Motor-Fan | date = 19 May 2025 | language = ja }}</ref>

In 2023, news emerged about serious disagreements between COO Ashwani Gupta and CEO Makoto Uchida. This led to exit of Gupta and caused further turmoil in the company.<ref>{{Cite web|last=Leo |first=Lewis E.|title=Nissan's internal leadership clash forces top executive's exit |url= https://www.ft.com/content/7b9d1713-029b-4f77-bf5e-9ba2c529f856|access-date=2024-08-04|website=Financial Times|location=US|date=15 July 2023}}</ref>

In November 2024, Nissan created an emergency turnaround plan which saw it cut its annual operating profit forecast by 70% to 150 billion yen ($975 million), marking its second downward revision after a 17% cut earlier in the year.<ref name="Inagaki">{{Cite news |last1=Inagaki |first1=Kana |last2=Dempsey |first2=Harry |date=2024-11-07 |title=Nissan cuts 9,000 jobs and halves CEO's pay as it sinks to a loss |url=https://www.ft.com/content/dad04e10-c634-4d1e-9d4d-fb44ce7cf46b |access-date=2024-11-07 |work=Financial Times|location=US}}</ref> Nissan also planned to cut 9,000 jobs and cut global production capacity by 20%.<ref name="Inagaki"/> Around this time, a Nissan executive told the Financial Times that, unless there is a major turnaround, Nissan will cease to exist in "12 to 14 months".<ref>{{Cite news |last1=Inagaki |first1=Kana |last2=Dempsey |first2=Harry |last3=White |first3=Sarah |last4=Keohane |first4=David |date=2024-11-26 |title=Nissan seeks anchor investor to help it through make-or-break 12 months |url=https://www.ft.com/content/970897c4-6d61-44f8-ae39-327c7c64e2c9 |access-date=2025-04-25 |work=Financial Times|location=US}}</ref> Sales were down across the board, with US sales down by almost half since 2017, thanks in large part to unreliable CVT transmissions and weak rear differentials.<ref>{{cite web | url = https://motor-fan.jp/article/784246/ | title = 日産不振の遠因はCVTと４WDのトラブル。「技術の日産」はどこへ行った？ | trans-title = The root cause of Nissan's slump is problems with CVT and 4WD. Where has 'Nissan, the technology leader' gone? | language = ja | date = 19 May 2025 | archiveurl = https://web.archive.org/web/20250814223330/https://motor-fan.jp/article/784246/ | archivedate = 14 August 2025 | work = MotorFan | first= Shigeo | last = Makino }}</ref>

===Attempted merger with Honda===
On 23 December 2024, Nissan officially announced an MOU had been entered to merge with fellow Japanese automaker [[Honda]] to become the 3rd largest auto company by sales. [[Mitsubishi Motors]], in which Nissan has 24% ownership, also agreed to join the talks of integration.<ref>{{Cite web | date=2024-12-23 |title=Honda and Nissan officially begin merger talks to create world's third-largest automaker |work=CNBC |language=en |url=https://cnbc.com/2024/12/23/honda-and-nissan-merger-talks.html |access-date=2024-12-23 |archive-date=2024-12-23 |archive-url=https://web.archive.org/web/20241223105115/https://cnbc.com/2024/12/23/honda-and-nissan-merger-talks.html/ |url-status=live}}</ref><ref>{{Cite web |title=Nissan and Honda Begin Merger Talks for 2025 |first=Mason |last=Brooks |website=Dashscroll |url=https://dashscroll.com/nissan-and-honda-begin-merger-talks/ |date=2024-12-18 |access-date=2025-01-06 |location=Romania |archive-date=4 January 2025 |archive-url=https://web.archive.org/web/20250104005627/https://dashscroll.com/nissan-and-honda-begin-merger-talks/ |url-status=dead }}</ref>

In February 2025, Honda and Nissan announced that their boards had voted to end talks to merge. Nissan reportedly backed out of the talks with larger rival Honda after negotiations were complicated by growing differences, including Honda's proposal that Nissan become a subsidiary.<ref>{{Cite web |title=Honda, Nissan end merger talks, scuttling $60bn deal |url=https://www.aljazeera.com/news/2025/2/13/honda-nissan-end-merger-talks-scuttling-60bn-deal |access-date=2025-02-13 |website=Al Jazeera |language=en}}</ref>

In March 2025, Nissan announced that Chief Planning Officer Ivan Espinosa would take over as chief executive officer from 1 April 2025, and Uchida would be stepping down amid mounting pressure due to the company's declining earnings and the collapse of merger talks with Honda.<ref>{{Cite news |first1=Jenni |last1=Reid |first2=Hui Jie |last2=Lim |date=2025-03-11 |title=Nissan CEO Makoto Uchida to step down on April 1, planning officer Espinosa named successor |url=https://www.cnbc.com/2025/03/11/nissan-ceo-makoto-uchida-to-step-down-on-april-1.html |access-date=2025-03-11 |website=CNBC }}</ref><ref>{{Cite press release|date=2025-03-11 |title=Nissan appoints new leadership: CEO and senior management changes announced|url=https://global.nissannews.com/en/releases/250311-00-e|access-date=2025-03-14|publisher=nissannews|location=Yokohama, Japan}}</ref>

===Turnaround plans===
After making a {{yen|671 billion}} loss in the 2024/2025 financial year, CEO Ivan Espinosa announced that Nissan will by 2027 close seven factories globally, with the loss of 20,000 jobs, reducing the number of factories from 17 to 10.<ref name=guardian-20250513>{{cite news |url=https://www.theguardian.com/business/2025/may/13/nissan-shut-factories-cutting-jobs-honda-us-china |title=Nissan to shut seven factories, cutting 20,000 jobs worldwide |last1=Kollewe |first1=Julia |last2=Jolly |first2=Jasper |newspaper=The Guardian |date=13 May 2025 |access-date=17 April 2026}}</ref> In April 2026, he announced the number of car models would be reduced from 56 to 45, to focus investment on more profitable models. He reaffirmed the commitment to [[hybrid car]]s, and announced plans to work toward providing [[Self-driving car|autonomous driving]] in 90% of vehicles.<ref name=guardian-20260414>{{cite news |url=https://www.theguardian.com/business/2026/apr/14/nissan-turnaround-plan-pins-hopes-on-ai-defined-vehicles |title=Nissan turnaround plan pins hopes on 'AI-defined vehicles' |last=Jolly |first=Jasper |newspaper=The Guardian |date=14 April 2026 |access-date=17 April 2026}}</ref>

== Nissan technologies ==
In 1982, Nissan's first final assembly robots were installed in the Murayama plant, where the then-new [[Nissan March|March/Micra]] was assembled. In 1984, the Zama plant began to be robotized; this automation process then continued throughout Nissan's factories.<ref name=DF87>{{citation | title = Data File 1987 | publisher = Nissan Motor Co., Ltd. | page = 22 | location = Tokyo, Japan | date = April 1987 }}</ref>

[[Nissan electric vehicles]] have been produced intermittently since 1946. In 2010, the [[Nissan Leaf (first generation)|Nissan Leaf]] plug-in [[battery electric vehicle]] was introduced; it was the world's most sold [[plug-in electric car]] for nearly a decade. It was preceded by the [[Nissan Altra|Altra]] and the [[Nissan Hypermini|Hypermini]]. Until surpassed by Tesla, Nissan was the world's largest [[electric vehicle|electric vehicle (EV)]] manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018.<ref name=Leaf3bi/> In 2022, it was announced that Nissan was intending to create solid-state batteries for electric vehicles.<ref>{{Cite web |last=Lyons |first=Kim |date=9 April 2022 |title=Nissan plans to launch its first EV with a solid-state battery by 2028 |url=https://www.theverge.com/2022/4/8/23017045/nissan-ev-solid-state-battery-yokohama-plant-2028 |access-date=7 February 2023 |website=The Verge |archive-date=7 February 2023 |archive-url=https://web.archive.org/web/20230207145711/https://www.theverge.com/2022/4/8/23017045/nissan-ev-solid-state-battery-yokohama-plant-2028 |url-status=live }}</ref>

== Relationships with other car companies ==
[[File:Nissan Head Office 2009.jpg|250px|thumb|right|Nissan main office]]

In Australia, between 1989 and 1992, [[Nissan Australia]] shared models with [[Ford Australia]] under a government-backed rationalisation scheme known as the [[Button car plan|Button Plan]], with a version of the [[Nissan Pintara]] being sold as the [[Ford Corsair#Ford Corsair UA - Australia|Ford Corsair]] and a version of the [[Ford Falcon (XF)|Ford Falcon]] as the [[Ford XF Falcon#Nissan Ute|Nissan Ute]].<ref>{{cite book |title=Britannica Book of the Year |year=1990 |volume=33 |page=229 |publisher=Britannica|isbn=9780852295229 }}</ref> A variant of the Nissan Patrol was sold as the Ford Maverick during the 1988–94 model years. In North America, Nissan partnered with [[Ford Motor Company|Ford]] from 1993 to 2002 to market the Ohio-built [[Mercury Villager]] and the [[Nissan Quest]]. The two minivans were virtually identical aside from cosmetic differences. In 2002, Nissan and Ford announced the discontinuation of the arrangement.<ref>{{cite news |url=http://usatoday30.usatoday.com/money/consumer/autos/mauto664.htm |title=Ford, Nissan to stop minivan production |first=David |last=Kiley |publisher=USA Today |date=6 June 2000 |access-date=25 February 2014 |archive-date=1 November 2013 |archive-url=https://web.archive.org/web/20131101184630/http://usatoday30.usatoday.com/money/consumer/autos/mauto664.htm |url-status=live }}</ref> In Europe, Nissan and Ford Europe partnered to produce the [[Nissan Terrano II]] and the badge-engineered Ford Maverick, a mid-size SUV produced at the Nissan Motor Ibérica S.A (NMISA) plant in [[Barcelona]], [[Spain]]. The Maverick/Terrano II was a popular vehicle sold throughout Europe and Australasia. It was also sold in Japan as a [[captive import]], with the Nissan model marketed as the Nissan Mistral.

Nissan licensed the [[Volkswagen Santana]]. Production began in 1984, at Nissan's [[Zama, Kanagawa]] plant,<ref>{{cite web |url=http://www.jama.org/about/industry12.htm |title=Internationalization Strategies. Japan's Auto Industry. About JAMA |publisher=Jama.org |access-date=3 July 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100516170843/http://www.jama.org/about/industry12.htm |archive-date=16 May 2010 }}</ref><ref>{{cite web |url=http://www.nissan-global.com/EN/COMPANY/PROFILE/HERITAGE/1980/ |title=NISSAN CORPORATE INFORMATION Outline of Company, Company Development, Heritage 1980's |publisher=Nissan-global.com |access-date=3 July 2010 |archive-date=29 November 2019 |archive-url=https://web.archive.org/web/20191129033014/https://www.nissan-global.com/EN/COMPANY/PROFILE/HERITAGE/1980/ |url-status=dead }}</ref> and ended in May 1990.<ref name=Goo-net>{{cite web |title=Car Life: Nissan: VW Santana |url=http://www.goo-net.com/car/NISSAN/VW_SANTANA.html |work=Goo-net |access-date=6 July 2010 |archive-date=5 August 2020 |archive-url=https://web.archive.org/web/20200805055847/https://www.goo-net.com/car/NISSAN/VW_SANTANA.html |url-status=live }}</ref>

From 1983 to 1987, Nissan cooperated with Alfa Romeo to build the [[Alfa Romeo Arna|Arna]].<ref name=Arna/> The goal was for Alfa to compete in the family hatchback market segment, and for Nissan to establish a foothold in the European market.<ref name="ottawacitizen">{{cite news |title=Now it's Nissan-Alfa in Italy |url=https://news.google.com/newspapers?id=RNAyAAAAIBAJ&pg=2115,198678&dq=alfa+nissan&hl=en |work=Ottawa Citizen |agency=Associated Press |date=22 September 1980 |access-date=19 August 2012 |archive-date=9 August 2021 |archive-url=https://web.archive.org/web/20210809022909/https://news.google.com/newspapers?id=RNAyAAAAIBAJ&pg=2115,198678&dq=alfa+nissan&hl=en |url-status=live }}</ref> After Alfa Romeo's takeover by Fiat, both the car and cooperation were discontinued.

