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| name = Coleco Industries, Inc.
| name = Coleco Industries, Inc.
| logo = Coleco logo.svg
| logo = Coleco logo.svg
| logo_size = 200
| image = Coleco building Amsterdam New York.jpg
| image = Coleco building Amsterdam New York.jpg
| image_size = 200px
| image_size = 250
| image_caption = The abandoned Coleco building in Amsterdam, New York
| image_caption = The abandoned Coleco building in Amsterdam, New York
| former_name = The Connecticut Leather Company
| former_name = The Connecticut Leather Company
| fate = Closed, properties sold
| fate = Closed, properties sold
| foundation = {{Start date and age|1932}}
| founded = {{Start date and age|1932}}
| defunct = {{End date and age|1988}}
| defunct = {{End date and age|1988}}
| location = [[West Hartford, Connecticut]], U.S.
| hq_location = [[West Hartford, Connecticut]], U.S.
| founder = Maurice Greenberg
| founder = Maurice Greenberg
| key_people = {{ubl|Leonard Greenberg|[[Arnold Greenberg (Coleco)|Arnold Greenberg]]<ref>{{cite news|title= 2nd Greenberg to Be Coleco's New Chairman |newspaper= The Los Angeles Times|date=1985-05-08|url= https://www.latimes.com/archives/la-xpm-1985-05-08-fi-6665-story.html|access-date=2010-08-26}}</ref>}}
| key_people = {{ubl|Leonard Greenberg|[[Arnold Greenberg (Coleco)|Arnold Greenberg]]<ref>{{cite news|title= 2nd Greenberg to Be Coleco's New Chairman |newspaper= The Los Angeles Times|date=1985-05-08|url= https://www.latimes.com/archives/la-xpm-1985-05-08-fi-6665-story.html|access-date=2010-08-26}}</ref>}}
| industry = {{ubl|[[Toy industry|Toys]]|[[Video game industry|Video games]]}}
| industry = {{ubl|
| products = {{ubl|[[Leather]] goods|[[Toy]]s|Above ground [[swimming pool]]s|[[Video game]]s|[[Consumer electronics]]<ref name="Woutat">{{cite news|title= Coleco Discontinues Its Adam Computer Line |newspaper= The Los Angeles Times|date=1985-01-03|url= https://www.latimes.com/archives/la-xpm-1985-01-03-fi-11281-story.html|access-date=2010-08-26 | first=Donald | last=Woutat}}</ref>|[[Coleco Telstar series]]|[[ColecoVision]]|[[Coleco ADAM]]|[[Coleco Gemini]]|[[Cabbage Patch Kids]]}}
* [[Entertainment]]
* [[Video game industry|Video game]]
}}
| products = {{ubl|
* [[Leather]] goods
* [[Toy]]s
* Above ground [[swimming pool]]s
* [[Video game]]s
* [[Consumer electronics]]<ref name="Woutat">{{cite news|title= Coleco Discontinues Its Adam Computer Line |newspaper= The Los Angeles Times|date=1985-01-03|url= https://www.latimes.com/archives/la-xpm-1985-01-03-fi-11281-story.html|access-date=2010-08-26 | first=Donald | last=Woutat}}</ref>
}}
| subsidiaries =
| brands = {{plainlist|
* [[Coleco ADAM]]
* [[Coleco Gemini]]
* [[Coleco Telstar series|Coleco Telstar]]
* [[ColecoVision]]
* [[Cabbage Patch Kids]]
* ''[[Sectaurs]]''
}}
}}
}}