In Europe, General Motors (GM) and Nissan co-operated on the [[Nissan Primastar]], a light commercial vehicle. The high roof version is built in the NMISA plant in [[Barcelona]], Spain; while the low roof version is built at [[Vauxhall Motors]]/[[Opel]]'s Luton plant in [[Bedfordshire]], UK.

In 2013, GM announced its intentions to rebadge the [[Nissan NV200]] commercial van as the 2015 model year Chevrolet City Express, to be introduced by the end of 2014.<ref>{{cite news |title=GM to rebadge Nissan's small commercial vans for Chevy |url=http://www.autonews.com/article/20130514/OEM04/130519953/gm-to-rebadge-nissans-small-commercial-vans-for-chevy# |date=14 May 2013 |access-date=26 June 2014}}</ref> [[Holden]], GM's Australian subsidiary, sold versions of the [[Nissan Pulsar]] as the [[Holden Astra]] between 1984 and 1989.<ref>{{cite web |url=http://www.carsguide.com.au/car-news/holden-factory-should-be-sold-to-china-expert-22683 |title=Holden factory should be sold to China: expert |first=Joshua |last=Dowling |publisher=Carsguide |date=12 September 2013 |access-date=22 July 2014 |archive-date=28 July 2014 |archive-url=https://web.archive.org/web/20140728055320/http://www.carsguide.com.au/car-news/holden-factory-should-be-sold-to-china-expert-22683 |url-status=live }}</ref>

[[LDV Group]] sold a badge-engineered light commercial vehicle version of the [[Nissan Serena]] as the [[LDV Cub]] from 1996 to 2001. The Nissan equivalent was marketed as the Nissan Vanette Cargo.

In March 2023, Nissan and [[Honda]] signed a memorandum of understanding regarding a strategic partnership to collaborate on producing components for electric vehicles and [[artificial intelligence]] in automotive software platforms.<ref>{{Cite web |last1=Shiraki |first1=Maki |last2=Bridge |first2=Anton |date=2024-03-15 |title=Rivals Nissan and Honda sign MoU on EV partnership |url=https://www.reuters.com/business/autos-transportation/honda-nissan-sign-mou-comprehensive-ev-cooperation-nhk-reports-2024-03-15/ |access-date=2024-03-17 |website=Reuters |archive-date=21 March 2024 |archive-url=https://web.archive.org/web/20240321051906/https://www.reuters.com/business/autos-transportation/honda-nissan-sign-mou-comprehensive-ev-cooperation-nhk-reports-2024-03-15/ |url-status=live }}</ref> The following year, talks between the two companies reportedly became deeper as a merger was being discussed.<ref>{{cite news |last1=Boudette |first1=Neal E. |last2= Davis |first2=River Akira |title=Honda and Nissan Are in Talks to Deepen Ties and Possibly Merge |url=https://www.nytimes.com/2024/12/17/business/honda-nissan-talks-merger.html |work=The New York Times |date=18 December 2024 |language=en}}</ref><ref>{{cite news |last1=Wayland |first1=Michael |title=Japan's Honda and Nissan to reportedly begin merger talks |url=https://www.nbcnews.com/business/autos/japans-honda-nissan-reportedly-begin-merger-talks-rcna184570 |work=NBC News |date=17 December 2024 |language=en}}</ref> The merger talks collapsed, however, and in February 2025 they were officially cancelled.

=== Alliance with Renault and Mitsubishi ===
{{Main|Renault–Nissan–Mitsubishi Alliance}}
[[File:Carlos Ghosn Leaf.JPG|thumb|left|Former CEO [[Carlos Ghosn]] has been credited with reviving Nissan.]]

In 1999, facing severe financial difficulties, Nissan entered an alliance with [[Renault]] of France.<ref name=":0">{{cite web|url=http://www.nissan-global.com/EN/COMPANY/ALLIANCE/index.html|archive-url=https://web.archive.org/web/20071231145440/http://www.nissan-global.com/EN/COMPANY/ALLIANCE/index.html|archive-date=31 December 2007|title=Alliance with Renault|publisher=Nissan Global|access-date=4 November 2006|url-status=dead}}</ref> Signed on 27 March 1999, the ''Renault-Nissan Alliance'' was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. Renault initially acquired a 36.8 percent stake in Nissan for $3.5 billion pending court approval and Nissan permanently vowed to buy into Renault when it was financially able. In 2001, after the company's turnaround from near-bankruptcy, Nissan acquired a 15 percent share of Renault, which in turn increased its stake in Nissan to 43.4 percent.<ref name="Renault–Nissan">{{cite news |url=https://news.bbc.co.uk/1/hi/business/1627671.stm |work=BBC News |title=Nissan and Renault cement ties |date=30 October 2001 |access-date=13 January 2014 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410164410/http://news.bbc.co.uk/2/hi/business/1627671.stm |url-status=live }}</ref>

The Renault-Nissan Alliance has evolved over the years to Renault holding 43.4 percent of Nissan shares, while Nissan held 15 percent of Renault shares. The alliance itself was incorporated as the Renault-Nissan B.V., founded on 28 March 2002 under Dutch law. Renault-Nissan B.V. is equally owned by Renault and Nissan.<ref>{{cite web|url=http://www.nissan-global.com/EN/COMPANY/PROFILE/ALLIANCE/RENAULT03/|title=Structure of the Alliance|publisher=Nissan Global|access-date=8 October 2013|archive-date=8 October 2018|archive-url=https://web.archive.org/web/20181008185212/https://www.nissan-global.com/EN/COMPANY/PROFILE/ALLIANCE/RENAULT03/|url-status=dead}}</ref>

On 7 April 2010, [[Daimler AG]] exchanged a 3.1 percent share of its holdings for 3.1 percent from both Nissan and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.<ref name="news.bbc.co.uk">{{cite news |url=https://news.bbc.co.uk/2/hi/business/8606593.stm |title=Daimler, Nissan and Renault announce three-way tie-up |publisher=BBC News |date=7 April 2010 |access-date=20 May 2010 |archive-date=19 December 2010 |archive-url=https://web.archive.org/web/20101219043601/http://news.bbc.co.uk/2/hi/business/8606593.stm |url-status=live }}</ref>

On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with Russian Technologies (Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of [[AvtoVAZ]], Russia's largest car company and owner of the country's biggest selling brand, [[Lada]].<ref name="alliance-renault-nissan1">{{cite press release |url=http://www.media.blog.alliance-renault-nissan.com/news/renault-nissan-and-russian-technologies-create-joint-venture-to-finalize-strategic-partnership-with-avtovaz/ |title=Renault-Nissan and Russian Technologies Create Joint Venture to Finalize Strategic Partnership with Avtovaz |publisher=Renault-Nissan Alliance |date=12 December 2012 |access-date=27 January 2014 |url-status=dead |archive-url=https://web.archive.org/web/20131023103908/http://www.media.blog.alliance-renault-nissan.com/news/renault-nissan-and-russian-technologies-create-joint-venture-to-finalize-strategic-partnership-with-avtovaz/ |archive-date=23 October 2013}}</ref> The takeover was completed in June 2014, and the two companies of the Renault-Nissan Alliance took a combined 67.1 percent stake of Alliance Rostec, which in turn acquired a 74.5 percent of AvtoVAZ, thereby giving Renault and Nissan indirect control over the Russian manufacturer.<ref>{{cite web |url=http://europe.autonews.com/article/20140627/ANE/140629884/renault-nissan-completes-deal-to-take-control-of-avtovaz |title=Renault-Nissan completes deal to take control of AvtoVAZ |publisher=Automotive News Europe |date=27 June 2014 |access-date=1 July 2014 |archive-date=20 February 2019 |archive-url=https://web.archive.org/web/20190220003435/https://europe.autonews.com/article/20140627/ANE/140629884/renault-nissan-completes-deal-to-take-control-of-avtovaz |url-status=live }}</ref> Ghosn was appointed chairman of the board of AvtoVAZ on 27 June 2013.<ref>{{cite press release |url=http://www.media.renault.com/global/en-gb/alliance/Media/ShortNews.aspx?mediaid=49621 |title=DCarlos Ghosn becomes Chairman of AVTOVAZ Board of Directors |publisher=Renault |date=27 June 2013 |access-date=27 January 2014 |archive-date=8 March 2016 |archive-url=https://web.archive.org/web/20160308231820/http://media.renault.com/global/en-gb/alliance/media/shortnews.aspx?mediaid=49621 |url-status=dead }}</ref> In September 2017, Nissan sold its AvtoVAZ stake to Renault for Euro 45 million.<ref>{{cite news |title=Nissan перестал быть акционером "АвтоВАЗа" |url=https://www.vedomosti.ru/auto/articles/2017/09/19/734563-nissan-perestal-avtovaza |access-date=29 November 2017 |publisher=Vedomosti |date=19 September 2017}}</ref>

Taken together, in 2013 the Renault–Nissan Alliance sold one in ten cars worldwide, and would be the world's fourth largest automaker with sales of 8,266,098 units.<ref name="dailykanban1">{{cite news|url=http://dailykanban.com/2014/02/07/the-giant-in-hiding/|title=The giant in hiding|newspaper=Dailykanban |date=7 February 2014| archive-date=7 February 2014|archive-url= https://web.archive.org/web/20140207143436/http://dailykanban.com/2014/02/07/the-giant-in-hiding/|url-status=live}}</ref>

In March 2023, Renault and Nissan announced a change in stock share between two companies, becoming economically independent entities.<ref>{{cite press release |url=https://alliancernm.com/2023/07/26/renault-and-nissan-conclude-definitive-agreements/ |title=Renault and Nissan conclude definitive agreements |publisher=Renault-Nissan-Mitsubishi Alliance |date=2023-07-26 |access-date=2024-03-31 |archive-date=26 March 2024 |archive-url=https://web.archive.org/web/20240326152323/https://alliancernm.com/2023/07/26/renault-and-nissan-conclude-definitive-agreements/ |url-status=live }}</ref>

=== Other alliances and joint ventures ===
[[File:A_Nissan_car_dealership_in_California,_Maryland_01.jpg|thumb|A Nissan dealership in [[California, Maryland]]]]

* In 2003, Nissan and [[Dongfeng Motor Group]] formed a 50:50 joint venture with the name [[Dongfeng Motor Co., Ltd.]] (DFL). The company calls itself "China's first automotive joint venture enterprise with a complete series of trucks, buses, light commercial vehicles and passenger vehicles," and "the largest joint-venture project of its scale."<ref name="intro">{{cite web|url=http://www.dfl.com.cn/dfl/Info/introduce_en.aspx|title=Introduction|access-date=17 April 2012|publisher=Dongfeng Motor Company Limited|archive-date=23 March 2012|archive-url=https://web.archive.org/web/20120323011713/http://www.dfl.com.cn/dfl/info/introduce_en.aspx|url-status=dead}}</ref>
* On 7 April 2010, [[Daimler AG]] exchanged a 3.1 percent share of its holdings for 3.1 percent from both Nissan and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.<ref name="news.bbc.co.uk"/>
* On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with [[Russian Technologies]] (Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of [[AvtoVAZ]], Russia's largest car company and owner of the country's biggest selling brand, [[Lada]].<ref name="alliance-renault-nissan1"/> Carlos Ghosn was appointed chairman of the board of AvtoVAZ on 27 June 2013.<ref>{{cite press release |url=http://www.media.renault.com/global/en-gb/alliance/Media/ShortNews.aspx?mediaid=49621 |title=Carlos Ghosn becomes Chairman of AVTOVAZ Board of Directors |publisher=Renault |date=27 June 2013 |access-date=27 January 2014 |archive-date=8 March 2016 |archive-url=https://web.archive.org/web/20160308231820/http://media.renault.com/global/en-gb/alliance/media/shortnews.aspx?mediaid=49621 |url-status=dead }}</ref> Nissan exited the AvtoVAZ venture in September 2017.<ref>{{cite news|title=Nissan перестал быть акционером "АвтоВАЗа"|url=https://www.vedomosti.ru/auto/articles/2017/09/19/734563-nissan-perestal-avtovaza|access-date=29 November 2017|work=Vedomosti|date=19 September 2017|language=ru|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201045719/https://www.vedomosti.ru/auto/articles/2017/09/19/734563-nissan-perestal-avtovaza|url-status=live}}</ref>
* Nissan was in an alliance with [[Ashok Leyland]] in India, producing light commercial vehicles.<ref name="CEOmsg">{{cite web |title=Message from CEO |url=http://www.dfl.com.cn/dfl/Info/introduce_en.aspx |url-status=dead |archive-url=https://web.archive.org/web/20120323011713/http://www.dfl.com.cn/dfl/info/introduce_en.aspx |archive-date=23 March 2012 |access-date=29 January 2014 |publisher=Nissan}}</ref>
* Together with [[Mitsubishi Motors]], Nissan develops [[Kei car|mini cars]] which are produced at Mitsubishi's Mizushima plant in [[Kurashiki, Okayama]], Japan under the [[NMKV]] joint venture.<ref name="CEOmsg"/><ref name=Mitsu>{{cite web |url=http://www.thetruthaboutcars.com/2013/05/ttac-busts-embargo-of-two-unobtainable-cars-on-the-same-day/ |title=TTAC Busts Embargo of Two Unobtainable Cars on the Same Day |publisher=Thetruthaboutcars.com |date=20 May 2013 |access-date=29 January 2014 |archive-date=3 February 2014 |archive-url=https://web.archive.org/web/20140203061825/http://www.thetruthaboutcars.com/2013/05/ttac-busts-embargo-of-two-unobtainable-cars-on-the-same-day/ |url-status=live }}</ref> In May 2016 Nissan bought a controlling stake in Mitsubishi Motors for an estimated US$2.3 billion.
*On 12 March 2026, [[Nissan]], [[Uber]] and [[Wayve]] announced their collaboration with the aim of developing robotaxis and rolling out a pilot programme in Tokyo by late 2026.<ref>{{Cite web |title=Nissan, Uber, Wayve unveil robotaxi tie-up |url=https://www.channelnewsasia.com/business/nissan-uber-wayve-unveil-robotaxi-tie-up-5988036 |access-date=2026-03-12 |website=CNA |language=en}}</ref>

==Branding and corporate identity==
===Brands===
''Nissan:'' Nissan's volume models are sold worldwide under the Nissan brand.

''Datsun:'' Until 1983, Nissan automobiles in most export markets were sold under the [[Datsun]] brand. In 1984 the Datsun brand was phased out and the Nissan brand was phased in. All cars in 1984 had both the Datsun and Nissan branding on them and in 1985 the Datsun name was completely dropped. In July 2013, Nissan relaunched Datsun as a brand targeted at emerging markets. However, due to sluggish sales, Nissan ended sales of Datsun-badged vehicles in 2022.<ref name=hindudatsun>{{cite news |url=http://www.thehindu.com/business/Industry/nissan-relaunches-datsun-brand-to-be-priced-under-rs-4-lakh/article4917182.ece |title=Nissan on the GO with Datsun |date=15 July 2013 |access-date=15 September 2013 |work=The Hindu |location=Chennai, India |archive-date=20 September 2013 |archive-url=https://web.archive.org/web/20130920075340/http://www.thehindu.com/business/Industry/nissan-relaunches-datsun-brand-to-be-priced-under-rs-4-lakh/article4917182.ece |url-status=live }}</ref><ref name=forbesdatsun>{{cite news |url=http://forbesindia.com/article/boardroom/nissans-indian-gamble-with-datsun/35545/0 |title=Nissan's Indian Gamble with Datsun |first=Ashish K |last=Mishra |date=8 July 2013 |access-date=15 September 2013 |work=Forbes |archive-date=31 May 2019 |archive-url=https://web.archive.org/web/20190531083652/http://www.forbesindia.com/article/boardroom/nissans-indian-gamble-with-datsun/35545/0 |url-status=dead}}</ref>

''Infiniti:'' Since 1989, Nissan has sold its luxury models under the [[Infiniti]] brand. In 2012, Infiniti changed its headquarters to [[Hong Kong]], where it is incorporated as Infiniti Global Limited. Its president is former BMW executive Roland Krueger. From 2014 to 2020, the Japanese-market [[Nissan Skyline|Skyline]] (rebadged [[Infiniti Q50]]) and [[Nissan Fuga|Fuga]] (rebadged [[Infiniti Q70]]) were sold with Infiniti emblem.<ref>{{cite news |url=https://www.reuters.com/article/nissan-infiniti-idUSL3N0I836Y20131111 |title=Japan's Nissan brings luxury Infiniti badge home |work=Reuters |date=11 November 2013 |access-date=29 January 2014 |first=Yoko |last=Kubota |archive-date=30 June 2016 |archive-url=https://web.archive.org/web/20160630220802/http://www.reuters.com/article/nissan-infiniti-idUSL3N0I836Y20131111 |url-status=live }}</ref>

''Nismo:'' Nissan's in-house tuning shop is [[Nismo]], short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand.<ref>{{cite web|url=http://www.caranddriver.com/news/nissan-juke-nismo-concept-news/|title=Nissan Juke NISMO Concept Car and Driver'|publisher=Car and Driver'|date=November 2011|access-date=29 January 2014|archive-date=2 February 2014|archive-url=https://web.archive.org/web/20140202093142/http://www.caranddriver.com/news/nissan-juke-nismo-concept-news|url-status=live}}</ref><ref>{{cite web|url=http://www.thetruthaboutcars.com/2013/02/ttac-brings-you-the-nismo-pictures-jalopnik-misses-so-badly/|title=TTAC Brings You The NISMO Pictures Jalopnik Misses So Badly|publisher=Thetruthaboutcars.com|date=26 February 2013|access-date=29 January 2014|archive-date=3 February 2014|archive-url=https://web.archive.org/web/20140203063241/http://www.thetruthaboutcars.com/2013/02/ttac-brings-you-the-nismo-pictures-jalopnik-misses-so-badly/|url-status=live}}</ref>

<gallery heights="120" widths="200">
File:Nissan 2020 logo.svg|Current logo of Nissan (since 2020) 
File:Nissan logo 2001.svg|Nissan logo (2001–2020)
File:Nissan Corporation Logo large.png|alt=Nissan "Corporation" logo used from 2013 to 2020|Nissan "Corporation" logo (2013–2020)
File:Nissan logo.svg|Nissan corporate wordmark (2001–2020)
File:Nissan logo (1983–2002).svg|Logo of Nissan (1983–2002)
File:Datsun logo.png|The "classic" Datsun logo, based on the [[flag of Japan]] and Japan's [[Names of Japan|nickname]] as the "Land of the Rising Sun"
File:Infiniti logo 2023.svg|Current logo of Infiniti (since 2023)
File:Infiniti logo.svg|Logo of Infiniti (1989–2023)
File:Nismo logo.svg|Nismo logo
</gallery>

==={{anchor|Blue Stage|Red Stage|Satio|Nissan Store}} Corporate identity===
[[File:Carlos Ghosn at the 2013 earnings press conference Yokohama.jpg|thumb|upright|Carlos Ghosn in front of new CI at the 2013 earnings press conference in Yokohama]]

For many years, Nissan used a red wordmark for the company, and car badges for the "Nissan" and "Infiniti" brands.<ref>{{cite web |url=http://www.pushdesign.net/blog/by-client.php?expertise=branding&client=Nissan&work=1 |title=Nissan branding |publisher=Pushdesign |access-date=16 December 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131216103902/http://www.pushdesign.net/blog/by-client.php?expertise=branding&client=Nissan&work=1 |archive-date=16 December 2013 }}</ref> At Nissan's 2013 earnings press conference in Yokohama, Nissan unveiled "a new steel-blue logo that spells out—literally—the distinction between Nissan the company and Nissan the brand."<ref>{{cite news|url=http://www.autonews.com/article/20130510/OEM/130519992/nissan-debuts-new-corporate-logo#axzz2nXqoN39t|title=Nissan debuts new corporate logo|newspaper=Automotive News|date=10 May 2013|access-date=16 December 2013|archive-date=13 August 2013|archive-url=https://web.archive.org/web/20130813143514/http://www.autonews.com/article/20130510/OEM/130519992/nissan-debuts-new-corporate-logo#axzz2nXqoN39t|url-status=live}}</ref> Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the "badge" logos for the Nissan, Infiniti and Datsun brands.

Later in 2013, the Nissan "Company" logo changed to the Nissan "Corporation" logo. The latter was the logo used by Nissan Motor Co., Ltd.<ref>{{cite web|url=http://www.nissan-global.com/EN/NEWS/2014/04_06.html|title=News Releases|access-date=20 June 2014|url-status=dead|archive-url=https://web.archive.org/web/20140416223646/http://www.nissan-global.com/EN/NEWS/2014/04_06.html|archive-date=16 April 2014}}</ref> up to early 2020. In July 2020, Nissan introduced new corporate and brand logos, as part of an image revamp tied to the [[Nissan Ariya|Ariya]] launch.<ref>{{cite press release |url=https://global.nissannews.com/en/releases/release-b9e676615ef15c9b8774fe7bfa01251e-nissan-opens-new-chapter-with-ariya |title=Nissan opens a new chapter with the Ariya |date=15 July 2020 |access-date=15 July 2020 |archive-date=15 July 2020 |archive-url=https://web.archive.org/web/20200715220603/https://global.nissannews.com/en/releases/release-b9e676615ef15c9b8774fe7bfa01251e-nissan-opens-new-chapter-with-ariya |url-status=live }}</ref>

As of 2007 in Japan, Nissan sells its products with internationally recognized "Nissan" signage, using a chrome circle with "Nissan" across the front.

Previously, Nissan used two dealership names called {{Nihongo|"Nissan Blue Stage"|[[:ja:日産・ブルーステージ]]|Nissan Burū Sutēji}}, {{Nihongo|"Nissan Red Stage"|[[:ja:日産・レッドステージ]]|Nissan Reddo Sutēji}}, and {{Nihongo|"Nissan Red and Blue Stage"|[[:ja:日産・レッド&ブルーステージ]]|Nissan Reddo & Burū Sutēji}}, established in 1999 after forming an alliance with [[Renault–Nissan–Mitsubishi Alliance|Renault]]. Renault also exported cars to Japan and were available at "Nissan Red Stage" locations, and are still available at Nissan Japanese dealerships.

[[File:Nissan RedStage Japan Car dealership Tokorozawa Saitama a-1.jpg|thumb|Nissan Red Stage dealership in Tokorozawa, Saitama Prefecture]]

Nissan Red Stage was the result of combining an older sales channel of dealerships under the names {{Nihongo|"Nissan Prince Store"|[[:ja:日産・プリンス店]]|Nissan Purinsu-ten}}, established in 1966 after the merger of [[Prince Motors]] by Nissan, which sold the [[Nissan Skyline]]. {{Nihongo|"Nissan Satio Store"|日産・サティオ店|Nissan Satio-ten}} sold cars developed from the [[Nissan Sunny]] at its introduction in 1966. The word "[[wikt:satio|satio]]" is Latin, which means ''ample'' or ''sufficient''. {{Nihongo|"Nissan Cherry Store"|日産・チェリー店|Nissan Cherī-ten}} was briefly known previously as "Nissan Cony Store" when it assumed operations of a small ''kei'' manufacturer called [[Aichi Kokuki|Aichi Machine Industry Co., Ltd. (愛知機械工業)]] who manufactured the "[[:ja:コニー・360|Cony]]", "[[Cony Guppy|Guppy]]" and [[:ja:ヂャイアント|"Giant"]] brand of ''[[Kei car|kei]]'' cars and trucks until 1970, when the network was renamed for the [[Nissan Cherry]].<ref>{{cite web|title=Beginnings|url=http://keicarsfanzine.com/beginnings-2|website=Kei Car Fanzine|access-date=4 January 2017|url-status=dead|archive-url=https://web.archive.org/web/20170105085711/http://keicarsfanzine.com/beginnings-2|archive-date=5 January 2017}}</ref>

Nissan Blue Stage was the result of combining older sales channels, called {{Nihongo|"Nissan Store"|[[:ja:日産店]]|Nissan Mise}} in 1955 selling Nissan's original post-war products called the [[Nissan Bluebird|Datsun Bluebird]], [[Datsun Sports]], [[Datsun Truck]], [[Tokyu Kogyo Kurogane|Datsun Cablight]], [[Nissan Cabstar|Datsun Cabstar]], [[Nissan Junior]] and the [[Nissan Patrol]]. Select "Nissan Store" locations were renamed "Nissan Cedric Store" when the [[Nissan Cedric]] was introduced in 1960, then renamed "Nissan Store" in 1965 and offered luxury sedans like the [[Nissan President]] and the former Prince Motor Company developed [[Nissan Laurel]]. In 1970, Nissan also set up a separate sales chain which sold used cars including auctions, called {{Nihongo|Nissan U-Cars|[[:ja:日産ユーズドカーセンター]]|Nissan Yūzudo Kā Sentā}}, which it still maintains.