'''Coleco Industries, Inc.''' ({{IPAc-en|k|ə|ˈ|l|iː|k|oʊ}} {{respell|kə|LEE|koh}}) was an American company founded in 1932 by Maurice Greenberg as '''The Connecticut Leather Company'''.<ref>{{Cite web | url=https://www.concord-sots.ct.gov/CONCORD/PublicInquiry?eid=9744&businessID=0082578 | title=Commercial Recording Division | access-date=June 10, 2017 | archive-date=July 3, 2018 | archive-url=https://web.archive.org/web/20180703021854/https://www.concord-sots.ct.gov/CONCORD/PublicInquiry?eid=9744&businessID=0082578 | url-status=dead }}</ref><ref>{{cite news|title= Coleco moves out of the cabbage patch|work= The New York Times|date=1985-07-21|url= https://www.nytimes.com/1985/07/21/business/coleco-moves-out-of-the-cabbage-patch.html?&pagewanted=2|access-date=2010-08-07 | first=N. R. | last=Kleinfield}}</ref> The name "COLECO" is an abbreviation derived from the company's original name which combines the first two letters of "Connecticut," "Leather," and "Company."<ref>{{cite web | url=https://www.pgpedia.com/c/coleco#:~:text=Martin%20Greenberg%20founded%20the%20Connecticut,two%20sons%2C%20Leonard%20and%20Arnold | title=Coleco }}</ref> It was a successful toy company in the 1980s, mass-producing versions of [[Cabbage Patch Kids]] dolls and its [[video game console]]s, the [[Telstar (game console)|Coleco Telstar]] dedicated consoles and [[ColecoVision]].<ref>{{cite magazine|title= Dividends: New Woes for Coleco|magazine= Time|date=1984-03-19|url=http://www.time.com/time/magazine/article/0,9171,950049,00.html
'''Coleco Industries, Inc.''' ({{IPAc-en|k|ə|ˈ|l|iː|k|oʊ}} {{respell|kə|LEE|koh}}) was an American company founded in 1932 by Maurice Greenberg as '''The Connecticut Leather Company'''.<ref>{{Cite web | url=https://www.concord-sots.ct.gov/CONCORD/PublicInquiry?eid=9744&businessID=0082578 | title=Commercial Recording Division | access-date=June 10, 2017 | archive-date=July 3, 2018 | archive-url=https://web.archive.org/web/20180703021854/https://www.concord-sots.ct.gov/CONCORD/PublicInquiry?eid=9744&businessID=0082578 | url-status=dead }}</ref><ref>{{cite news|title= Coleco moves out of the cabbage patch|work= The New York Times|date=1985-07-21|url= https://www.nytimes.com/1985/07/21/business/coleco-moves-out-of-the-cabbage-patch.html?&pagewanted=2|access-date=2010-08-07 | first=N. R. | last=Kleinfield}}</ref> The name "COLECO" is an abbreviation derived from the company's original name. It was a successful toy company in the 1980s, mass-producing versions of [[Cabbage Patch Kids]] dolls and its [[video game console]]s, the [[Telstar (game console)|Coleco Telstar]] dedicated consoles and [[ColecoVision]].<ref>{{cite magazine|title= Dividends: New Woes for Coleco|magazine= Time|date=1984-03-19|url=http://www.time.com/time/magazine/article/0,9171,950049,00.html
|archive-url=https://web.archive.org/web/20070224224222/http://www.time.com/time/magazine/article/0,9171,950049,00.html
|archive-url=https://web.archive.org/web/20070224224222/http://www.time.com/time/magazine/article/0,9171,950049,00.html
|url-status=dead
|url-status=dead
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Coleco experienced financial difficulty during the 1970s, even though sales had grown to $48.6 million in 1971. In 1972, Coleco entered the snowmobile market through acquisition. Lower than expected snowfall that year and market conditions led to very reduced sales and poor profits.
Coleco experienced financial difficulty during the 1970s, even though sales had grown to $48.6 million in 1971. In 1972, Coleco entered the snowmobile market through acquisition. Lower than expected snowfall that year and market conditions led to very reduced sales and poor profits.


Dozens of companies rushed to introduce game systems after the release of [[Atari]]'s successful ''[[Pong]]'' console and the company entered the [[video game console]] business with the [[Coleco Telstar|Telstar]]. Nearly all of the new game systems were based on [[General Instrument]]'s "''Pong''-on-a-chip". General Instrument had underestimated demand, resulting in severe shortages. However, Coleco was one of the first to place an order and therefore one of the few companies to receive the full order. Though dedicated game consoles did not last long on the market, their early order enabled Coleco to [[break-even|break even]].
Dozens of companies rushed to introduce game systems after the release of [[Atari]]'s successful ''[[Pong]]'' console and the company entered the [[video game console]] business with the [[Coleco Telstar|Telstar]]. Nearly all of the new game systems were based on [[General Instrument]]'s [[AY-3-8500]] integrated circuit. General Instrument had underestimated demand, resulting in severe shortages. However, Coleco was one of the first to place an order and therefore one of the few companies to receive the full order. Though dedicated game consoles did not last long on the market, their early order enabled Coleco to [[break-even|break even]].


=== Late 1970s: handheld electronic games ===
=== Late 1970s: handheld electronic games ===
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[[Image:ColecoVision-wController-L.jpg|thumb|right|The [[ColecoVision]] video game console]]
[[Image:ColecoVision-wController-L.jpg|thumb|right|The [[ColecoVision]] video game console]]