In the early days of Nissan's dealership network, Japanese consumers were directed towards specific Nissan stores for cars that were of a specific size and pricepoint. Over time as sales progressed and the Japanese automotive industry became more prolific, vehicles that were dedicated to particular stores were [[badge engineered]], given different names, and shared within the existing networks thereby selling the same platforms at different locations. The networks allowed Nissan to better compete with the network established earlier by [[Toyota dealerships (Japan)|Toyota]] at Japanese locations.
Starting in 1960, another sales distribution channel was established that sold diesel products for commercial use, called [[Nissan Diesel]] until the diesel division was sold in 2007 to [[Volvo]]. To encourage retail sales, Nissan passenger vehicles that were installed with diesel engines, like the Cedric, were available at Nissan Diesel locations.

All cars sold at Nissan Blue Stage (1999–2005):
:[[Nissan Fairlady Z|Fairlady Z]], [[Nissan Serena|Serena]], [[Nissan Cedric|Cedric]], [[Nissan Liberty|Liberty]], [[Nissan Cefiro|Cefiro]], [[Nissan Laurel|Laurel]], [[Nissan President|President]], [[Nissan Bluebird|Bluebird]], [[Nissan Presage|Presage]], [[Nissan Presea|Presea]], [[Nissan Terrano|Terrano]], [[Nissan Leopard|Leopard]], [[Nissan Avenir|Avenir]], [[Nissan Hardbody Truck|Nissan Truck]], Safari, [[Nissan Hypermini|Hypermini]], [[Nissan Caravan|Caravan]], [[Nissan Murano|Murano]]

All cars sold at Nissan Store, (1955–1999):
:[[Nissan Pulsar#N12|Liberta Villa]], Bluebird, [[Nissan C80|C80]], [[Nissan Caball|Caball]], [[Nissan Junior|Datsun Junior]], [[Datsun Truck]], [[Nissan Cabstar|Cabstar]], [[Nissan Caravan|Caravan]], [[Nissan Civilian|Civilian]], [[Nissan Patrol|Patrol]], [[Datsun Sports]], Leopard, Maxima, Fairlady Z, [[Nissan Gazelle|Gazelle]], Terrano, Avenir, Cefiro, Laurel, Laurel Spirit, [[Nissan Prairie|Prairie]], Cedric, President

All cars sold at Nissan Red Stage (1999–2005):
:[[Nissan X-Trail|X-Trail]]. [[Nissan Teana|Teana]], [[Nissan Cima|Cima]], [[Nissan Bluebird Sylphy|Sylphy]], [[Nissan Crew|Crew]], [[Nissan Skyline|Skyline]], [[Nissan Civilian|Civilian]], [[Nissan Silvia|Silvia]], [[Nissan Almera Tino|Tino]], [[Nissan Gloria|Gloria]], [[Nissan Pulsar|Pulsar]], [[Nissan Sunny|Sunny]], [[Nissan R'nessa|R'nessa]], [[Nissan Rasheen|Rasheen]], [[Nissan Bassara|Bassara]], [[Nissan Primera|Primera]], [[Nissan Mistral|Mistral]], [[Nissan Stagea|Stagea]], [[Nissan Advan|ADvan]], [[Nissan Cube|Cube]], [[Nissan Largo|Largo]], [[Nissan Vanette|Vanette]], [[Nissan Clipper|Clipper]], [[Nissan Homy|Homy]], [[Nissan Elgrand|Elgrand]], [[Nissan Safari|Safari]], [[Nissan Wingroad|Wingroad]], [[Nissan Atlas|Atlas]], [[Nissan Murano|Murano]], [[Renault Twingo]], [[Renault Symbol]], [[Renault Clio]], [[Renault Mégane]], [[Renault Kangoo]]

All cars sold at Nissan Prince Store, Nissan Satio Store, Nissan Cherry Store (1966–1999):
:Cima, Gloria, Skyline, Primera, Auster, [[Nissan Violet|Stanza]], [[Nissan Violet|Violet]], Pulsar, [[Nissan EXA|Pulsar EXA]], [[Nissan NX|NX]], Langley, [[Volkswagen Santana]], [[Volkswagen Passat]], 180SX, Safari, Mistral, Elgrand, Homy, Bassara, Largo, Serena, Stagea, Wingroad, Expert, AD van, Vanette, [[Nissan Clipper|Clipper]], Atlas, [[Prince Homer|Homer]] ([[cabover]] truck), [[Nissan Cherry|Cherry]], Sunny, [[Nissan Lucino|Lucino]], Cherry Vanette, [[Nissan Be-1|Be-1]], [[Nissan Pao|Pao]], [[Nissan Figaro|Figaro]], [[Nissan S-Cargo|S-Cargo]]. Nissan had classified several vehicles as "premium" and select dealerships offer the "Nissan Premium Factory" catalog. Vehicles in this category were:
:Skyline, Fuga, Cima, Fairlady Z, Murano, and the Elgrand.<ref>{{cite web |url=http://www.nissan.co.jp/CARLINEUP/ |title=Premium Factory |publisher=Nissan |location=Japan |language=ja |access-date=1 January 2021 |archive-date=12 January 2021 |archive-url=https://web.archive.org/web/20210112235803/https://www.nissan.co.jp/CARLINEUP/ |url-status=live }}</ref> As of 2024 only the Skyline, Fairlady Z, GT-R, and the Elgrand remain premium level vehicles.

== Leadership ==
* [[Yoshisuke Aikawa]] (1933–1939)<ref>{{cite web | url=https://www.nissan-global.com/EN/COMPANY/PROFILE/HERITAGE/HISTORY/#:~:text=In%201928%2C%20exceptional%20entrepreneur%20Yoshisuke,Masujiro%20Hashimoto | title=Nissan's Beginnings &#124; Our Company &#124; Nissan Motor Corporation Global Website }}</ref>
* Masasuke Murakami (1939–1942)
* Genshichi Asahara (1942–1944)
* Haruto Kodo (1944–1945)<ref>https://dl.ndl.go.jp/info:ndljp/pid/1276156/467</ref>
* Takeshi Murayama (1945)
* Souji Yamamoto (1945–1947)
* Taichi Minoura (1947–1951)
* Genshichi Asahara (1951–1957)
* Katsuji Kawamata (1957–1973)<ref>https://www.jari.or.jp/Portals/0/resource/pdf/about-jari/web50th.pdf</ref>
* Tadahiro Iwakoshi (1973–1977)
* Takashi Ishihara (1977–1985)
* Yutaka Kume (1985–1992)<ref>https://www.nikkei.com/article/DGXLASDG17022_X10C14A9000000/?dg=1</ref>
* Yoshifumi Tsuji (1992–1996)<ref>https://www.shikoku-np.co.jp/national/okuyami/article.aspx?id=20070220000353</ref>
* Yoshikazu Hanawa (1996–2000)<ref>https://www.asahi.com/sp/articles/ASHDQ4HZBHDQULFA00Y.html</ref>
* [[Carlos Ghosn]] (2000–2017)
* Hiroto Nishikawa (2017–2019)<ref>{{cite web | url=https://global.nissannews.com/ja-JP/releases/release-2dfb3a0752c305b65e210368ac01714e-170223-01-j | title=役員体制の変更について (2017/02/23) | date=22 February 2017 }}</ref>
* Yasuhiro Yamauchi (2019)<ref>{{cite web | url=https://www.nissan-global.com/JP/COMPANY/PROFILE/EXECUTIVE/ | title=役員 &#124; 会社情報 &#124; 日産自動車企業情報サイト }}</ref>
* [[Makoto Uchida]] (2019–2025)<ref>{{cite web | url=https://www.nytimes.com/2019/10/08/business/nissan-ceo-makoto-uchida.html | title=Nissan Names a C.E.O., Makoto Uchida, to Lead Post-Ghosn Era | work=The New York Times | date=8 October 2019 | last1=Dooley | first1=Ben | last2=Alderman | first2=Liz }}</ref>
* Ivan Espinosa (2025–present)<ref>https://global.nissannews.com/en/releases/250311-00-e</ref>

==Products==
{{Main list|list of Nissan vehicles|list of Nissan engines}}
[[File:Nismo Shop.JPG|thumb| At the NISMO shop, in [[Tsurumi-ku, Yokohama]], Japan]]

===Automotive products===
Nissan has produced an extensive range of mainstream cars and trucks, initially for domestic consumption but exported around the world since the 1950s. It also produced several memorable [[sports car]]s, including the [[Datsun 1500, 1600, 2000 Roadster|Datsun Fairlady 1500, 1600 and 2000 Roadsters]], the [[Nissan Z-car|Z-car]], an affordable sports car originally introduced in 1969; and the [[Nissan GT-R|GT-R]], a powerful [[all-wheel-drive]] sports coupe. In 1985, Nissan created a tuning division, ''[[Nismo]]'', for competition and performance development of such cars. One of Nismo's latest models is the [[Nissan 370Z|370Z]] Nismo.<!-- to the editor that keeps removing #L32, please tell us in the edit summary why you want to remove it or discuss on the talk page -->

Nissan also sells a range of [[kei car]]s, mainly as a joint venture with other Japanese manufacturers like [[Suzuki]] or [[Mitsubishi Motors|Mitsubishi]]. Until 2013, Nissan rebadged kei cars built by other manufacturers. Beginning in 2013, Nissan and Mitsubishi shared the development of the [[Mitsubishi eK|Nissan DAYZ / Mitsubishi eK Wagon series]].<ref name=Mitsu/> Nissan also has shared model development of Japanese domestic cars with other manufacturers, particularly [[Mazda]], [[Subaru]], [[Suzuki]] and [[Isuzu]]. In China, Nissan produces cars in association with the [[Dongfeng Motor Group]] including the 2006 [[Nissan Livina Geniss]], the first in a range of a new worldwide family of medium-sized cars. In 2010, Nissan created another tuning division, ''[[Infiniti Performance Line|IPL]]'', this time for their premium/luxury brand Infiniti.

In 2011, after Nissan released the [[Nissan NV (North America)|Nissan NV-Series]] in the United States, Canada, and Mexico, Nissan created a commercial sub-brand called ''Nissan Commercial Vehicles'' which focuses on commercial vans, pickup trucks, and fleet vehicles for the US, Canadian, and Mexican Markets.<ref>{{cite web |url=http://www.nissancommercialvehicles.com/our-story |title=History of Nissan Commercial Vehicles |publisher=Nissan Commercial Vehicles |location=US |access-date=5 April 2013 |archive-date=22 May 2013 |archive-url=https://web.archive.org/web/20130522051246/http://www.nissancommercialvehicles.com/our-story |url-status=live }}</ref> In 2013, Nissan launched the [[Nissan Qashqai|Qashqai]] SUV in South Africa, along with its new motorsport Qashqai Car Games.{{When|date=August 2013}} It is the same year when the Datsun brand was relaunched by Nissan after a 27-year hiatus.<ref>{{Cite news|url=https://adage.com/article/news/nissan-brings-back-datsun-brand/233417/|title=Nissan Brings Back the Datsun Brand|access-date=2018-11-25|language=en|archive-date=25 November 2018|archive-url=https://web.archive.org/web/20181125163520/https://adage.com/article/news/nissan-brings-back-datsun-brand/233417/|url-status=live}}</ref>

Nissan launched its '''Nissan Intelligent Mobility''' vision in 2016 by revealing the IDS Concept at the [[Geneva Motor Show#2016|2016 Geneva Motor Show]].<ref>{{Cite news|url=https://uk.nissannews.com/en-GB/releases/release-143210|title=Nissan announces 'Nissan Intelligent Mobility' vision, building on company leadership in electrification, vehicle intelligence|work=Nissan News|access-date=2018-11-25|language=en-GB|archive-date=25 November 2018|archive-url=https://web.archive.org/web/20181125162612/https://uk.nissannews.com/en-GB/releases/release-143210|url-status=live}}</ref> Most Nissan vehicles like the [[Mitsubishi eK|Dayz]], [[Nissan Rogue|Rogue]] and [[Nissan Leaf|Leaf]] are equipped with Nissan Intelligent Mobility technology. In 2018, Nissan launched the sixth-generation [[Nissan Altima|Altima]] at the [[New York Auto Show#2018|2018 New York Auto Show]].<ref>{{Cite news|url=http://www.thedrive.com/new-cars/19772/the-2018-new-york-auto-show-actually-made-us-give-a-damn-about-car-shows|title=The 2018 New York Auto Show Actually Made Us Give a Damn About Car Shows|last=Ulrich|first=Lawrence|work=The Drive|access-date=2018-11-25|language=en-US|archive-date=25 November 2018|archive-url=https://web.archive.org/web/20181125162523/http://www.thedrive.com/new-cars/19772/the-2018-new-york-auto-show-actually-made-us-give-a-damn-about-car-shows|url-status=live}}</ref>

===Trucks===
[[File:2019_Nissan_Titan_XD_Pro4X_front_NYIAS_2019.jpg|225px|thumb|right|2019 Nissan Titan XD Pro-4X]]

Nissan Cabstar (日産・キャブスター ''Nissan Kyabusutā'') is the name used in Japan for two lines of pickup trucks and light commercial vehicles sold by Nissan and built by UD Nissan Diesel, a Volvo AB company and by Renault-Nissan Alliance for the European market. The name originated with the 1968 Datsun Cabstar, but this was gradually changed over to "Nissan" badging in the early 1980s. The lighter range (1-1.5 tons) replaced the earlier Cabstar and Homer, while the heavier Caball and Clipper were replaced by the 2–4 ton range Atlas (日産・アトラス ''Nissan Atorasu''). The nameplate was first introduced in December 1981. The Cabstar is known also as the Nissan Cabstar, Renault Maxity and Samsung SV110 depending on the location. The range has been sold across the world. It shares its platform with the Nissan Caravan.

The [[Nissan Titan]] was introduced in 2004, as a [[full-size pickup truck]] produced for the North American market, the truck shares the stretched Nissan F-Alpha platform with the [[Nissan Armada]] and [[Infiniti QX56]] [[SUV]]s. It was listed by [[Edmunds.com]] as the best full-size truck.<ref>{{cite web |url=http://www.edmunds.com/40thanniversary/index.html |title=Edmunds.com's Most Significant Vehicles, 1966–2006 |publisher=Edmunds.com |access-date=18 October 2010 |archive-date=31 August 2009 |archive-url=https://web.archive.org/web/20090831052955/http://www.edmunds.com/40thanniversary/index.html |url-status=live }}</ref><ref>{{cite news|url=http://www.nadaguides.com/Cars/2012/nissan/titan/Model-history|title=Nissan Titan model history|publisher=Nadaguides.com|access-date=20 September 2013|archive-date=21 September 2013|archive-url=https://web.archive.org/web/20130921054818/http://www.nadaguides.com/Cars/2012/nissan/titan/Model-history|url-status=dead}}</ref> The second-generation Titan was revealed at the [[North American International Auto Show#2015|2015 North American International Auto Show]] as a 2016 model year vehicle.

=== Electric vehicles ===
{{Main|Nissan electric vehicles}}
[[File:Nissan LEAF MK2 (2018).jpg|thumb|right|2018 [[Nissan Leaf]] at an electric charging station]]

Nissan introduced its first [[battery electric vehicle]], the [[Nissan Altra]] at the [[Los Angeles International Auto Show#1997|Los Angeles International Auto Show]] on 29 December 1997.<ref name=AltraPR>{{cite web|url=http://www.theautochannel.com/news/press/date/19971229/press008845.html|title=All-New Nissan Altra EV: A Friendly, High-Tech Electric Vehicle for Everyday Life|publisher=The Auto Channel|date=29 December 1997|access-date=23 December 2010|archive-date=5 August 2020|archive-url=https://web.archive.org/web/20200805011135/http://www.theautochannel.com/news/press/date/19971229/press008845.html|url-status=live}}</ref> Unveiled in 2009, the EV-11 [[prototype]] [[electric car]] was based on the [[Nissan Tiida]] (Versa in North America), with the conventional gasoline engine replaced with an [[battery electric vehicle|all-electric drivetrain]].<ref>{{cite news |url=https://www.nbcnews.com/id/wbna26051059 |title=Nissan shows test models of electric car, hybrid |publisher=NBC News News Associated Press |date=6 August 2008 |access-date=25 April 2010 |archive-date=21 September 2013 |archive-url=https://web.archive.org/web/20130921084025/http://www.nbcnews.com/id/26051059/ |url-status=live }}</ref>

In 2010, Nissan introduced the [[Nissan Leaf (first generation)|first-generation LEAF]] as the first series produced, all-electric vehicle launched globally.<ref>{{cite news|url=https://www.nbcnews.com/id/wbna26051059|title=Nissan Leaf EV ready for certified pre-owned program|publisher=Autoblog Green|date=13 September 2013|access-date=20 September 2013|archive-date=21 September 2013|archive-url=https://web.archive.org/web/20130921084025/http://www.nbcnews.com/id/26051059/|url-status=live}}</ref> As of 2014, the Nissan Leaf was the world's best selling highway-capable all-electric car ever.<ref name=Leaf100K/><ref name=TopSellingEver>{{cite news |url=http://www.guinnessworldrecords.com/records-10000/best-selling-electric-car/ |title=Best-selling electric car |publisher=Guinness World Records |year=2012 |access-date=22 January 2013 |url-status=dead |archive-url=https://archive.today/20130216050030/http://www.guinnessworldrecords.com/records-10000/best-selling-electric-car/ |archive-date=16 February 2013}}</ref> Global sales totaled 100,000 Leafs by mid January 2014, representing a 45 percent [[market share]] of worldwide pure electric vehicles sold since 2010.<ref name=Leaf100K>{{cite press release |url=http://www.automotiveworld.com/news-releases/nissan-leaf-global-sales-reach-100000-units/ |title=Nissan LEAF global sales reach 100,000 units |publisher=Nissan |via=Automotive World |date=5 March 2014 |access-date=20 January 2014 |archive-date=12 July 2018 |archive-url=https://web.archive.org/web/20180712094100/https://www.automotiveworld.com/news-releases/nissan-leaf-global-sales-reach-100000-units/ |url-status=live }}</ref> Global Leaf sales passed the 200,000 unit milestone in December 2015, and the Leaf continued ranking as the all-time best selling all-electric car.<ref name=Leaf200K>{{cite news |url=http://www.hybridcars.com/nissan-sells-200000th-leaf-just-before-its-fifth-anniversary/ |title=Nissan Sells 200,000th Leaf Just Before Its Fifth Anniversary |first=Jeff |last=Cobb |work=Hybrid Cars |date=8 December 2015 |access-date=11 December 2015 |archive-date=10 December 2015 |archive-url=https://web.archive.org/web/20151210214118/http://www.hybridcars.com/nissan-sells-200000th-leaf-just-before-its-fifth-anniversary/ |url-status=live }} ''See editorial note''.</ref><ref name=Leaf200K_2>{{cite press release |url=http://newsroom.nissan-europe.com/EU/en-gb/Media/Media.aspx?mediaid=140287 |title=Power to the people: Nissan and ENEL launch first smart grid trials |publisher=Nissan Europe |date=8 December 2015 |access-date=11 December 2015 |archive-date=22 December 2015 |archive-url=https://web.archive.org/web/20151222151852/http://newsroom.nissan-europe.com/EU/en-gb/Media/Media.aspx?mediaid=140287 |url-status=live }}</ref>

Nissan's second all-electric vehicle, the [[Nissan e-NV200]], was announced in November 2013.<ref>{{cite news|url=http://www.nissan-global.com/EN/NEWS/2013/_STORY/131114-01-e.html|title=Nissan to Introduce the 100 percent Electric Commercial Vehicle 'e-NV200' in Japan during FY2014|work=Nissan|date=14 November 2013|access-date=27 November 2014|url-status=dead|archive-url=https://web.archive.org/web/20141226103015/http://www.nissan-global.com/EN/NEWS/2013/_STORY/131114-01-e.html|archive-date=26 December 2014}}</ref> Series production at the Nissan Plan in [[Barcelona]], [[Spain]], began on 7 May 2014.<ref>{{cite news|url=http://reports.nissan-global.com/EN/?p=15206|title=Nissan e-NV200 Production Begins in Spain|work=Nissan|date=7 May 2014|access-date=27 November 2014|archive-date=4 December 2014|archive-url=https://web.archive.org/web/20141204130836/http://reports.nissan-global.com/EN/?p=15206|url-status=dead}}</ref> The e-NV200 commercial van is based on the Nissan Leaf. Nissan plans to launch two additional battery electric vehicles by March 2017.<ref>{{cite news |url=https://www.reuters.com/article/nissan-motor-electric-car-launch-idUSL4N0OQ1K320140609 |title=Nissan launches second electric vehicle, stands by zero-emission technology |first1=Yoko |last1=Kubota |first2=Maki |last2=Shiraki |publisher=Reuters |date=9 June 2014 |access-date=9 June 2014 |archive-date=1 February 2016 |archive-url=https://web.archive.org/web/20160201070444/http://www.reuters.com/article/nissan-motor-electric-car-launch-idUSL4N0OQ1K320140609 |url-status=live }}</ref>

In June 2016, Nissan announced it will introduce its first [[range extender (vehicle)|range extender]] car in Japan before March 2017. The [[series hybrid|series]] [[plug-in hybrid]] will use a new hybrid system, dubbed e-Power, which debuted with the Nissan Gripz [[concept car|concept]] crossover showcased at the September 2015 [[Frankfurt Auto Show#2015|Frankfurt Auto Show]].<ref>{{cite news |url=http://www.autonews.com/article/20160625/OEM05/306279981/nissans-to-do-list-range-autonomy |title=Nissan's to-do list: Range, autonomy |first=Hans |last=Greimel |work=[[Automotive News]] |date=25 June 2016 |access-date=27 June 2016}}</ref> {{As of|2016|08}}, Nissan electric vehicles were sold in 48 world markets.<ref name=RN350K>{{cite press release | url=http://blog.alliance-renault-nissan.com/content/renault-nissan-alliance-hits-milestone-350000-electric-vehicles-sold-maintains-position-glob | title=Renault-Nissan Alliance hits milestone of 350,000 electric vehicles sold, maintains position as global EV leader | publisher=[[Renault-Nissan Alliance]] | location=Paris/Yokohama | date=13 September 2016 | access-date=4 September 2016 | archive-url=https://web.archive.org/web/20170223135611/http://blog.alliance-renault-nissan.com/content/renault-nissan-alliance-hits-milestone-350000-electric-vehicles-sold-maintains-position-glob | archive-date=23 February 2017 | url-status=dead }}</ref> Nissan global electric vehicle sales passed 275,000 units in December 2016.<ref name="Leaf3bi">{{Cite press release |url=https://newsroom.nissan-global.com/releases/release-36a71146ed04eaba0f0dff94b50d1196 |title=Strong Nissan LEAF sales drive global EV momentum |publisher=Nissan |date=23 April 2018 |access-date=2 October 2018 |archive-date=2 October 2018 |archive-url=https://web.archive.org/web/20181002180513/https://newsroom.nissan-global.com/releases/release-36a71146ed04eaba0f0dff94b50d1196 |url-status=live }}</ref>

In 2018 Nissan sold its battery unit [[Automotive Energy Supply Corporation|AESC]] to [[Envision Energy|Envision]] in order to focus on the production of vehicles.<ref>{{Cite web |date=2018-08-03 |title=Nissan To Sell Battery Division To Envision Group |url=https://insideevs.com/news/338665/nissan-to-sell-battery-division-to-envision-group/ |access-date=2023-03-31 |publisher=Inside EVs |archive-date=31 March 2023 |archive-url=https://web.archive.org/web/20230331174841/https://insideevs.com/news/338665/nissan-to-sell-battery-division-to-envision-group/ |url-status=live }}</ref><ref>{{Cite news |url=https://newsroom.nissan-global.com/releases/release-ed7b0014763a42e1693c5c954e0607c2-180803-01-e |title=Nissan to Sell Electric Battery Business to Envision Group |publisher=Global Newsroom |access-date=2018-08-16 |archive-date=17 October 2018 |archive-url=https://web.archive.org/web/20181017100421/https://newsroom.nissan-global.com/releases/release-ed7b0014763a42e1693c5c954e0607c2-180803-01-e |url-status=live }}</ref><ref>{{Cite news |title=Nissan agrees to sell car battery unit to China's Envision Group |url=https://www.reuters.com/article/us-nissan-battery/nissan-agrees-to-sell-car-battery-unit-to-chinas-envision-group-idUSKBN1KO15A |access-date=2023-03-31 |publisher=Reuters |date=3 August 2018 |archive-date=2 June 2023 |archive-url=https://web.archive.org/web/20230602163814/https://www.reuters.com/article/us-nissan-battery/nissan-agrees-to-sell-car-battery-unit-to-chinas-envision-group-idUSKBN1KO15A |url-status=live }}</ref> The second-generation [[Nissan Leaf]] was launched by Nissan in Japan in 2018. By December 2020, 10 years after its introduction, cumulative global deliveries had reached 500,000 Leaf cars.<ref name=Leaf500K>{{cite web |url=https://www.automotiveworld.com/news-releases/nissan-marks-10-years-of-leaf-sales-with-over-500000-sold-worldwide/ |title=Nissan marks 10 years of LEAF sales, with over 500,000 sold worldwide |publisher=Nissan Automotive World |date=3 December 2020 |access-date=11 December 2020 |archive-date=12 August 2021 |archive-url=https://web.archive.org/web/20210812150711/https://www.automotiveworld.com/news-releases/nissan-marks-10-years-of-leaf-sales-with-over-500000-sold-worldwide/ |url-status=live }}</ref>