Coleco returned to the video game console market in 1982 with the launch of the [[ColecoVision]].<ref name="NGen15">{{cite magazine |title=The Next Generation 1996 Lexicon A to Z: Coleco |magazine=[[Next Generation (magazine)|Next Generation]] |issue=15 |publisher=[[Imagine Media]] |date=March 1996 |page=31 |url=https://archive.org/details/nextgen-issue-015/page/n31/mode/2up |access-date=2023-11-14}}</ref> The system was quite popular and more powerful than the [[Atari 2600]],<ref>{{cite magazine |title=The Next Generation 1996 Lexicon A to Z: ColecoVision |magazine=[[Next Generation (magazine)|Next Generation]] |issue=15 |publisher=[[Imagine Media]] |date=March 1996 |page=31 |url=https://archive.org/details/nextgen-issue-015/page/n31/mode/2up |access-date=2023-11-14}}</ref> and came bundled with a copy of ''Donkey Kong''.<ref>{{cite news |last1=McFerran |first1=Damien |title=Feature: How ColecoVision Became the King of Kong |url=https://www.nintendolife.com/news/2010/09/feature_how_colecovision_became_the_king_of_kong |url-status=live |work=[[Nintendo Life]] |date=18 September 2010 |access-date=2023-11-14 |archive-url=https://web.archive.org/web/20231004145625/https://www.nintendolife.com/news/2010/09/feature_how_colecovision_became_the_king_of_kong |archive-date=2023-10-04}}</ref> The console sold 560,000 units in 1982. Coleco also hedged its bet on video games by introducing a line of [[ROM cartridge]]s for the Atari 2600 and [[Intellivision]], selling six million cartridges for both systems, along with two million sold for the ColecoVision for a total of eight million cartridges sold in 1982. It also introduced the [[Coleco Gemini]], a clone of the popular Atari 2600, which came bundled with a copy of ''Donkey Kong''.<ref>{{cite book |title=1982 Annual Report |date=April 8, 1983 |publisher=Coleco |pages=3–4, 17}}</ref>
Coleco returned to the video game console market in 1982 with the launch of the [[ColecoVision]].<ref name="NGen15">{{cite magazine |title=The Next Generation 1996 Lexicon A to Z: Coleco |magazine=[[Next Generation (magazine)|Next Generation]] |issue=15 |publisher=[[Imagine Media]] |date=March 1996 |page=31 |url=https://archive.org/details/nextgen-issue-015/page/n31/mode/2up |access-date=2023-11-14}}</ref> The system was quite popular and more powerful than the [[Atari 2600]],<ref>{{cite magazine |title=The Next Generation 1996 Lexicon A to Z: ColecoVision |magazine=[[Next Generation (magazine)|Next Generation]] |issue=15 |publisher=[[Imagine Media]] |date=March 1996 |page=31 |url=https://archive.org/details/nextgen-issue-015/page/n31/mode/2up |access-date=2023-11-14}}</ref> and came bundled with a copy of ''Donkey Kong''.<ref>{{cite news |last1=McFerran |first1=Damien |title=Feature: How ColecoVision Became the King of Kong |url=https://www.nintendolife.com/news/2010/09/feature_how_colecovision_became_the_king_of_kong |url-status=live |work=[[Nintendo Life]] |date=18 September 2010 |access-date=2023-11-14 |archive-url=https://web.archive.org/web/20231004145625/https://www.nintendolife.com/news/2010/09/feature_how_colecovision_became_the_king_of_kong |archive-date=2023-10-04}}</ref> The console sold 560,000 units in 1982. Coleco also hedged its bet on video games by introducing a line of [[ROM cartridge]]s for the Atari 2600 and [[Intellivision]], selling six million cartridges for both systems, along with two million sold for the ColecoVision for a total of eight million cartridges sold in 1982. It also introduced the [[Coleco Gemini]], a clone of the popular Atari 2600, which came bundled with a copy of ''Donkey Kong''.<ref>{{cite book |title=1982 Annual Report |date=April 8, 1983 |publisher=Coleco |pages=3–4, 17}}</ref>