In February 2023, Nissan announced its intent to produce electric vehicles with solid-state batteries by 2028.<ref>{{Cite web |date=5 February 2023 |title=Nissan Projects Solid-State Batteries in Its EVs by 2028 |url=https://www.caranddriver.com/news/a42768205/nissan-solid-state-batteries-2028-evs/ |access-date=7 February 2023 |website=Car and Driver |archive-date=6 February 2023 |archive-url=https://web.archive.org/web/20230206173245/https://www.caranddriver.com/news/a42768205/nissan-solid-state-batteries-2028-evs/ |url-status=live }}</ref> In November 2023, Nissan announced its intention to build electric versions of the Qashqai and Juke at its plant in Britain.<ref>{{cite news |title=Nissan invests $1.4 bln to build two new EV models in Britain |url=https://www.reuters.com/business/autos-transportation/nissan-invest-14-bln-build-two-new-ev-models-britain-2023-11-24/ |publisher=Reuters |date=24 November 2023 |access-date=26 November 2023 |archive-date=26 November 2023 |archive-url=https://web.archive.org/web/20231126054725/https://www.reuters.com/business/autos-transportation/nissan-invest-14-bln-build-two-new-ev-models-britain-2023-11-24/ |url-status=live }}</ref>

===Autonomous cars===
[[File:2014-03-04 Geneva Motor Show 1186.JPG|thumb|Nissan [[autonomous car]] prototype technology was fitted on a [[Nissan Leaf]] [[all-electric car]].]]

In August 2013 Nissan announced its plans to launch several [[driverless car]]s by 2020. The company built a dedicated autonomous driving proving ground in Japan, completed in 2014. Nissan installed its autonomous car technology in a [[Nissan Leaf]] [[all-electric car]] for demonstration purposes and was demonstrated at Nissan 360 test drive event held in California in August 2013.<ref>{{cite web|url=http://www.greencarcongress.com/2013/08/20130828-ad.html|title=Nissan says it will have first commercially-viable autonomous drive vehicles by 2020; across the range in 2 vehicle generations|publisher=Green Car Congress|date=28 August 2013|access-date=5 March 2014|archive-date=5 March 2014|archive-url=https://web.archive.org/web/20140305165412/http://www.greencarcongress.com/2013/08/20130828-ad.html|url-status=live}}</ref><ref>{{cite news|url=http://wheels.blogs.nytimes.com/2013/08/29/nissan-announces-plans-to-release-driverless-cars-by-2020/?_php=true&_type=blogs&ref=automobiles&_r=0|title=Nissan Announces Plans to Release Driverless Cars by 2020|first=Paul|last=Stenquist|work=[[The New York Times]]|date=29 August 2013|access-date=5 March 2014|archive-date=9 July 2017|archive-url=https://web.archive.org/web/20170709115334/https://wheels.blogs.nytimes.com/2013/08/29/nissan-announces-plans-to-release-driverless-cars-by-2020/?_php=true&_type=blogs&ref=automobiles&_r=0|url-status=live}}</ref> In September 2013, the Leaf fitted with the prototype Advanced Driver Assistance System was granted a license plate that allows it to drive on Japanese public roads. The testing car was used by Nissan engineers to evaluate how its in-house autonomous driving software performs in the real world. Time spent on public roads will help refine the car's software for fully automated driving.<ref>{{cite web|url=http://www.plugincars.com/nissan-first-advanced-driver-assistance-leaf-hits-roads-japan-128415.html|title=Nissan's Autonomous LEAF Granted License for Public Roads in Japan|first=Nikki|last=Gordon-Bloomfield|publisher=PluginCars|date=26 September 2013|access-date=5 March 2014|archive-date=5 March 2014|archive-url=https://web.archive.org/web/20140305170221/http://www.plugincars.com/nissan-first-advanced-driver-assistance-leaf-hits-roads-japan-128415.html|url-status=live}}</ref> The autonomous Leaf was demonstrated on public roads for the first time at a media event held in Japan in November 2013. The Leaf drove on the Sagami Expressway in [[Kanagawa Prefecture]], near Tokyo. Nissan vice chairman [[Toshiyuki Shiga]] and the prefecture's governor, Yuji Kuroiwa, rode in the car during the test.<ref>{{cite news|url=https://blogs.wsj.com/speakeasy/2013/12/02/self-driving-nissan-electric-car-takes-to-highway/|title=Self-Driving Nissan Electric Car Takes to Highway|first=Jonathan|last=Welsh|work=[[The Wall Street Journal]]|date=2 December 2013|access-date=5 March 2014|archive-date=2 March 2014|archive-url=https://web.archive.org/web/20140302140900/http://blogs.wsj.com/speakeasy/2013/12/02/self-driving-nissan-electric-car-takes-to-highway/|url-status=live}}</ref><ref>{{cite web |url=https://www.engadget.com/2013/11/26/nissan-leaf-is-first-autonomous-car-on-japanese-public-roads/ |title=Nissan Leaf prototype becomes first autonomous car to hit Japanese highways (video) |first=Alexis |last=Santos |publisher=Engadget|date=26 November 2013 |access-date=5 March 2014 |archive-date=11 December 2013 |archive-url=https://web.archive.org/web/20131211020115/http://www.engadget.com/2013/11/26/nissan-leaf-is-first-autonomous-car-on-japanese-public-roads/ |url-status=live }}</ref>

In  2025, Nissan announced that it will be integrating AI-powered systems made by [[Wayve]] into its vehicles.<ref>{{Cite web |last=Author |first=No |date=2025-12-10 |title=Nissan to deploy tech from AI self-driving startup Wayve |url=https://www.japantimes.co.jp/business/2025/12/10/companies/nissan-ai-wave/ |access-date=2025-12-11 |website=The Japan Times |language=en}}</ref>

===Non-automotive products===
Nissan has also had a number of ventures outside the automotive industry, most notably the Tu–Ka mobile phone service (est. 1994), which was sold to DDI and Japan Telecom (both now merged into [[KDDI]]) in 1999. Nissan offers a subscription-based [[telematics]] service in select vehicles to drivers in Japan, called [[CarWings]]. Nissan also owns [[Nissan Marine]], a joint venture with [[Tohatsu]] Corp that produces motors for smaller boats and other maritime equipment.

Nissan also built solid rocket motors for orbital launch vehicles such as the [[Lambda 4S]] and [[M-V]].<ref>{{cite web|title=A short history of the Prince Motor Co., Ltd.|publisher=Nissan|access-date=2020-08-31|url=https://www.nissan-global.com/EN/HERITAGE/short_story/en_p33-01.html|archive-date=9 August 2021|archive-url=https://web.archive.org/web/20210809022913/https://www.nissan-global.com/EN/HERITAGE/short_story/en_p33-01.html|url-status=live}}</ref><ref>{{cite book|url=https://books.google.com/books?id=dQHMBQAAQBAJ&q=nissan+m-v+rocket&pg=PA25|title=Introduction to Rocket Science and Engineering|date=24 February 2009|access-date=10 April 2016|isbn=9781420075298|last1=Taylor|first1=Travis S.|publisher=CRC Press }}</ref> The aerospace and defense division of Nissan was sold to [[IHI Corporation]] in 2000.<ref>{{cite web|title=Nissan Motor to sell aerospace unit to IHI|work=The Japan Times|date=14 February 2000|access-date=2020-08-31|url=https://www.japantimes.co.jp/news/2000/02/14/national/nissan-motor-to-sell-aerospace-unit-to-ihi/|archive-date=9 August 2021|archive-url=https://web.archive.org/web/20210809022910/https://www.japantimes.co.jp/news/2000/02/14/national/nissan-motor-to-sell-aerospace-unit-to-ihi/|url-status=live}}</ref>

==Marketing activities==

[[Nismo]] is the motorsports division of Nissan, founded in 1984. Nismo cars have participated in the [[All Japan Sports Prototype Championship]], [[Super GT]], [[IMSA GT Championship]], [[World Sportscar Championship]], [[FIA World Endurance Championship]], [[British Touring Car Championship]], [[Supercars Championship]] and [[Blancpain GT Series]]. Also, they were featured at the [[World Series by Nissan]] from 1998 to 2004. Nissan sponsored the [[Los Angeles Open]] golf tournament from 1987 to 2007.

Beginning in 2015, Nissan became the [[naming rights]] sponsor for [[Nissan Stadium (Nashville)|Nissan Stadium]], the home of the [[Tennessee Titans]] and [[Tennessee State Tigers football|Tennessee State University]] football teams in [[Nashville, Tennessee|Nashville]].<ref>{{cite news |first=Jim |last=Wyatt |title=Titans' stadium LP Field to be renamed Nissan Stadium |url=http://www.tennessean.com/story/sports/nfl/titans/2015/06/24/tennessee-titans-nissan-lp-field/29229831/ |newspaper=[[The Tennessean]] |date=25 June 2015 |access-date=25 June 2015 |archive-date=24 June 2015 |archive-url=https://archive.today/20150624203249/http://www.tennessean.com/story/sports/nfl/titans/2015/06/24/tennessee-titans-nissan-lp-field/29229831/ |url-status=live }}</ref> Nissan also became the official sponsor of the [[Heisman Trophy]] and [[UEFA Champions League]].<ref>{{cite news|url=https://www.bbc.co.uk/news/business-26909719|title=Champions League: Uefa signs Nissan as new sponsor|newspaper=BBC News|access-date=14 September 2014|date=7 April 2014|last1=Wilson|first1=Bill|archive-date=18 February 2019|archive-url=https://web.archive.org/web/20190218104525/https://www.bbc.co.uk/news/business-26909719|url-status=live}}</ref> Since 2019, Nissan has been the naming rights sponsor for [[Nissan Arena]], the home of the [[Brisbane Bullets]] basketball team and [[Queensland Firebirds]] [[netball]] team in [[Brisbane|Brisbane, Australia]].<ref>{{Cite web|title=Nissan secures naming rights partner for Queensland State Netball Centre - Australasian Leisure Management|url=https://www.ausleisure.com.au/news/nissan-secures-naming-rights-partner-for-queensland-state-netball-centre/|access-date=2021-08-04|website=www.ausleisure.com.au|archive-date=4 August 2021|archive-url=https://web.archive.org/web/20210804050510/https://www.ausleisure.com.au/news/nissan-secures-naming-rights-partner-for-queensland-state-netball-centre/|url-status=live}}</ref>

==Global sales figures==
{| class="wikitable" style="float:right;"
|+ Top 10 Nissan vehicle sales<br />by country, 2018<ref>{{Cite web|title=ALLIANCE MEMBERS ACHIEVE COMBINED SALES OF 10.76 MILLION UNITS IN 2018|url=https://www.alliance-2022.com/news/alliance-members-achieve-combined-sales-of-10-76-million-units-in-2018/|access-date=18 August 2019|website=The Alliance – Renault Nissan Mitsubishi|archive-date=9 November 2020|archive-url=https://web.archive.org/web/20201109183245/https://www.alliance-2022.com/news/alliance-members-achieve-combined-sales-of-10-76-million-units-in-2018/|url-status=dead}}</ref>
|-
!Rank
!Location
!Vehicle<br />sales
|-
|1
|{{Flag|China}}
| align="right" |1,563,986
|-
|2
|{{Flag|United States}}
| align="right" |1,493,877
|-
|3
|{{Flag|Japan}}
| align="right" |615,966
|-
|4
|{{Flag|Mexico}}
| align="right" |314,123
|-
|5
|{{Flag|Canada}}
| align="right" |149,117
|-
|6
|{{Flag|United Kingdom}}
| align="right" |116,914
|-
|7
|{{Flag|Russia}}
| align="right" |106,138
|-
|8
|{{Flag|Brazil}}
| align="right" |97,512
|-
|9
|{{Flag|Spain}}
| align="right" |72,943
|-
|10
|{{Flag|Thailand}}
| align="right" |72,394
|}
{| class="wikitable"
|+ Sales by calendar year
! Year
! Global sales
|-
| 2010
| 4,080,588<ref name=NissanCY2010>{{cite press release |url=https://newsroom.nissan-global.com/releases/release-fb14eae1b90207d4acbd1c24486ea49b-110127-01-e?year=2011&month=1 |title=Nissan Production, Sales and Export Results for Calendar Year 2010 |publisher=Nissan |date=26 January 2011 |access-date=3 February 2011 |archive-date=29 November 2018 |archive-url=https://web.archive.org/web/20181129054344/https://newsroom.nissan-global.com/releases/release-fb14eae1b90207d4acbd1c24486ea49b-110127-01-e?year=2011&month=1 |url-status=live }}</ref>
|-
| 2011
| 4,669,981<ref name=NissanCY2011>{{cite press release |url=http://www.nissan-global.com/EN/NEWS/2012/_STORY/120201-03-e.html |title=Nissan Production, Sales and Export Results for Calendar Year 2011 |publisher=Nissan |date=29 January 2012 |access-date=3 February 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120223215235/http://www.nissan-global.com/EN/NEWS/2012/_STORY/120201-03-e.html |archive-date=23 February 2012}}</ref>
|-
| 2012
| 4,940,181<ref name=NissanCY2012>{{cite press release |url=http://www.nissan-global.com/EN/NEWS/2013/_STORY/130204-02-e.html |title=Nissan Production, Sales and Export Results for Calendar Year 2012 |publisher=Nissan |date=29 January 2013 |access-date=3 February 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130423065558/http://www.nissan-global.com/EN/NEWS/2013/_STORY/130204-02-e.html |archive-date=23 April 2013}}</ref>
|-
| 2013
| 5,102,979<ref name=NissanCY2013>{{cite press release |url=http://www.nissan-global.com/EN/NEWS/2014/_STORY/140129-01-e.html |title=Nissan Production, Sales and Export Results for Calendar Year 2013 |publisher=Nissan |date=29 January 2014 |access-date=3 February 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140219145544/http://www.nissan-global.com/EN/NEWS/2014/_STORY/140129-01-e.html |archive-date=19 February 2014}}</ref>
|-
| 2014
| 5,310,064<ref name=NissanCY2014>{{cite press release |url=https://newsroom.nissan-global.com/releases/release-b298a012108db611266d10d79d884e50-150128-01-e?year=2015&month=1 |title=Nissan Production, Sales and Export Results for December 2014 and Calendar Year 2014 |publisher=Nissan |date=27 January 2015 |access-date=28 November 2018 |archive-date=29 November 2018 |archive-url=https://web.archive.org/web/20181129054316/https://newsroom.nissan-global.com/releases/release-b298a012108db611266d10d79d884e50-150128-01-e?year=2015&month=1 |url-status=live }}</ref>
|-
| 2015
| 5,421,804<ref name=NissanCY2015>{{cite press release |url=https://newsroom.nissan-global.com/releases/release-633f5fc2dac265a06b78fdb849085c35-160127-01-e?year=2016&month=1 |title=Nissan Production, Sales and Export Results for December 2015 and Calendar Year 2015 |publisher=Nissan |date=27 January 2016 |access-date=28 November 2018 |archive-date=29 November 2018 |archive-url=https://web.archive.org/web/20181129054410/https://newsroom.nissan-global.com/releases/release-633f5fc2dac265a06b78fdb849085c35-160127-01-e?year=2016&month=1 |url-status=live }}</ref>
|-
| 2016
| 5,559,902<ref name=NissanCY2016>{{cite press release|url=https://newsroom.nissan-global.com/releases/release-7d46c457758b3dbbfbc3ad96410009bb-170130-01-e?year=2017&month=1|title=Nissan production, sales and export results for December 2016 and calendar year 2016|publisher=Nissan|date=29 January 2017|access-date=28 November 2018|archive-date=29 November 2018|archive-url=https://web.archive.org/web/20181129054354/https://newsroom.nissan-global.com/releases/release-7d46c457758b3dbbfbc3ad96410009bb-170130-01-e?year=2017&month=1|url-status=live}}</ref>
|-
| 2017
| 5,816,278<ref name=NissanCY2017>{{cite press release |url=https://newsroom.nissan-global.com/releases/release-ee838d32bfe2e92c6a452760d304fa23-180130-01-e?year=2018&month=1 |title=Nissan Production, Sales and Export Results for December 2017 and Calendar Year 2017 |publisher=Nissan |date=29 January 2018 |access-date=28 November 2018 |archive-date=29 November 2018 |archive-url=https://web.archive.org/web/20181129100047/https://newsroom.nissan-global.com/releases/release-ee838d32bfe2e92c6a452760d304fa23-180130-01-e?year=2018&month=1 |url-status=live }}</ref>
|-
| 2018
| 5,653,683<ref name=NissanCY2018>{{cite press release |url=https://global.nissannews.com/en/releases/release-41181d20da4d17b77ed88d7008064d96-190130-01-e |title=Nissan Production, Sales and Export Results for December 2018 and Calendar Year 2018 |publisher=Nissan |date=29 January 2019 |access-date=21 November 2019 |archive-date=22 December 2019 |archive-url=https://web.archive.org/web/20191222134759/https://global.nissannews.com/en/releases/release-41181d20da4d17b77ed88d7008064d96-190130-01-e |url-status=live }}</ref>
|-
| 2019
| 5,176,189<ref name=NissanCY2019>{{cite press release |url=https://global.nissannews.com/en/releases/release-1784846136a68c8827551c43b90042ac-200130-01-e |title=Nissan production, sales and exports for December and 2019 |publisher=Nissan |date=30 January 2020 |access-date=28 May 2022 |archive-date=28 May 2022 |archive-url=https://web.archive.org/web/20220528013335/https://global.nissannews.com/en/releases/release-1784846136a68c8827551c43b90042ac-200130-01-e |url-status=live }}</ref>
|-
| 2020
| 4,029,166<ref name=NissanCY2020>{{cite press release |url=https://global.nissannews.com/en/releases/release-18e8181d3a7c563be5e62225a7050ce9-nissan-production-sales-exports-dec-2020 |title=Nissan production, sales and exports for December and 2020 |publisher=Nissan |date=28 January 2021 |access-date=28 May 2022 |archive-date=26 March 2023 |archive-url=https://web.archive.org/web/20230326031827/https://global.nissannews.com/en/releases/release-18e8181d3a7c563be5e62225a7050ce9-nissan-production-sales-exports-dec-2020 |url-status=live }}</ref>
|-
| 2021
| 4,065,014<ref name=NissanCY2021>{{cite press release |url=https://global.nissannews.com/en/releases/release-3c588fa4b94db0cf85fb4c34ad240c98-nissan-production-sales-exports-dec-2021 |title=Nissan production, sales and exports for December and 2021 |publisher=Nissan |date=28 January 2022 |access-date=28 May 2022 |archive-date=28 May 2022 |archive-url=https://web.archive.org/web/20220528013335/https://global.nissannews.com/en/releases/release-3c588fa4b94db0cf85fb4c34ad240c98-nissan-production-sales-exports-dec-2021 |url-status=live }}</ref>
|-
|2022
|3,225,549<ref>{{Cite web |date=2023-01-30 |title=Nissan production, sales and exports for December and 2022 |url=https://global.nissannews.com/en/releases/nissan-production-sales-exports-dec-2022 |access-date=2023-01-30 |website=Official Global Newsroom |language=en |archive-date=30 January 2023 |archive-url=https://web.archive.org/web/20230130112142/https://global.nissannews.com/en/releases/nissan-production-sales-exports-dec-2022 |url-status=live }}</ref>
|-
|2023
|3,374,271<ref>{{Cite web |date=2024-02-24 |title=Nissan production, sales and exports for December and 2022 |url=https://global.nissannews.com/en/releases/nissan-production-sales-exports-dec-2023 |access-date=2024-02-24 |website=Official Global Newsroom |language=en |archive-date=25 February 2024 |archive-url=https://web.archive.org/web/20240225034143/https://global.nissannews.com/en/releases/nissan-production-sales-exports-dec-2023 |url-status=live }}</ref>
|-
|2024
|3,348,687
|}

== Research and development ==
Nissan's central research<ref>{{Cite web|url=https://www.nissan-global.com/EN/NRC/|title=NISSAN Research Center TOP|publisher=NISSAN MOTOR Co Ltd nissan-global.com|access-date=30 November 2018|archive-date=1 December 2018|archive-url=https://web.archive.org/web/20181201093111/https://www.nissan-global.com/EN/NRC/|url-status=live}}</ref> is inside the Oppama Plant site, [[Yokosuka]], which began its operation in 1961, at the former site of [[Imperial Japanese Navy]]'s Airborne Squadron base. In 1982, Nissan's technical centers in [[Suginami, Tokyo]] and [[Tsurumi-ku, Yokohama|Tsurumi, Yokohama]] were combined into one: Nissan Technical Center (NTC) in [[Atsugi, Kanagawa]], at the foot of [[Mount Ōyama (Kanagawa)|Mount Ōyama]] of the [[Tanzawa Mountains]]. At its 30th anniversary, in 2012, NTC employed 9,500 employees in product development, design, production engineering, and purchasing.<ref>{{Cite web|url=https://usa.nissannews.com/en-US/releases/nissan-technical-center-celebrates-30-years-3|title=Nissan Technical Center Celebrates 30 Years|url-status=live|access-date=8 April 2026}}</ref>

Nissan Technical Center works closely with its overseas operations: Nissan Technical Center (NTC)/North America,<ref>{{Cite web|url=https://www.nissanusa.com/about/corporate-information.html|title=Corporate Information About Nissan |publisher=Nissan |url-status=live |archive-url=https://web.archive.org/web/20240117020011/https://www.nissanusa.com/about/corporate-information.html |archive-date= 17 Jan 2024 }}</ref> NTC/Mexico, Nissan Design America,  Nissan [[Silicon Valley]] Office,<ref>{{cite web |title= Latin America, Inc. (Nissan Technical Center North America - Mexico) |url=https://www.nissan-global.com/EN/COMPANY/PROFILE/EN_ESTABLISHMENT/LATIN_AMERICA/ |publisher=Nissan Motor Co., Ltd. |access-date=27 January 2026}}</ref><ref>{{cite web |title=Nissan North America, Inc. (Nissan Technical Center North America - Silicon Valley) |url=https://www.nissan-global.com/EN/COMPANY/PROFILE/EN_ESTABLISHMENT/NORTH_AMERICA/ |publisher=Nissan Motor Co., Ltd. |access-date=27 January 2026}}</ref>
and Nissan Technical Centre Europe (NTCE).<ref>{{cite web | title=The Qashqai story: necessity is the mother of innovation | website=Official Europe Newsroom | date=30 January 2017 | url=https://europe.nissannews.com/en-GB/releases/the-qashqai-story-necessity-is-the-mother-of-innovation | access-date=10 June 2024}}</ref><ref>{{cite web | title=Nissan Technical Centre Europe | website=North East Automotive Alliance (NEAA) | date=25 November 2021 | url=https://northeastautomotivealliance.com/directory/nissan-technical-centre-europe/ | access-date=10 June 2024}}</ref>

In 2007, the company opened Nissan Advanced Technology Center (NATC), near the NTC site. It works in close contact with the central research, the Silicon Valley office, the technical office near the Nissan headquarters in central [[Yokohama]], and the overseas offices in [[Detroit]], Silicon Valley, and [[Moscow]].<ref>{{Cite web |url=https://www.nissan-global.com/EN/DOCUMENT/PDF/IREVENT/PRESEN/2007/NATC.pdf |title=Nissan Advanced Technology Center (NATC) |access-date=30 November 2018 |archive-date=25 November 2018 |archive-url=https://web.archive.org/web/20181125074047/https://www.nissan-global.com/EN/DOCUMENT/PDF/IREVENT/PRESEN/2007/NATC.pdf |url-status=live }}</ref>

Nissan's test courses are in [[Tochigi Prefecture|Tochigi]] (two courses), [[Yokosuka]] and [[Hokkaido]].