When the [[Video game crash of 1983|video game business began to implode in 1983]], it seemed clear that video game consoles were being supplanted by [[home computer]]s. Bob Greenberg, son of Leonard Greenberg and nephew of Arnold Greenberg, left Microsoft where he had been working as a program developer at the time to assist in Coleco's entry into this market. Coleco's strategy was to introduce the [[Coleco Adam]] home computer, both as a stand-alone system and as an expansion module to the ColecoVision. The effort failed, in part because Adams were often unreliable due to being released with critical bugs,<ref>{{cite web |last=Modine |first=Austin |title=Remembering the Coleco Adam |url=https://www.theregister.com/2008/02/04/tob_coleco_adam/ |website=www.theregister.com |language=en |url-status=live |access-date=2023-11-14 |archive-url=https://web.archive.org/web/20231016031601/https://www.theregister.com/2008/02/04/tob_coleco_adam/ |archive-date=2023-10-16}}</ref> and in part because the computer's release coincided with the home computer industry crashing.<ref name="NGen15"/> Coleco withdrew from electronics early in 1985.<ref name="Woutat"/>
When the [[Video game crash of 1983|video game business began to implode in 1983]], it seemed clear that video game consoles were being supplanted by [[home computer]]s. Bob Greenberg, son of Leonard Greenberg and nephew of Arnold Greenberg, left Microsoft where he had been working as a program developer at the time to assist in Coleco's entry into this market. Coleco's strategy was to introduce the [[Coleco Adam]] home computer, both as a stand-alone system and as an expansion module to the ColecoVision. The effort failed, in part because Adams were often unreliable due to being released with critical bugs,<ref>{{cite web |last=Modine |first=Austin |title=Remembering the Coleco Adam |url=https://www.theregister.com/2008/02/04/tob_coleco_adam/ |website=www.theregister.com |language=en |url-status=live |access-date=2023-11-14 |archive-url=https://web.archive.org/web/20231016031601/https://www.theregister.com/2008/02/04/tob_coleco_adam/ |archive-date=2023-10-16}}</ref> and in part because the computer's release coincided with the home computer industry crashing.<ref name="NGen15"/> Coleco withdrew from electronics early in 1985.<ref name="Woutat"/>
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== Brand ==
== Brand ==
"Coleco" as a brand name has been owned by several entities since it was created in 1961 by Coleco Industries, Inc.
Coleco as a brand name has been owned by several entities since it was created in 1961 by Coleco Industries, Inc.


In 2005, River West Brands, now Dormitus Brands, a [[Chicago]]-based [[brand]] revitalization company, re-introduced the Coleco brand to the marketplace. In late 2006, the company introduced the Coleco Sonic, a handheld system containing twenty [[Master System]] and [[Game Gear]] games, including two from the ''[[Sonic the Hedgehog]]'' series.<ref>{{cite web |last=Farivar |first=Cyrus |title=Coleco Sonic Handheld debuts: take home 20 Sega 8-bit games for $50 |url=https://www.engadget.com/2006-10-27-coleco-sonic-handheld-debuts-take-home-20-sega-8-bit-games-for.html |website=Engadget |access-date=August 5, 2022 |date=October 27, 2006}}</ref><ref>{{cite web |last=Ransom-Wiley |first=J. |title=Coleco tiptoes back with Sega-filled handheld |url=https://www.engadget.com/2006-10-26-coleco-tiptoes-back-with-sega-filled-handheld.html |website=Engadget |access-date=August 5, 2022 |date=October 26, 2006}}</ref> In 2014, River West Brands established the subsidiary Coleco Holdings for their Coleco-branded projects.
In 2005, River West Brands, now Dormitus Brands, a [[Chicago]]-based [[brand]] revitalization company, re-introduced the Coleco brand to the marketplace. In late 2006, the company introduced the Coleco Sonic, a handheld system containing twenty [[Master System]] and [[Game Gear]] games, including two from the ''[[Sonic the Hedgehog]]'' series.<ref>{{cite web |last=Farivar |first=Cyrus |title=Coleco Sonic Handheld debuts: take home 20 Sega 8-bit games for $50 |url=https://www.engadget.com/2006-10-27-coleco-sonic-handheld-debuts-take-home-20-sega-8-bit-games-for.html |website=Engadget |access-date=August 5, 2022 |date=October 27, 2006}}</ref><ref>{{cite web |last=Ransom-Wiley |first=J. |title=Coleco tiptoes back with Sega-filled handheld |url=https://www.engadget.com/2006-10-26-coleco-tiptoes-back-with-sega-filled-handheld.html |website=Engadget |access-date=August 5, 2022 |date=October 26, 2006}}</ref> In 2014, River West Brands established the subsidiary Coleco Holdings for their Coleco-branded projects.
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==External links==
==External links==
{{commons}}
{{commons}}
* [https://coleco.com/ Coleco Holdings] Current owner of the trademark
* [http://thedoteaters.com/?bitstory=colecovision Article at The Dot Eaters] - A history of Coleco and the ColecoVision products.
* [http://thedoteaters.com/?bitstory=colecovision Article at The Dot Eaters] - A history of Coleco and the ColecoVision products.
* [https://web.archive.org/web/20170915033704/http://colecomuseum.com/ www.colecomuseum.com] - Dedicated to Coleco collectibles.
* [https://web.archive.org/web/20170915033704/http://colecomuseum.com/ www.colecomuseum.com] - Dedicated to Coleco collectibles.
* [http://www.colecovisionzone.com/ ColecoVision Zone] - Comprehensive archive of photos and documents.
* [https://www.colecovisionzone.com/ ColecoVision Zone] - Comprehensive archive of photos and documents.


{{Atari 2600}}
{{Atari 2600}}
{{Action figures}}
{{Authority control}}
{{Authority control}}
[[Category:Toy companies established in 1932]]
[[Category:Toy companies established in 1932]]