=== Nissan Digital Hubs ===
In mid-2018, Nissan launched its first of many planned software and information technology development centers in [[Thiruvananthapuram]], Kerala, India.<ref>{{Cite web |title=Nissan switching to a rented campus from Technopark |url=https://www.newindianexpress.com/cities/thiruvananthapuram/2020/jan/12/nissan-switching-to-a-rented-campus-from-technopark-2088439.html |publisher=The New Indian Express |date=12 January 2020 |access-date=2020-05-29 |archive-date=30 August 2020 |archive-url=https://web.archive.org/web/20200830220625/https://www.newindianexpress.com/cities/thiruvananthapuram/2020/jan/12/nissan-switching-to-a-rented-campus-from-technopark-2088439.html |url-status=live }}</ref>

== Manufacturing locations ==
Data extracted from Nissan's international corporate website.<ref>{{cite web
|url=http://www.nissan-global.com/EN/COMPANY/PROFILE/EN_ESTABLISHMENT/index.html
|title=Nissan Facilities Overseas
|access-date=19 December 2013
|archive-date=7 August 2013
|archive-url=https://web.archive.org/web/20130807072431/http://www.nissan-global.com/EN/COMPANY/PROFILE/EN_ESTABLISHMENT/index.html
|url-status=dead
}}</ref>

[[File:International locations of Nissan factories 2013.svg|thumb|right|400px|World locations of Nissan Motor factories as of 2013<ref>{{cite web |url=http://www.nissan-global.com/JP/PLANT/index.html |script-title=ja:ようこそ、日産の工場へ |trans-title=Nissan Global Factory locations |publisher=Nissan |access-date=21 July 2015 |language=ja |archive-date=21 July 2015 |archive-url=https://web.archive.org/web/20150721201328/http://www.nissan-global.com/JP/PLANT/index.html |url-status=live }}</ref>]]

=== East Asia ===
*  Japan
** [[Yokosuka, Kanagawa]] (Oppama Plant & Research Center)
** [[Kaminokawa, Tochigi]] (Tochigi Plant)
** [[Kanda, Fukuoka]] (Nissan Motor Kyushu<ref>{{cite web |url=http://www.nissan-global.com/EN/NEWS/2011/_STORY/110422-02-e.html |title=Nissan Decides to Establish New Company Based on its Kyushu Plant |archive-url=https://web.archive.org/web/20110606003810/http://www.nissan-global.com/EN/NEWS/2011/_STORY/110422-02-e.html |archive-date=6 June 2011 |access-date=28 May 2012 |url-status=dead }}</ref> & [[Nissan Shatai]] Kyushu Plant<ref>{{cite web |url=http://www.nissan-shatai.co.jp/ENG/INFO/history.html |title=NISSAN SHATAI : Company History(1990–2009) |access-date=16 April 2010 |archive-url=https://web.archive.org/web/20120510162522/http://www.nissan-shatai.co.jp/ENG/INFO/history.html |archive-date=10 May 2012 |url-status=dead }}</ref>)
** [[Kanagawa-ku, Yokohama|Kanagawa-ku]], [[Yokohama, Kanagawa]] (Yokohama Engine Plant, Nissan's oldest factory)
** [[Iwaki, Fukushima]] (Iwaki Engine Plant)
** [[Hiratsuka, Kanagawa]] (Nissan Shatai [[Shonan]] Plant)
** [[Nagoya, Aichi]] ([[Aichi Kokuki|Aichi Machine Industry]]<ref>{{cite web |url=http://www.aichikikai.co.jp/english/index.html |title=Aichi Machine Industry |access-date=2007-12-01 |url-status=dead |archive-url=https://web.archive.org/web/20020601122512/http://www.aichikikai.co.jp/english/index.html |archive-date=1 June 2002 }}</ref> Atsuta & Eitoku Plants)
** [[Matsusaka, Mie]] ([[Aichi Kokuki|Aichi Machine Industry]] Matsusaka Plant)
** [[Tsu, Mie]] ([[Aichi Kokuki|Aichi Machine Industry]] Tsu Plant)
** [[Uji, Kyoto]] (Auto Works Kyoto)
** [[Ageo, Saitama]] ([[UD Trucks|Nissan Diesel Motor]], currently owned by the [[Volvo Group]])
** [[Samukawa, Kanagawa]] ([[Tokyu Kogyo Kurogane|Nissan Machinery]]<ref>{{Cite web|url=https://www.nissan-kohki.jp/info/english.html|title=NISSANKOHKI|website=www.nissan-kohki.jp|access-date=21 July 2019|archive-date=21 July 2019|archive-url=https://web.archive.org/web/20190721191800/https://www.nissan-kohki.jp/info/english.html|url-status=dead}}</ref>)
** [[Zama, Kanagawa]] (Assembly lines in the Zama Plant were closed in 1995, currently Global Production Engineering Center and storage unit for its historic models. [[Automotive Energy Supply Corporation]] (AESC), a joint-venture between Nissan and NEC, produces lithium-ion batteries in Zama.)
** [[Musashimurayama, Tokyo]] (Assembly lines at the Musashimurayama facility were closed in 2001, and the facility has been repurposed as the Carest Murayama Megamall. It was formerly operated by the [[Prince Motor Company]] until 1966 when it merged with Nissan).<ref name="musashimurayama20100416">{{cite web |url=http://www.city.musashimurayama.lg.jp/machi/000940.html |script-title=ja: 日産村山工場跡地 |trans-title=Site of former Nissan factory |date=16 April 2010 |publisher=City of Musashimurayama |location=Japan |language=ja |access-date=22 July 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150716032501/http://www.city.musashimurayama.lg.jp/machi/000940.html |archive-date=16 July 2015 }}</ref> It is now a museum called Carest Murayama Megamall occupying a 213,252 square foot facility.<ref>{{cite web|url=http://www.earlydatsun.com/gloria.html|title=earlydatsun.com|access-date=10 April 2016|url-status=dead|archive-url=https://web.archive.org/web/20160304090754/http://www.earlydatsun.com/gloria.html|archive-date=4 March 2016}}</ref><ref>{{cite web |url=http://www.nissan-global.com/EN/DOCUMENT/PDF/AR/2003/ar2003_12.pdf |title=Closer Ties to the Customer |work=Nissan |date=2003 |access-date=31 July 2015 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304114645/http://www.nissan-global.com/EN/DOCUMENT/PDF/AR/2003/ar2003_12.pdf |url-status=dead }}</ref>
*  China mainland
** [[Wuhan]], [[Hubei]] ([[Dongfeng Motor Co., Ltd.]], a joint venture)
** [[Huadu District]], [[Guangzhou]], [[Guangdong]] (Dongfeng Nissan Passenger Vehicle Company)
** [[Xiangyang]], [[Hubei]] (Dongfeng Motor Co., Ltd.)<ref>{{cite press release |title=Infiniti models to be manufactured in XiangYang, China beginning 2014 |url=http://www.nissan-global.com/EN/NEWS/2012/_STORY/120528-02-e.html |publisher=Nissan |date=28 May 2012 |access-date=29 December 2014 |url-status=dead |archive-url=https://web.archive.org/web/20160304102347/http://www.nissan-global.com/EN/NEWS/2012/_STORY/120528-02-e.html |archive-date=4 March 2016}}</ref>
** [[Zhengzhou]], [[Henan]] ([[Dongfeng Automobile Company|Zhengzhou Nissan Automobile Co., Ltd.]], a joint venture)
** [[Dalian]], [[Liaoning]] (Dongfeng Nissan Passenger Vehicle Company)<ref>{{cite press release |title=DongFeng Nissan Dalian plant commences production |url=http://www.nissan-global.com/EN/NEWS/2014/_STORY/141020-01-e.html |publisher=Nissan |date=18 October 2014 |access-date=29 December 2014 |url-status=dead |archive-url=https://web.archive.org/web/20141229230452/http://www.nissan-global.com/EN/NEWS/2014/_STORY/141020-01-e.html |archive-date=29 December 2014}}</ref>
*  Taiwan
** [[Miaoli]]

=== Southeast Asia ===
*  Malaysia
** [[Segambut]], [[Kuala Lumpur]] (Tan Chong Motor Assemblies Sdn Bhd)
** [[Serendah]], [[Selangor]] ([[Tan Chong Motor#Serendah, Selangor|TCMA]])
*  Vietnam
** [[Hanoi]], [[Hanoi]]
*  Indonesia
** [[Cikampek]], [[West Java]]
*  Philippines (defunct 2021)
** [[Santa Rosa, Laguna|Santa Rosa City]], [[Laguna (province)|Laguna]] (defunct 2021)
*  Thailand
** Bangna, [[Samut Prakan Province|Samutprakarn]] (Nissan Motors (Thailand))

=== Americas ===
*  United States
** [[Nissan Smyrna Assembly Plant|Smyrna, Tennessee]]
** [[Canton, Mississippi]] 
** [[Decherd, Tennessee]]
*  Mexico
** [[Aguascalientes, Aguascalientes]] (2 plants)
** [[Cuernavaca, Morelos]]
*  Brazil
** [[São José dos Pinhais]], Paraná (Renault-Nissan plant)
** [[Resende, Rio de Janeiro|Resende]], Rio de Janeiro<ref>{{cite web |last=Ohnsman |first=Alan |date=6 October 2011 |url=https://www.bloomberg.com/news/2011-10-06/nissan-plans-2-6-billion-real-plant-in-brazil-to-boost-sales.html |title=Nissan Plans $1.4 Billion Plant in Brazil to Boost Sales |website=Bloomberg |access-date=10 August 2013 |archive-date=2 November 2013 |archive-url=https://web.archive.org/web/20131102062005/http://www.bloomberg.com/news/2011-10-06/nissan-plans-2-6-billion-real-plant-in-brazil-to-boost-sales.html |url-status=live }}</ref>
*  Argentina
** [[Santa Isabel, Córdoba|Santa Isabel]] (Renault-Nissan plant)

=== Africa ===
*  Morocco
** [[Tangier]]
*  Egypt
** [[6th of October City]], [[Giza Governorate]]
*  Kenya
** [[Thika]], [[Kiambu County]]
*  South Africa
** [[Rosslyn, Gauteng|Rosslyn]], [[Pretoria]], Gauteng

=== Europe ===
*  Spain
** [[Ávila, Spain|Ávila]], [[Castilla y León]]
*  United Kingdom
** [[Nissan Motor Manufacturing UK|Sunderland]], [[North East England]]
*  Russia (defunct 2022)
** [[St. Petersburg, Russia]] (defunct 2022)
*  France
** Flins (Renault factory)

== See also ==
{{Portal|Japan|Companies}}
{{div col|colwidth=20em}}
* [[Ashok Leyland Nissan Vehicles]]
* [[Autech]]
* [[Calsonic]]
* [[Datsun]]
* [[Dongfeng Motor Company]]
* [[Dongfeng Nissan-Diesel Company]]
* [[Impul]]
* [[Infiniti]]
* [[Jatco]]
* [[Laurence Hartnett]]
* [[Nissan Engine Museum]]
* [[Nissan Motor Car Carrier]]
* [[Nissan Proving Grounds]]
* [[Better Place (company)|Project Better Place]]
* [[Shinichiro Sakurai]]
* [[Yokohama F. Marinos]]
* [[Yulon]]
{{div col end}}

==Notes==
{{notelist}}

== References ==
{{reflist}}

==Bibliography==
* {{cite book|first=Michael A.|last=Cusumano|title=The Japanese Automobile Industry|publisher=Harvard University Press|year=1985|isbn=0-674-47255-1}}

==External links==
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[[Category:Japanese brands]]
[[Category:Fuyo Group]]
[[Category:Companies listed on the Tokyo Stock Exchange]]
[[Category:Companies in the Nikkei 225]]
[[Category:Car brands]]
[[Category:Motor vehicle engine manufacturers]]
[[Category:Forklift truck manufacturers]]
[[Category:Engine manufacturers of Japan]]
[[Category:Electric vehicle manufacturers of Japan]]